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Data is the foundation of effective advertising, and trusted, quality data is critical to realize the potential of AI-executed media trading.
In this episode of Curation Conversations, Colin Grieves, Managing Director of Experian Marketing Services UK & Ireland, discusses the challenges around trust and transparency, why you can never abdicate responsibility to machines and how curation is key to linking insight and identity. As understanding data becomes even more important to tackle digital advertising’s complexities, Colin explains why data is the driver for effective advertising.
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