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Posting with Purpose: Tapping into the Hidden Job Market with Summer Delaney

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What do Katie Couric and modern recruitment have in common? According to Summer Delaney, Founder and CEO of CollabWORK, the answer is the power of authentic networks. In this episode of DE Talk, Summer joins Shannon Offord to discuss how her career in media revealed that the best opportunities often come from professional communities rather than job applications.

Together, they discuss the rise of the "hidden job market" and how employers can integrate into trusted spaces–from the Morning Brew to local nurse newsletters–without disrupting the community vibe. Plus, learn how AI is helping companies scale this hyper-targeted approach to find better qualified candidates.

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00:00:00Introduction to CollabWORK and Summer Delaney
00:02:51The Hidden Job Market and Networking
00:06:12Challenges in Online Recruitment
00:08:50The Role of Communities in Recruitment
00:11:57Posting with Purpose: Beyond Job Boards
00:14:58AI Integration in Recruitment
00:17:52Future Vision for CollabWORK
00:24:11Fun Speed Question Round and Conclusion
00:25:46Building Communities and Content Creation

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