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The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.
In this talk entrepreneur Rachel Elnaugh discusses the role of transformational marketing on the future of businesses and brands.
To find out more please visit http://www.am2010.org
In this talk entrepreneur Rachel Elnaugh discusses the role of transformational marketing on the future of businesses and brands.
To find out more please visit http://www.am2010.org
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The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.
In this talk Professor Russell Belk discusses benign envy.
To find out more please visit http://www.am2010.org
The Academy of Marketing 2010 Conference, entitled Transformational Marketing, took place between the 6th to the 8th July 2010 at Coventry University.
In this closing plenary session, Professor Emeritus Michael Baker discusses Transformational Marketing and Social Business.
To find out more ple…
Simon became Professor of Sport Business Strategy and Marketing at Coventry University Business School in 2007. Simon has published extensively in the areas of sports marketing and sport business strategy and has collaborated with various organisations. He has also worked as a consultant to a varie…
Professor Simon Chadwick, from Coventry University Business School, discusses ambush marketing and its impact on sports in the future.
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