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Founders of the outrageous clothing line Shinesty and former CU Boulder alums Chris White and Jens Nicolaysen sit down to talk about the nitty-gritty of creative content-based startups. Chris White graduated from CU in 2015 with an MBA and JD and Jen Nicolaysen graduated in 2010 with a BS in Business Administration and Marketing. From their line of Christmas tree suits to their vintage ski onesies, the company they built while at CU, Shinesty, has what you need to bring life to your party, or party to your life. Join us as we dive into a conversation about the garage days, the importance of brand, the ups, and downs of the startup world, and much more. This interview is part of a miniseries called Students and Startups, a project led by the Innovation & Entrepreneurship Initiative.
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