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Season 6 of Deep Cuts Live continues with episode 166, an inside look at one of the premium cigar industry’s most recognizable companies.
Host Antoine Reid sits down with Javier Largaespada of Drew Estate for a conversation about digital marketing, cigar culture, brand storytelling, and what’s next for Drew Estate following a major year of new projects and releases.
In this episode, Javier shares his journey from answering phones and handling lunch orders at Drew Estate to becoming part of the company’s digital marketing team. The discussion explores how Drew Estate approaches branding, consumer engagement, event culture, and social media within the heavily restricted world of premium tobacco marketing.
The conversation also dives deep into several major Drew Estate projects and announcements, including:
* Deadwood Dominicana Buenos Noches
* Undercrown El Tigre
* Drew Dominicana
* J.Sann & Son
* Metallica collaboration merchandise
* Barn Smoker and Down With the Crown events
Javier also reflects on Drew Estate’s visual identity, the influence of art and graffiti on the company’s culture, and how Jonathan Drew continues to shape the brand’s evolution more than 30 years after the company’s founding.
Whether you’re interested in cigar marketing, premium cigar culture, event experiences, or the future direction of Drew Estate, this episode offers a behind-the-scenes perspective from someone helping shape the company’s digital voice. Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry.
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Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. =============================================
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