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Is online influencing just for entertainment? Or does it have a place in the business world? LinkedIn has been a networking platform since 2002, but lately, it has evolved into something more.
So-called LinkedInfluencers are using the platform in the same vein as other social media sites, injecting inspiration into their posts to boost their personal brands and shape conversations about their industries.
On this episode of Challenge. Change., Professors Lawrence Norman and Tim Hally, who teach marketing at Clark’s School of Business, weigh in on whether this kind of content is beneficial and share how one can develop their personal brand messaging to cut through the online clutter to form genuine connections.
“LinkedIn has evolved from a work and internship job hub to a place to post entertainment that's linked to work,” Norman says. “It's become a powerful space where you're able to promote your brand in a way that you couldn't years ago.”
Challenge. Change. is produced by Melissa Hanson for Clark University with the help of Brenna Moore. Listen and subscribe on Spotify or Apple Podcasts. Find other episodes wherever you listen to podcasts.
