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What really happens behind the scenes of celebrity marketing and brand partnerships?
In this episode of Brilliance Talks, Simac Konkader sits down with Stacey Jones, founder and CEO of Hollywood Branded, a pop culture branded partnerships agency that has worked across more than 10,000 brand integrations involving movies, TV, streaming, celebrities and influencer culture.
Stacey shares what nearly killed her agency in its first year, why she was sued on day one, how she survived the Hollywood writers' strike, and what nearly two decades of building an agency has taught her about clients, people and partnerships.
This is a conversation about marketing, Hollywood, entrepreneurship, resilience, celebrity partnerships and the lessons that come from watching hundreds of campaigns succeed, and fail.
Listen to the full conversation to hear Stacey's perspective on what it really takes to build partnerships that work.
📝 Show Notes:
01:00 What Almost Killed Hollywood Branded in Year One?
06:35 Celebrity Marketing Meets Pop Culture
09:51 Why Agencies Need Technology to Catch Up
11:43 The Secret to Building Powerful Brand Partnerships
16:47 Why Most Celebrity Deals Fail
18:08 How to Get a Celebrity Partnership Right
21:33 The Real Cost of Influencer Deals
27:48 The Marketing Mistakes Stacey Sees Again and Again
About Guests:
LinkedIn: https://www.linkedin.com/in/stacyjones/
Website: https://hollywoodbranded.com
Connect with us:
LinkedIn: https://linkedin.com/in/simac-konkader
Instagram: https://www.instagram.com/simac.konkader/
