Chloe Saintilan - Purpose Led Creativity, Side Hustles and Lighting Up the Empire State Building

In this episode we dive into purpose led creativity. Chloe Saintilan is a Creative Director currently at Afterpay in New York. She has had an incredible career as a copywriter in advertising at some of the best ad agencies in the world from TBWA Sydney to R/GA NYC.
"If something makes you angry. Do something!" This is Chloe's credo. In this episode Chloe tells us some incredible stories of how she has used her creativity for purpose.
She tells us how purpose led creativity has made a huge impact with her advertising clients in particular with Mercedes Benz where she challenged gender norms of what makes a "boys toy" or a "girls toy". The results of this campaign are mind-blowing.
Chloe also tells us about how she recently created a side hustle called Merch Aid that teamed up famous New York designers with small businesses that were greatly suffering through Covid. This initiative went viral and raised hundreds of thousands of dollars.
Chloe leaves us with a creative challenge. She reckons that you don't have to be a professional Creative to use your creativity to make a positive impact on people's lives.
This episode will leave you inspired and wanting to use your own creativity for purpose. "Creativity is what makes the world a better place. When we chase it and when we apply it".
You can find Chloe here: http://chloesaintilan.info/
and her newsletter here https://hypewomen.substack.com/
And you can find me, Nicole Velik here
www.theideasbodega.com.au
https://www.instagram.com/theideasbodega/