درباره این اپیزود
What happens when you stop trying to sell the problem and start selling the future?
In this episode of Brilliance Talks, Simac Konkader sits down with James Trezona. James has built and sold multiple creative and strategy firms, including the UK's first B2B storytelling agency, and now works with startups and scale-ups in the clean tech and climate space.
His central argument is powerful:
Narrative is far more powerful than data.
James explains what clean tech really means, why innovation is making cleaner technology increasingly competitive, and how founders can communicate commercial value without losing their purpose.
📝 Show Notes:
04:45 Why Clean Technology Is Becoming More Affordable
06:51 The Biggest Messaging Mistake Clean Tech Founders Make
10:01 Why Technical Founders Struggle With Storytelling
11:41 The Two Types of Founders Who Get Marketing Wrong
14:21 How to Learn B2B Storytelling
About Guests:
LinkedIn: https://www.linkedin.com/in/james-trezona/
Website: https://planit.ltd
Connect with us:
LinkedIn: https://linkedin.com/in/simac-konkader
Instagram: https://www.instagram.com/simac.konkader/
