Inside Human Decision-Making: Dr. Baruch Fischhoff Explains the Psychology of Choice

Dr. Baruch Fischhoff, Howard Heinz University Professor in the Department of Engineering and Public Policy and the Institute for Strategy & Technology at Carnegie Mellon University, joins us to share key insights from his influential book, “Decisions: Studying and Supporting People Facing Hard Choices.”
In this conversation, Dr. Baruch Fischhoff unpacks why hard decisions feel so overwhelming, highlighting the roles of uncertainty, complexity, and the limits of our own expertise. Drawing on decades of research, he explains how biases like hindsight and outcome bias distort how we remember and evaluate our choices, why understanding people’s mental models is essential for good risk communication, and what his work reveals about adolescent decision-making competence. He also shares practical guidance for supporting better decisions in high-stakes settings from public agencies to everyday life while emphasizing ethical, person-centered approaches to decision support.
This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.
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