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Brand storytelling is becoming one of the most critical growth levers for B2B marketers—and in 2026, it's being reshaped by AI.
In this episode of Closing Time, we're joined by brand storytelling expert and author Park Howell to break down what brand storytelling really is, why it matters more than ever, and how B2B marketing leaders can use proven frameworks to stand out in an increasingly automated world. Park introduces his simple but powerful ABT (And, But, Therefore) framework, explains how storytelling builds trust and emotional connection, and shows how it can be applied across landing pages, messaging, and go-to-market strategy.
We also explore how AI is influencing brand storytelling in 2026—what it can accelerate, where marketers need to stay human, and why understanding storytelling fundamentals is essential before handing the work to AI.
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Explore Unbounce go-to-market solutions: https://unbounce.com/go-to-market-solutions/
Connect With:
• Park Howell: StoryCycle Genie // LinkedIn
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website
