Brian Crombie Radio Hour - Epi 1220 - Checking In with Tracy Lamourie

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The views expressed in the following program are those of
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the participants and do not necessarily reflect the views of
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Saga nine sixty am or its management.
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Well, good evening, everyone, and welcome to the Brian Crombie
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Ridio War.
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I got a really.
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Interesting lady to introduce you to again tonight, Tracy Lamour,
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who runs a PR public relations media company out of Malta.
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She used to run it out of Toronto or out
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of Canada.
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She actually I ran into her in Chatham, Ontario first
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and then the Toronto area where she's been very involved
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in public relations and event management in politics and other activities.
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But now she's in Malta and she's been posting about it,
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and so I thought we'd check in and find out
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what's going on in Multa, why she's there, and what
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she thinks of the place, because it sounds like it's
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a hive of activity. She's been very involved in the
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con Film Festival the last couple of years, and that's
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a story into a bit. So Tracy Lamuri, welcome to
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the show.
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Hello, Hello, Hello Canada. Been a while to see you.
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Well, it's good to see you.
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So tell us you're in Malta, where the heck is
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Malta and what's it like that?
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That's what I was going to start with. It's funny
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because most North Americans have no idea unless they have
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family here, and we had no family here or anything.
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I originally came here for a business conference in twenty nineteen,
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and then when COVID opened up, you know, after COVID,
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it was the first business conference that I saw was
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on again or twenty twenty oneth so we were like, oh,
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let's go. And then in twenty twenty two, that same
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business conference asked me to come and speak on what
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I speak about, which is building your brand, you know,
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without advertising. So that time we decided to stay for
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three months and really get the lay of the land.
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Stayed all different places, different kinds of places and different
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parts of the country. And then when we came back
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this last year, was supposed to be four seventeen days
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for some dental work, and we decided to you know,
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put a go to identity. Most I put in our applications.
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We said, we've been here eleven months. So I still
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have a whole house in Canada. I got to get
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back to it at some point, but now I have
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two your house in Canada that we're renting, the house
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here that we're renting, and literally we're between two worlds.
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So to answer your question, where is beautiful Malta, it
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is this. You know how when we were young we
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learned that Italy is the boot and Sicily is the rock. Well,
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Malta is this tiny little pebble, but you can barely
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see on most maps under the rock. So we're about
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and I'm on the north island Malta, which is called Gozo,
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which is like about twenty six kilometers square, only accessible
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by faerry and helicopter, and I don't have a helicopter,
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so it's only the ferry that's it. And I like it.
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I love it. But yeah, so that's where it is.
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And it's often called the it's part of the European Union.
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It's been EU member since two thousand and four, and
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it's often called the crossroads between Europe, the Middle East
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and North Africa. And our village, Tookia. We actually chose
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not the big urban center which you know can look
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like North America or Europe. We chose this tiny village
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called Shokia, which is in Gozo, which literally looks like
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a thousand years ago. There's like like horse and buggies
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going by still sometimes and there's like you could hear
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the goats. But we're forty five minutes by ferry to
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the main city, which is an incredible ancient city called Valletta,
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which is a walled city, like you literally you're going
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in there on the tourist But first time a bus
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I was like, literally, I swear, I was like, like,
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what am I even seeing? It's so like foreign to
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you know, what we're used to seeing. So it's all stone,
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it's all palm trees, it's all you know, prickly pears growing,
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It's all very Here's the interesting part for somebody living
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in Ontario recently. I look back now, I don't want
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to miss my country. I mean, I left Canada and everything.
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But when I look at the Canadian news right now,
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it's the local news. It's terrifying. Whether it's Hamilton, whether
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it's wherever. There's so much crime. I don't recognize my
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cities anymore. There's so much you know, homeless, there's so
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much just just like distress seems to be coming out
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of a lot of what I'm hearing there here. I have,
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I swear I have not seen not only a homeless person,
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but anybody who looked at they were distressed on the street,
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or anybody asked me for change, you know, eleven months.
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So not not the part of I'm not bothered with
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people asking, But I'm not seeing distressed. I'm not seeing
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people who need help. I'm not seeing people on the
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sleeping on the streets. And it's like, you know, it's honestly,
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it's insane because I'm sitting here thinking, here, I am
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on this little rock in the Mediterranean, which has no
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national resources to speak of, trying the island, and we
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are from the biggest country, you know, one of the
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greatest countries in the world, one of the biggest countries
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in the world, rich in every natural resource you can imagine.
