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In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry.
With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change.
Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity.
Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.
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Introducing Season 3 of the Content Conversations podcast.
Be sure to subscribe on your favourite platform!
In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing.
From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it…
In this episode of the Content Conversations podcast, Lucy speaks to Michelle Gately of the Unfinished Bookshelf. They discuss:
Finding inspiration
Training and exercising your brain
Overcoming writer's block
The importance of accountability
And more...!
We hope it gets your creative…
In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.
During the episode, they discuss:
The benefits of business blogging
The challenges of developing content ideas
Avoiding jargon
Getting …
In this episode, Lucy Mowatt speaks to email marketing specialist Kelly Cookson about getting started with email marketing, building lists, deliverability and reporting. If you're looking for email marketing tips, you won't want to miss it!
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Method Marketing است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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