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Learn how we pulled everything together for the Big Game ad, Hello Down There, in our February episode of Circle Live. Niamh Grunfeld (Senior Creative Writer) and Gina Kim (Art Director) from the Squarespace Creative team will share the stories, strategies, and choices made along the way to help you get inspired for your next big project.
Conversation Highlights
0:00 Intro
6:16 The creative process starts with lists. What kind of lists?
8:11 When did the idea for an ad about aliens start to emerge?
11:17 What did the initial script look like?
12:37 How did Martin Scorcese get involved?
14:13 What was it like working with a legendary director?
23:06 How did you develop the voice of the aliens after coming up with this idea to create a site about them?
25:22 Visually, how did you make the aliens fit the script?
30:21 How many people do you have in your creative team when you are brainstorming a new ad campaign and what are their roles?
33:19 How do you find inspiration for website design and copy?
36:43 As a copywriter, how do you approach your work drafting early scripts for ads like this?
39:22 What was your personal favorite moment in the process of creating this ad?
Resources
Hello Down There: https://www.squarespace.com/hello-down-there
Spring product preview: https://thisis.squarespace.com (password: Circle)
If you use a podcast player (like Overcast), use this link to subscribe to Circle Live: https://feeds.buzzsprout.com/2299108.rss
Already a Circle partner? Check out the events calendar to see what’s coming soon! ➡️➡️➡️ https://forum.squarespace.com/events
To learn more about Circle, check out some resources below:
- Circle overview: https://www.squarespace.com/circle
- Getting started with Circle: https://support.squarespace.com/hc/en-us/articles/218890098
- Circle partner benefits: https://support.squarespace.com/hc/en-us/articles/218890098#toc-circle-member-benefits
- Circle blog: https://pros.squarespace.com/
