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Rachel Yang, Senior Behavioural Scientist with Technical Safety BC.
Rachel Yang rejoins the podcast to provide updates on how Technical Safety BC is integrating behavioural insights into their vision of "Safe technical systems. Everywhere." Rachel shares two examples: a project encouraging contractors to comply with new regulations, and a project encouraging skiers to ride chairlifts more safely. Throughout, Rachel weaves in takeaways about linking results to organizational mandates and tracking projects' ripple effects.
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Yann Cornil, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
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