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In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen challenge one of the most common assumptions about marketing: that consistency means constantly creating and posting more. Regina leads the conversation as the team explores why true consistency is as much about the quality and alignment of your message as it is about how often you show up.
Together, they unpack how to create a sustainable marketing cadence that fits your business, why you don't need to be everywhere at once, and how tools like content repurposing and scheduling can make consistency far more manageable. The conversation also explores the many ways consistency shows up beyond social media—from newsletters and websites to keeping your messaging and offers current.
Tune in for practical insights to help you rethink marketing consistency, create a rhythm you can actually sustain, and give yourself a little grace when life occasionally knocks your perfectly planned content calendar sideways.
