درباره این اپیزود
In the last episode, Paul and Lindsey explored the heart of your business — your pipeline.
Now, they take the natural next step: sales.
After all, a pipeline only matters if it converts.
In this episode, they tackle analysis paralysis—the invisible gap that keeps many business owners from taking action and having those crucial sales conversations.
Here’s what you can expect from this episode:
✅ Why it’s easy to get lost in research.
✅ How “steps to something” can actually be avoidance.
✅ The difference between distraction and avoidance.
✅ Why doing nothing is still a decision — and the danger of self-negotiation.
✅ The importance of having the right people around you.
✅ Why you must never remove yourself as the best option.
✅ The power of small actions and the impact on your business.
Lindsey and Paul also share practical questions to help you stop chasing the next
new thing or trend. And yes — they get passionate about the actions that put money in the bank today versus tomorrow.
➡️ Enjoyed this episode? Subscribe, leave a review, or send us a message — we’d love to hear what landed for you.
CONNECT WITH US:
Paul: Uses the latest in neuroscience to help business leaders unlock success
through a people-first lens. https://www.dnaneuroanalytics.com/
Paul - https://www.linkedin.com/in/paulksnell/
Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy.
https://lindseyburden.com/
Lindsey - https://www.linkedin.com/in/lindsey-burden/
ABOUT THE PODCAST
Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.
If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.
With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.
Business doesn’t have to be louder, faster, or harder to be successful.
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