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And yet somehow we're not taking care of our people
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the way this place is taking care of their people.
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And even moving here a couple of months after moving
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here as economic self sufficient, they're you know, they're already
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signing up by twenty one year old autism spectrum SUN
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for all kinds of community events and all kinds of
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community and things that stop at eighteen for kids in Canada.
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So like, I'm actually shocked We moved here because you know,
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we like the this is sad and all those things.
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And every single day I'm realizing that things don't have
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to be done necessarily the way we've done them, and that,
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you know, I'm shocked to feel like I don't have
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anything to teach you. I'm sitting here going, wow, I
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have nothing to say. But with the way we do
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things in North America, where's your homeless people, where's the
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you know what I mean? So that's it's the quality
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of life is surprisingly different too. And we're only paying,
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you know, and we're and it's everything is like thirty
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It's not like Mexico where things are really cheap. Everything
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is maybe thirty percent cheaper though than Canada, even for
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accommodations in a place that they consider the playgrounds of
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the rich. I found the same thing in French Riviera.
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I mean, we don't realize we're like a boiling pot
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in Canada, you know, the frog boiling. We don't realize
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how bad things have gotten until we go somewhere else.
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Sometimes the accommodation, the living expenses are far shaper.
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You think, yeah, I mean people here would tell you
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like it's more expensive than it was five years ago.
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When I started looking five years ago, it was like whoa, like,
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you know, almostly Portugal style, but now for the price
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of Like, if you want to spend two thousand dollars
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in Malta on a rental accommodation, you're getting like what
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we call a castle house with a pool and a
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hot tub and a you know, four balconies, or you
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could get that you know, one bedroom apartment maybe in Toronto.
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Really and you you ragged on social media just the
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other day that you got a pizza that was incredibly
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tasty for eight box.
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Eight euros, like fourteen bucks. But you know, still it's
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cheaper than a pieza of Toronto. What's that gonna be
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like twenty one bucks? It is just gonna be like cardboard,
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you know what I mean. So yeah, they're we're we're
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you know, like I said, literally fifty or forty. I
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don't even know who's anybody. We're like really we're just
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literally under Sisily with a little bit of water separating us.
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So we have all that great Italian food as well
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as you know, Maltese has a lot of traditional food
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well Pstisi and kitty pop, and you know, it's a whole.
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It's just fascinating. But you know what I'm what more
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more than all that stuff, too, is the history of
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this place, which is amazing to me that we don't
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know it in North America because again I didn't know
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it either. But if you if you google the Great
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Siege for example, in fifteen sixty five, it was the
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center of you know, the battle between the Ottoman Empire
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and you know, Christendom or whatever you want to call it.
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In those days, right here in our Grand Harbor was
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like major, crazy world history that affected the entire world,
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and everyone's like we're a small to And then also
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in the Second World War, which is pretty terrifying as
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we're you know, entering a phase where it looks like
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we're going into other wars. But in the Second World War,
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this peaceful little island, which at that time was a
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British colony like Canada, was the most bombed place on
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the planet, which I didn't know, the most bombed place.
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Of the planet because it was bombed by the Nazis,
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and the Nazis took it and it was bombed by.
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Hear no, but the the ally of the axis they
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it was the Italians. You know, working with the Nazis
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that are primarily bombing it. But it's because we were
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a British colony because we're like very our ports. Our
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location in the Mediterranean at the time of war when
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ports and ships and everything were like super important. Our
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location has the same reason the Ottoman Empire wanted it
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in the fifteen hundreds. Our location is integral for that
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kind of war, you know, when you're like taking your ships.
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All our placement is you know, hopefully war's you know,
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worth changed now, so hopefully that we won't be the
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most bombed place and we're not a British colony anymore.
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We're actually we're not. Interestingly enough, Malta is part of
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as I said, part of the EU, but they're not
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part of NATO, which is interesting. So there I'm not
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sure of the how, you know, like how it all comes.
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I'm learning the recent history of Malta now in terms
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of the politics and decision they're like, you know, they
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don't have any enemies, like generally they are nutral. It's
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in their thing that when they're neutral. Their passport even
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says something to that effective like you know, and yeah,
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and interestingly, the language, remember I mentioned the cross roads
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of of you know, Europe, the Middle East, and North Africa.
