درباره این اپیزود
Gather 'round Campers, this one was recorded around a real campfire, deep in the woods at The Secret Campsite in Sussex. Shelly sits down with her longtime friend Angus Light, founder of Locate Productions, for a conversation about building a B Corp production company inside one of the most wasteful industries on earth (advertising) and then, with the campsite's own founder Tim Bullen, who worked in luxury goods advertising and marketing segmentation before it was a thing, the conversation turns to rewilding, nightingales, and why the advertising industry might be exactly the right tool to make nature cool again.
In this episode
How Angus fell into location scouting in Soho in 1998 and built Locate Productions from a broom cupboard in Battersea
Locate's "fly at last resort" policy, and why 65% of the ad industry's CO2 emissions come from flying
Becoming a B Corp: what it actually restricts (fossil fuels, airlines, gambling, tobacco) and how that hits revenue
The Agency for Nature campaign — five agencies, five youth subcultures, one client: nature
Tim's leap from a luxury goods media business to building The Secret Campsite from an old garden centre
"Toe-dipping" into nature: why the ask shouldn't be full conversion, just curiosity
Insure4Nature, and turning a home insurance premium into a nature-restoration donation
Resources & links mentioned
Locate Productions — locateproductions.com
The Secret Campsite — thesecretcampsite.co.uk
Albert (BAFTA's sustainability arm) — baftaalbert.org
AdGreen (carbon calculator for the ad/production industry) — weareadgreen.org
Purpose Disruptors (Agency for Nature campaign) — purposedisruptors.org
Clean Creatives (fossil fuel divestment pledge for agencies) — cleancreatives.org
Insure4Nature (home insurance profits fund nature restoration) — insure4nature.com
Build the thing that pays the bills first
Locate didn't start as a sustainability company — it started as two people and a broom cupboard in Battersea. The mission came later, once the business had legs to stand on. That's the order Shelly cares about too.
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About the Host
Shelly Waldman, founder of Creative Camp and host of the Creative Campfire podcast. "The Analytical Creative," and Head Counselor to a community of commercial photographers and creative freelancers learning to build financially confident businesses. With a background in economics and finance she brings a numbers-first, no-shame approach to pricing, licensing, and business strategy for creatives. She's also a working commercial photographer and speaker, based in London.
About the Guests
Angus Light, founder of Locate Productions, a B Corp-certified production company working across the UK and Europe. He's spent over two decades pushing sustainability into the advertising and production industry — from AdGreen's carbon calculator to the award-winning Agency for Nature campaign — and believes the industry's real skill is storytelling in service of a livable planet.
Tim Bullen, founder of The Secret Campsite in Sussex, an off-grid retreat built from a former garden centre using reclaimed materials and zero concrete. After 13 years running a media and market research business in the premium and luxury goods sector, sold his business to build a space where people — and wildlife — could get some room to breathe.
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