The Lowdown from the Largest Study of Content Operations in the World

A content strategy without content operations is just a nice idea. There is no content fairy who can wave a magic wand and make effective content happen at scale. The good news? We have content operations. And thanks to repeated research, Colleen Jones and the team at Content Science know a lot about what makes content operations work well. When executed strategically, content operations seem magically powerful to overcome the many challenges to scaling effective content in the age of AI.  
 
Colleen joined us for a conversation about the latest report based on surveys and interviews with more than 100 content professionals, leaders, and executives with top organizations like Apple, FedEx, Amazon, Thomson Reuters, AT&T, Mayo Clinic, and ServiceNow. 
 
Some the topics we discussed: 

• What led you and your team to start studying content operations? And how long have you been studying it? 
• How did you factor AI into this latest update of the study? 
• Overall, what is the state of content operations today and why? 
• What are the top obstacles to maturing content operations? And how do they compare to your past updates? 
• What findings surprised you the most from this update? (Answer will be about AI.) 
• In addition to using technology like AI, what are some of the other success factors in content operations? 

About Colleen 
A content expert and Star Wars fan, Colleen Jones is the president of Content Science, an award-winning firm where she and her team have advised or trained hundreds of leading organizations to become Jedis of content-led transformation. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit. 
 
A passionate entrepreneur, Colleen has led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications and training through Content Science Academy. Her firm also conducts independent research on issues like content operations, digital transformation, and content effectiveness. 
 
The third edition of her top-rated book The Content Advantage recently launched worldwide. She has earned recognition as a top LinkedIn voice and as a top instructor for LinkedIn Learning, where her courses have reached hundreds of thousands of professionals. 
 
Where You Can Find Colleen 

• LinkedIn: (1) Colleen Jones | LinkedIn 
• Website: Content Science Home - Content Science 
• State of Content Operations: Content Operations Study - Content Science 
• Book – The Content Advantage: https://content-science.com/publications/content-advantage/  

Other Interesting Articles from Colleen: 

• https://review.content-science.com/7-barriers-ai-roi/ 
• https://www.linkedin.com/in/leenjones/ 
• https://review.content-science.com/what-is-content-intelligence/ 

Check out all 8 seasons of the Content Matters Podcast here: Ingeniux Blog |...