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Really interesting thing about the language is the only so
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basically the language is a combination of This is an
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Aramaic language, but it's a combination of twelfth century Arabic,
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because between the ninth and twelfth centuries, this is what
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we would take it over by all kinds of different
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people of different parts of the millennium. But and then
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between the ninth and twelfth centuries it was primarily arab
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and so this is the only the language is combined
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or a combination of twelfth century Arabic, so ancient, not
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modern day Arabic, but like eight hundred year old Arabic,
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kind of like the Northern African Arabic, and like and Sicilian,
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with a few European words mixed in, like for example,
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the morning we say bonjou sells like bonjour. Right, it
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is because Valetta was named after Geen de Valet, who
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was the Knight at the time, the grand Ester, who
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was French, because then they were French and they were Portuguese.
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They were never Malta was you know, always colonized by
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different people. So Bonjou in the morning is Maltese for
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hello from Barto and bonsois b o n s a.
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That's how you say good evening. I'm like those are French.
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It's smell differently, but but but primarily mostly like people
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from Morocco can understand people from Malta. And here's what's
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really interesting. It's the only Arabic derived language because the
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colors and like most of the colors, most of the
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place names, most of the things that that are clearly
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Arabic and not you know, they don't know if anything
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like European. But it's the only Arabic derived language where
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they use our alphabet. So it's like written like Tawa.
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It's like written with our alphabet, but it's like Arabic language.
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And also it's extremely Catholic country, like Saint Paul. It's
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it's literally mentioned in the Bible that Saint Paul was
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shipwrecked on Malta. That's like in the Balta native Bible
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named Malta, right, and so that's a huge part of everything.
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You as you can imagine, we're the first, we are
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the first question, you know, and so so it's an
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extremely Catholic country with the Arabic language and God is
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called Alah. So when you're in the Catholic church and
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you're hearing and they're talking in Maltese and they're doing
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the extremely Catholic you know whatever, but when they say God,
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it's Allah. So it's really interesting.
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What a fascinating experience you're having.
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It, right, I Mean, I'm like, I've read so many
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books on this history. Now there's times place, I joke,
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I've probably know more than most Maltese. But it's just
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I mean, ten minutes from my house is Gigantea, which
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is between here in Turkey. There's two places that claim
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to be, you know, the oldest structures that humans have built.
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One is in Turkey and one is the Gigantea ancient
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goddess temples, which is like I can go here in
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ten minutes, you know, so like, yeah, it's literally incredible.
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And then and then you've seen the beaches I posted
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and all that basic you know, all that kind of stuff.
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But it's the history and the culture and the fact
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that you know, I can literally leave my wallet on
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you know, on the table and go into the outside
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and walk into the restaurant. Like when we first got here,
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my son and I were literally at a bus stop
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which was like five feet from a table outside, and
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somebody had gone and left their wallet, left all their
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stuff like on the table and gone into the restaurant
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to go to the bathroom or whatever. And we were
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waiting to get on the bus. But I was so
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distressed as North American, like this stranger had left their
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stuff on the table. But I was like, maybe we
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should stand here, like I was literally seeing myself. Maybe
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we should wait till the guy gets back. I didn't
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even know I had any conversations, but I thought maybe
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he forgot it, Like you know, I was worried that
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I realized nobody else is looking at the wall and
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nobody else is thinking. I'm like, I think we're the
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only sketchy ones because we're the only ones thinking someone's
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gonna steal that.
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We're gonna have to take a break for some messages
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and we're gonna be back in two minutes with Tracy
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Lamoury and we're gonna talk a little bit about her business.
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We're gonna talk about building a brand, and we're gonna
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talk about I think horror films and uh Con Film
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Festival and things.
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That she's up to from her public.
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Relations standpoint, stay with us.
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Everybody back in just two minutes.
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Stream us live at SAGA nine sixty am dot CA A.
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Welcome back everyone to the Brian Crumby Radio Hour. We're
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chatting tonight with Tracy Lamore, who is a public relations expert.
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She's a brand builder, and she's someone who's changed her
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residency at least for a while for the last eleven months,
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from the Greater Toronto area to Malta, which I think
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is absolutely fascinating the way you describe it, Tracy, I
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think we should all move to Malta.
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I'm telling you there's going to be a old Canadian
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gagingent here that Maltese are going to be like stop.
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So let's talk about your basis.
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I understand your You know you're back at con for
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the third year doing public relations for people, and now
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you're doing horror films.
