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You put in the work to plan a webinar and still walk away with no sales calls booked, no pipeline, and no clear path forward.
In this episode, Logan Lyles, Founder of DemandShift, shares his proven webinar strategy for B2B service-based businesses that want to generate leads, book sales calls, and build pipelines without turning their webinars into a hard sell. You’ll learn how to fix the two biggest webinar mistakes, the registration rut and the conversion cliff, and how a two-step signup process helped Logan 5X his conversion rate from webinar registrants to booked sales calls. This episode gives you a clear, actionable framework for turning your next webinar into a real lead generation engine.
Key takeaways:
- Avoid the two webinar killers. Knowing which problem you have is the first step to fixing your webinar strategy.
- Use the two-step signup process to capture leads before the event. The two-step signup process captures interest right at registration.
- Make your CTA outcome-based, not ask-based. Framing your call to action around a clear outcome dramatically improves results.
- Design your survey to qualify and disqualify leads. Post-registration survey separates your ideal clients from those who aren’t ready yet.
- Balance brand and demand in every webinar. Your webinar should educate and build trust, but it also needs to drive pipeline.
Tune in now to ▶️The Pricing Strategy That Unlocks Real Profit Growth with Logan Lyles.
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Episode resources:
● Anders Virtual CFO website: anderscpa.com
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https://anderscpa.com/virtual-cfo-services/vcfo-playbook/
Quotes
-Logan Lyles: “If your CTA and the prompt you’re giving someone to take the next step is only during the live event, you’re missing 65% of your swings.”
-Jody Grunden: "Webinars can educate your audience while also creating real opportunities for leads and clients."
Logan Lyles is the Founder of DemandShift, where he helps B2B brands turn underperforming webinars into consistent revenue drivers. After struggling with low conversions early in his career, Logan rebuilt his approach and increased webinar-driven sales calls by 5X. Today, he specializes in aligning content, offers, and conversion strategy to drive real pipeline. His Webinar Fast Track framework focuses on creating clear next steps that translate attention into profit.
Website: https://demandshift.co/ , https://demandshift.co/prompt
LI: https://www.linkedin.com/in/loganlyles/
FB: https://www.facebook.com/logan.lyles.96/
DemandShift
LI: https://www.linkedin.com/company/demandshift/
The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/
