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Support Australian Made Week to cash in on economic benefits
During Australian Made Week (6–12 June), shoppers and businesses will be urged to seek out and buy genuine Aussie products bearing the trusted green-and-gold kangaroo logo to support the country’s makers and growers, as well as safeguard against access and supply issues illuminated by the pandemic.
A new advertising campaign will highlight how choosing local products and produce makes a huge difference for local employment and businesses, including family-owned commercial catering equipment manufacturer Luus Industries in Melbourne’s west, where part of the Australian Made Week television commercial was filmed.
According to KPMG’s 2021 Family Business Survey, 67 per cent of all businesses in Australia are family-owned and operated, with more than half of the nation’s workforce employed by a family business.
Australian Made Week 2022 follows on from the huge success of last year’s inaugural campaign that prompted more than 70 per cent of Aussies to increase their efforts to prioritise local product purchases.
The same Roy Morgan survey found that nearly three-quarters (74 per cent) of participants are concerned about the number of products sold in Australia that are made overseas.
Australian Made Chief Executive, Ben Lazzaro, said Australian Made Week was a great time to draw attention to the benefits of buying local.
Consumers can learn more about Australian Made Week and find genuine Aussie products at www.australianmadeweek.com.au.
