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In this episode, we sit down with Stacy Martinet, Chief Content and Creative Officer at Adobe, live from Adobe MAX. We explore the intersection of AI and the creative process, how Adobe is empowering creators with new tools, and what the future holds for video editors. Plus, Lauren and Josh cover Druski making history as the first creator to host SNL, and a new KPMG study revealing why YouTube outspends Netflix on creator content.
What you’ll learn:
-- Why Druski hosting SNL is a massive milestone for the creator economy
-- How major media platforms like YouTube, Amazon, and Netflix are shifting their content budgets
-- Stacy Martinet’s insights on keeping humans at the center of AI-assisted creation
-- How Adobe handles creator partnerships and their new TV & Film Fund
00:00 Introduction & Druski on SNL
04:34 Media Spend: YouTube vs. Netflix
09:27 High-Level Adobe MAX Takeaways
14:00 Interview: Stacy Martinet (Adobe)
17:28 Will AI Replace Creativity?
20:50 Upskilling Creators with Adobe
24:37 How Adobe Works with Creators
29:39 Adobe's TV & Film Fund
31:28 Final Adobe MAX Thoughts
33:14 Uploads & Downloads
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
