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Jacob Johnson is the founder of Calion Wax Company, a home fragrance social enterprise that has donated nearly $900,000 to U.S.-based nonprofits fighting human trafficking since launching in 2017. But the number is just the surface.
Underneath it is a kid who grew up with a front-row seat to his pastor father's hidden life — the scripture readings at 6 a.m., the moral failures after dark, and the arrest in Jacob's senior year of high school that ended the relationship. Jacob went into college with a plan: study criminal justice, become a cop, stop men like his dad. Every law enforcement agency he applied to said no.
In this episode of the Canyon Pathways podcast, Luke Smith sits down with Jacob to trace the story from that rejection through a transformative summer with CRU in Santa Cruz, California, to a chance candle idea that became a mission, a marriage, and a slow, ongoing education in what it means to live not as a son striving to earn his keep — but as a son who is already enough. Jacob also shares what happened when Noel Bouché prayed over him at a Canyon Pathways retreat and gave him the word 'light' — his knee-jerk resistance (he runs a candle company and was trying to get away from candles), and the moment the real meaning broke him open. If you are a man who has been performing your way through leadership and faith and wondering why it still feels hollow, this conversation was recorded for you. Canyon Pathways runs free retreats for men in midlife leadership. Learn more and find upcoming gatherings at CanyonPathways.org.
Key takeaways
- Performance and faith can wear the same face — Jacob grew up in a home with daily scripture and deep moral failure happening simultaneously, and names the confusion that creates for a son trying to understand God
- The word 'light' at a Canyon Pathways retreat initially annoyed Jacob (he runs a candle company and wanted a break from candles) — but Noel Bouché's meaning, that God's burden and yoke are light, became one of the most freeing things he had ever heard
- Jacob applied to multiple law enforcement agencies after his father's arrest, was rejected by all but one, and names that closed door as the moment God redirected him toward Calion Wax Company and a $900,000 anti-trafficking mission
- Forgiving his father — whom he has not seen since the 2012 arrest — was not optional before marriage; a mentor pushed him to do the work first, and Jacob describes forgiveness as the thing that lowered the walls enough for God to go deeper
- The sonship message Jacob would give teenage Jacob, and the word he offers the Canyon brotherhood at the close: 'You are enough. In Christ, we are enough. We are secure.'
Resources
- Subscribe so every episode drops right into your feed.
- More field notes: canyonpathways.org/blog
- Bring our table to your inbox — the weekly devotional: canyonpathways.org/meditations
- About Canyon Pathways: https://www.canyonpathways.org/about
- Learn about our retreats: https://www.canyonpathways.org/retreats
- The Heart of Man Film: http://heartofmanmovie.com
- The Canyon Pathways Spotify playlist: https://canyonpathwayspodcast.com/cpspotify
Produced by the team at Maroon Harpoon LTD. Thank you to our donors who make this venture possible — and thank you, friend, for being part of this Canyon Pathways community as we together live like sons and lead like fathers.