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In this episode of Connected Thinking, our Talent Director, Amelia Hobson sits down with Verity Park, founder of tbh Talent, a leading influencer management agency.
Starting her career at Gleam, she managed creators including Grace Beverley and Olivia Neill, playing a key role in conceptualising and launching Grace’s sustainable brand, TALA, as well as brokering Olivia’s exclusive podcast deal with Spotify. Since then, Verity has built a people-first agency that provides 360° representation to some of the UK’s top digital creators, including Hannah Lowther, Ellie Middleton and Remi Idowu. In under two years, she’s grown the agency’s roster to 20 exclusive and over 150 non-exclusive creators, reaching a combined audience of over 25 million.
From building a culture-first talent agency to pioneering a more data-driven approach to management, Verity shares the learnings that have shaped her entrepreneurial journey so far and how brands can build stronger, longer-lasting partnerships with influencers.
Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...
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