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Well, like what's going on?
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You never know where you're going to five me next
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to your buy and you never do. It's true. Sorry.
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So my company is Lamuri Media, was originally Lamuri Public Relations,
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where we incorporated a few years back and called it
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Lamuri Media. It's myself and my business partner and husband,
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Dave Parkinson and so we, you know, primarily do our
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business has been pr media attention for experts, for entrepreneurs,
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for creatives. People are literally across industries and across boarders.
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Getting them in the news, getting them seen, getting them heard,
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getting them paid attention to is what I do. And
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that's what led me to the Can Film Festival because cups,
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one of the industries that I was working in that
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people kept preferring in, was filled. And so three years
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ago I went to twenty twenty two, three cans ago,
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we went to the Can Film Festival, which is for
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those who don't know, it's in this other France, and
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it is the most important industry festival. It's not like
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a tip, it's not like anything else. Because of the
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film market, which is over five or six billion dollars.
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The film deals are done in the back rooms every
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single year there. That's where the industry goes to, you know,
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meet and make connections for the next projects, to sell
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their project, to get funding for their projects, to get distribution,
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all that stuff. So I was there at twenty twenty two,
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I was there again twenty twenty three, and this year
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when we went one of a very well known horror
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producer who was a string of extremely successful films every
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single year, asked us to. He realized that we had
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residency in Malta, which was completely unrelated to any of that.
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That was for personal reasons, and he said, we really
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want you to start a production company in Malta so
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that we can co produce there, because they had filmed
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regularly in places like Italy and Spain as well as
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well as Canada, but had some issues, you know, navigating
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the special circumstances here, which is again we were fairly new.
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They've only been The ease is twenty four, two thousand
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and four. The Maltiese Film Commission is part of the
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Tourist Commission. There's just you know, it's still a young
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industry in a lot of ways, and so it would
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be helpful for industry people to have somebody on the
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ground here that knew how to navigate that they knew,
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and so that's that we're like, well, right, let's do that.
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So we're in the process of actually doing that right now.
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And when we made the announcement that we were doing that,
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a ton of other film people that we know are like,
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are extremely interested in coming to Malta. I mean, the
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whole place is like one big film set if you
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go and google with.
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Why Malta of one big film set.
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So it's the history we are literally it's like I
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mentioned some of the history. We had eight thousand years
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of history, and it's history on top of history on
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top of history that still exists here. Like for example,
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you want to come and film in Shukia, it looks
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like North Africa. It could look like Gaza, it could
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look like you know, it's like you have the Africa,
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you have the we can need the Middle East. We
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can be all those, and then we also have like
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nights here a bit like all of Valletta is our
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capital Valletta. The whole city is a UNESCO World Heritage Site,
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the whole entire city. So it's got the you got
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the wall, you know, the like it looks like six
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hundred years ago from the buildings to the towers, to
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the walls. And then we've got the you know, the
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ancient stuff. We've got the Roman era stuff. We literally
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have stuff like you know temple, the ancient Temple of
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Juno from Roman times that was built else was built
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on top of it. So we have things from like
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all eras of human history that you don't even have
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to build a set. You can just like go and
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film that. They filmed a lot of Game of Phones
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here for examples, you know.
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And you're now into the production of of horror films.
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It's going to be more than horror like this. We're
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starting with horror because that's the genre that this producer,
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you know, that's his expertise, that's what he's known for.
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He does several year and they're successful and that's where
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they you know. But like I was saying, once we
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opened up and mentioned that we were going to be
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doing that, a whole bunch of industry people from all
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kinds of genres are like that we know well. Others
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that we don't know so well are all like, ah,
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are you're doing that? Let us know when that's happening.
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Malta also for film people, gives a forty percent rebate,
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as a lot of area places give different rebates, but
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they give forty percent rebate on signing on budget, which
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is huge for people that need, you know, when they
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want to come and get your film here, so give
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your costs back rebate. Yeah, and there's different like a
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lot of place like Ontario some place does like twenty
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or twenty five or whenever. There's all different ways it's done.
