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Most people see a Rolex as a luxury purchase.
Entrepreneurs often see something different.
An asset.
A market.
An opportunity.
In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw step away from chiropractic to talk about one of their favorite hobbies—and the surprising business lessons hidden inside the luxury watch market.
This isn't just a conversation about watches.
It's about how entrepreneurs think.
Because the same mindset that helps build successful businesses also helps identify opportunities most people never notice.
Dr. Allen shares his personal challenge of traveling to New York City's Diamond District with one goal:
👉 Start with a single Rolex... 👉 Flip it multiple times... 👉 And see if he can work his way toward a dream watch before the trip is over.
Along the way, they unpack:
✅ Why certain Rolex models continue to appreciate in value ✅ How collectors think differently about investing ✅ The business behind buying, selling, and trading luxury watches ✅ What entrepreneurs can learn from niche markets ✅ Why passion often creates the best investment opportunities ✅ How knowledge becomes your greatest competitive advantage
One of the biggest takeaways:
The best investments usually come from the things you genuinely enjoy learning about.
The more you study a market...
The more opportunities you begin to see.
Whether it's chiropractic...
Building businesses...
Or flipping Rolexes.
Opportunity often hides in plain sight.
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