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In an increasingly digital and distanced world, connecting with your customers (and your people) presents an ongoing and evolving set of challenges. One organisation ahead of the curve is digital gift card service Prezzee, who’ve taken what was once considered a last minute gift alternative and reinvented it as a thoughtful and personalised gesture.
In this week’s Catalyst Conversations, Prezzee CEO Tony Karp joins Ben Bars to discuss finding power in Purpose and guidance from values, protecting ‘connections’ in the digital space and the difference between customer service and customer obsession.
Conversation highlights
- What are we gifting each other all around the (COVID) world?
- The driving force of choice and empowerment
- What the hospitality industry can teach you about good retail
- Creating advocacy through customer experience
- Creating two customer experiences with one product
- Building a customer-centric culture
- Building chemistry through a camera lens
- The experience of launching in two markets during lockdown
- Managing your people’s (and your own) wellbeing
- Shifting from startup to scaleup
- The extraordinary power of well-defined values
- Creating a clear vision of what comes next
- Connecting people with a personal touch
- What happens to unused gift cards?
- Advice for Tony’s younger self
Keen for more?
Hear Tony wax lyrical about the power of defining the right fundamental values for your organisation – then see for yourself. Our Prezzee Uncovered case study covers our co-developed process to design the right data-driven values to support the organisation’s culture and strategy, and unlock advocacy from its people.
Listen to the full discussion, rate, review and subscribe to our podcast and catch more insightful Catalyst Conversations here