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But the big thing too is not just the percent
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but on budget. So it's not at the end of
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the project. It's like when you present the budget, so
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you have operating money, which is like you tell a
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filmmaker that they're like what you know, So there's that
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kind of stuff too. So there's the locations and things
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like that. And then uh, I was gonna say too, yeah,
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so they're they're And also one thing that happened to
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is when I posted with that on social media, somebody
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said to me, oh, I'm gonna, well that's interesting, all
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sense of projects your way, and I thought, oh, that's
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nice of you, whoever that is, you know, but I
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clicked to see who they were, and they're the locations
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manager for the Canadian Film Film Guild of Canada. I
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was like, oh, well please do why thank you guys, sir.
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So so tell us about conn What are you doing
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at Cohn?
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So originally I went to ken you know, as a
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film publicist, you know, that was one of the industries
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I was working and so I was there to work
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for my existing client, which were everybody from filmmakers to
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actress is there to you know, make connects for my
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brand and for my clients, see who we because again
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it's all about the meet and greet at ken Is.
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Essentially the important part is just the being there and
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making the connections. So that was my first year. We
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looked at it as like a recognizance mission, just going there,
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getting the lands, see what we can do, figuring it
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all out, because it's a lot by our second year,
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like okay, wor old hands here, and I think I
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did an interview with you after the second can talking
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about work for the Phil Hartman project, all Hartman and
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the stuff that we're doing in that regard. And so
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that's where I was starting to go more into being
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there at the tables to try to find funding for
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existing projects and distribution and all that. And then this
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year when I went there, I went with a few
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different projects that are looking, you know, to meet with funding,
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and I you know, was there to connect the funding
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people with the projects and then you know, you go
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back later and you connect once the film's made, you're
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looking for the distribution people, so you're you're screening not
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the can that you guys see you know, when they film,
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they show the things, but the can in the marketplace
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where people come and bring their finished films for all
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the Netflix and all the whoever, you know, all the
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buyers to come and look at it, and then they
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go to their bosses and tell them. And that's really interesting.
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You'll see all these kids like this. I tell my son,
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You're never think about the job you could be. There's
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all these kids that can, right, and they're like this
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with their little notebooks in their pen and they're like
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twenty years old and they're sitting there watching you know,
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all of it. But they're the ones that are hired
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to go and watch the films to tell Netflix if
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they should get that one or if they should you know,
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so you don't think about all those jobs. Yeah, so,
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and we it's something we were doing this time is
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you know, basically smoothing meeting and greeting and making sure
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that you know, meeting people for the next project and
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the next project of the next project, and you have
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to be there there. It's a big investment. It's crazy,
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you know, it's a lot of stress. It's by the
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end of it, you're like, I don't want another VIP
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party in a fancy dress. And I think I told
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you this last year too. There's that famous pajama party thing,
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and the reason for it is and it's like one
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of the most popular parties of CAN. And the reason
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for it is like what I said, after a year,
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after a week there, you're like, oh my god, I
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don't want to put on the talks again. I don't
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want to put on the you know, even though it's
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all fun at first. And so some influential people at
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CAN only ten years ago they were just going up
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to their cardor one day they're like, you know, we
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should do we should do a pajama party. And so
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they ended up making this band and now it's a big, huge, sponsored,
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giant thing, you know, but it is strict rules pajamas
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only and there's nothing you cannot Also, you can't wear
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a baby doll either. They don't want it's not for
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you to wear like a bron panties, you know. They
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literally want you to wear like jammys. It's so funny.
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So all these hollywoods start wearing like two piece you know,
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like jammys, drink and champagne.
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It's the best, but you're also still keeping up with
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all of your client PR business in Toronto. I saw recently,
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Oh yeah, you got a doctor Phillis Phoebe that is
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women's health and you're getting her PR. Tell me about
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some of the clients that you've got still in Canada.
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So I've got a ton like, yeah, my first love
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is still PR and media. I was setting up the
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production company, but I'm not going to be get only
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a camera. I'm making film, you know what I mean.
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I'm just supporting the back like I always have. So
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my bread and butter, my my true love is you know,
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media and publicity for people. And again that could be
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for creatives, could be authors, could be people who have
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like a thing to push or someone like you mentioned
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doctor phil Pobe women's health primarily you know weight loss.
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She lost one hundred pounds herself and she turned that
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into a whole bunch of you know, scientific gene related
475
00:22:46.720 --> 00:22:49.160
ways to do that. She's in Toronto, she's taking clients.
476
00:22:49.200 --> 00:22:51.519
But we have got her, like my point of what
477
00:22:51.599 --> 00:22:53.960
I do for I've gotten her in Essence Magazine. I've
478
00:22:53.960 --> 00:22:56.519
gotten her in Best Life, I've gotten her in Newsweek.
