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As Bruce Furniture continues to grow, Doug Bruce’s sons, Michael and David, are taking on a larger role in the family business. In Part 2 of Building Nebraska, the Bruce family discusses the transition to the next generation, expanding to new locations and adapting to a changing retail industry. They also talk about competing with online retailers, the value of personal service and why they continue to do more for customers, from delivery to service after the sale. The conversation offers a look at the challenges and opportunities of building a family business that can continue into its next generation.
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