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Google Merchant Center suspensions can happen for many reasons, but one common issue advertisers face is the “Website Needs Improvement” suspension.
This usually means Google has detected problems with your website’s functionality, content, or user experience.
In this video, StubGroup CEO John Horn walks through the most common issues that trigger this suspension and how to fix them.
Common causes include:
-Broken links or non-working buttons
-Popups blocking checkout on mobile
-Placeholder text like Lorem Ipsum
-Missing product images
-Missing policy pages (shipping, returns, contact info)
-Websites that don’t function properly across devices
If your website doesn’t work smoothly for users, Google may flag your Merchant Center account until the issues are resolved.
The key is to audit your website from the perspective of a customer and identify anything that looks broken, incomplete, or confusing.
And if Google flagged your website incorrectly, there IS a path forward.
Need expert help reversing your suspension?
Get our free guide to fixing Google suspensions →
https://stubgroup.com/stubgroup-google-policy-center/
Hire the experts to fix your Google Merchant Center suspension →
https://stubgroup.com/google-merchant-center-suspension-3/
Related Suspension Fix Videos
Fix a Misrepresentation Suspension
https://youtu.be/HI1t4_-aMVU
Case Study: How We Fixed a Misrepresentation Suspension
https://youtu.be/lmq23Y2kIuM
How to Complete Google Video Verification
https://youtu.be/3t4kBSuf82Y
Fix a Sale of Service Suspension
https://youtu.be/FQd_FublFzk
Fix a Counterfeit Goods Suspension
https://youtu.be/WkK3-UnDSbc
Why Google Suspends Luxury Retailers
https://www.youtube.com/watch?v=EoPyEQahY3s&t=9s
Chapters
00:00 Website Needs Improvement suspension explained
00:38 The two most common causes
00:47 Website functionality issues
01:10 Testing your site like a real customer
01:26 Common functionality problems
01:48 Website content issues
02:17 Placeholder text and missing content
02:25 Required policy pages
02:31 Final checklist for fixing the suspension
02:59 How to get expert help
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