479
00:22:56.599 --> 00:22:59.039
I've gotten her and I can't even remember, but these
480
00:22:59.039 --> 00:23:02.119
are the kind of you know, we get local, you
481
00:23:02.160 --> 00:23:06.400
know Canadian clients, clients wherever in national, international, global media,
482
00:23:06.720 --> 00:23:08.799
helping to build their you know, build their brand so
483
00:23:08.839 --> 00:23:11.279
that they can do all the things they want to do,
484
00:23:11.319 --> 00:23:14.039
whether it's sell more things or have more partnerships or
485
00:23:14.279 --> 00:23:16.519
you know what I've done. Like you've known me for
486
00:23:16.559 --> 00:23:19.000
a decade, if you looked at my bio ten years
487
00:23:19.000 --> 00:23:21.240
ago would be a whole lot different than my bio now.
488
00:23:21.799 --> 00:23:23.960
My bio now is this long, and it's full of
489
00:23:24.000 --> 00:23:27.119
a bunch of awards and you know, major television and
490
00:23:27.200 --> 00:23:29.000
this and that. And that's what I do for my
491
00:23:29.039 --> 00:23:32.000
clients is find those opportunities. Because no matter what it
492
00:23:32.039 --> 00:23:35.200
is that you do, whether you're a doctor, lawyer, cagitlestick maker,
493
00:23:35.720 --> 00:23:38.519
cleaner at the hotel, you have expertise, there are media
494
00:23:38.559 --> 00:23:41.680
opportunities for It's my job to find those media opportunities.
495
00:23:41.839 --> 00:23:44.279
I think it's hell of fun. It's such a challenge
496
00:23:44.279 --> 00:23:46.279
all the time. There's nothing like calling a client and
497
00:23:46.319 --> 00:23:48.319
be like, guess what I got you? An Oprah magazine.
498
00:23:48.799 --> 00:23:52.079
You know, it's always like a dopaminia. So that's what
499
00:23:52.160 --> 00:23:54.240
I do. And if anybody you know, and you know,
500
00:23:54.240 --> 00:23:57.200
I have clients all everywhere, and if anybody, certainly in
501
00:23:57.240 --> 00:24:00.839
Toronto wants some international, global, or local attempt, you know,
502
00:24:00.880 --> 00:24:03.799
I'm definitely taking on clients. It's been a crazy busy summer.
503
00:24:03.799 --> 00:24:06.200
I wasn't taken on clients mostly in the summer, but
504
00:24:06.279 --> 00:24:09.119
I am now. So I have space for like two
505
00:24:09.160 --> 00:24:11.720
in October and even one in September. So if anybody
506
00:24:11.759 --> 00:24:16.559
wants to see themselves in the news, it's fun and
507
00:24:16.599 --> 00:24:19.119
there's a reason, I mean, there's a reason to do it.
508
00:24:19.319 --> 00:24:21.200
You've been kind enough to introduce me to a few,
509
00:24:21.200 --> 00:24:24.640
so thank you for that. Anna fish Spine is that
510
00:24:24.720 --> 00:24:25.079
her name?
511
00:24:25.599 --> 00:24:26.880
Yeah, tell me about.
512
00:24:26.680 --> 00:24:32.960
Her, the very epic Anna. So Anna is a good
513
00:24:32.960 --> 00:24:35.519
friend of mine who I actually met. She declient and
514
00:24:36.519 --> 00:24:39.680
I met her the first year I can actually twenty
515
00:24:39.720 --> 00:24:43.599
twenty two, and she is her biggest A portrait is
516
00:24:43.680 --> 00:24:47.200
Galaxy three sixty and it's a film, a sci fi,
517
00:24:48.519 --> 00:24:52.160
a fun sci fi spoof, sexy, cool kind of film.
518
00:24:52.519 --> 00:24:55.279
And we had the launch, the Canadian launch during tiff
519
00:24:55.400 --> 00:24:57.200
of I Guess TIF two years ago, right after we
520
00:24:57.240 --> 00:24:59.240
met her, and that we got herround. I got on
521
00:24:59.279 --> 00:25:02.440
CP twenty four the morning show. They loved her it
522
00:25:02.480 --> 00:25:05.039
was really interesting. So basically her movie is about like
523
00:25:05.440 --> 00:25:09.119
you know, it's flipped, it's it's it's like a feminist
524
00:25:09.279 --> 00:25:12.359
sci fi comedy, basically lighthearted feminist sci fi comedy and
525
00:25:12.359 --> 00:25:13.039
the women.
