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In this episode of Content Kingdom, host David G. Ewing sits down with Danielle Hixenbaugh of Bloom Digital to ask a deceptively simple question: are marketers making marketing harder than it needs to be?
Danielle shares why brands often get distracted by shiny objects, complicated strategies, and the latest tactics before getting the fundamentals right. She breaks down her simple framework for growth: build awareness, focus on retention, and find ways to amplify what is already working.
The conversation also dives into paid media, conversion optimization, customer retention, AI, Black Friday marketing, and why sometimes the biggest opportunities come from doing less, but doing it better.
If your marketing strategy keeps getting more complicated, this conversation might convince you to simplify it.
Connect On LinkedIn:
David G. Ewing: https://www.linkedin.com/in/davidgewing/
Danielle Hixenbaugh: https://www.linkedin.com/in/danielle-hixenbaugh/