526
00:25:12.759 --> 00:25:15.400
Are women take over the world or something.
527
00:25:15.960 --> 00:25:18.440
Yeah, women are taking over the world. And basically the
528
00:25:18.960 --> 00:25:21.960
big part of the movie is a beauty contest for men.
529
00:25:22.799 --> 00:25:24.039
So you could be a candidate.
530
00:25:24.440 --> 00:25:26.599
I'd I'd like to compete in that one.
531
00:25:26.680 --> 00:25:27.279
Yeah, for sure.
532
00:25:27.440 --> 00:25:30.519
Yeah, Anna would love to come on your show if
533
00:25:30.519 --> 00:25:31.240
you want to interview her.
534
00:25:31.279 --> 00:25:33.359
She's a fine I've interviewed her.
535
00:25:34.119 --> 00:25:36.759
Oh yeah, that's right, Okay, I forgot, Yeah that was
536
00:25:36.960 --> 00:25:38.440
you did an interview with her in the first when
537
00:25:38.440 --> 00:25:39.400
we did CE twenty four.
538
00:25:40.680 --> 00:25:43.799
Well, we don't care about them, but she was on
539
00:25:43.960 --> 00:25:47.559
Brian Crombie radiar. There's no question about that. About some
540
00:25:47.599 --> 00:25:50.039
of your other publicists, some of your other clients that
541
00:25:50.039 --> 00:25:51.039
you do public relations for.
542
00:25:52.400 --> 00:25:54.799
So all kinds of things right now, I mean who, like,
543
00:25:54.920 --> 00:25:57.559
it depends what you want to talk about. There's authors,
544
00:25:57.640 --> 00:26:03.680
and there's films, and there's you know, startups and like,
545
00:26:03.720 --> 00:26:06.240
I mean there's a huge range. Like for example, one
546
00:26:06.720 --> 00:26:08.279
just to give you like an idea of the difference
547
00:26:08.319 --> 00:26:11.960
and things. So one is she works for Amazon and
548
00:26:12.000 --> 00:26:13.640
some of the big tech companies, but she's got her
549
00:26:13.640 --> 00:26:16.319
own company in US. She's a leader, like a feminine,
550
00:26:16.319 --> 00:26:19.359
a female tech leader in UX, which is customer experience
551
00:26:19.440 --> 00:26:23.319
design and stuff. So she so clients like that. And
552
00:26:23.400 --> 00:26:27.319
then like you said, like Anna Fishbine, the uh the
553
00:26:27.519 --> 00:26:29.720
author clients. I've got a client right now, who's a
554
00:26:30.880 --> 00:26:34.960
got a This is really timely tech tech AI and
555
00:26:35.000 --> 00:26:38.559
how businesses really need to still consider the human side.
556
00:26:38.559 --> 00:26:41.000
But he's like he's an AI advocate, but he is
557
00:26:41.160 --> 00:26:45.319
educating businesses on you know, the new paradigm of what
558
00:26:45.359 --> 00:26:47.319
we're all of the AI world that we're going to
559
00:26:47.359 --> 00:26:50.839
be dealing with. We're all trying to, you know, figure
560
00:26:50.839 --> 00:26:53.000
out what we should do in terms of how it
561
00:26:53.039 --> 00:26:55.839
affects everything, not just like things like writing, but I
562
00:26:55.880 --> 00:26:59.079
mean software and you know, healthcare and like all these
563
00:26:59.119 --> 00:27:02.240
different things that we're not realizing you're going on behind
564
00:27:02.359 --> 00:27:05.240
we have these experts that can come in and explain
565
00:27:05.319 --> 00:27:08.599
it all to us. So stuff like that. So everything
566
00:27:08.680 --> 00:27:10.880
is literally different. Like that's what I love about my work.
567
00:27:10.960 --> 00:27:13.920
There's no two days that are the same. One day after.
568
00:27:13.920 --> 00:27:14.880
Career you really do.
569
00:27:14.960 --> 00:27:17.799
It's unbelievable. And you've also been very involved in politics
570
00:27:17.799 --> 00:27:20.960
and a lot of political issues as well, which is interesting.
571
00:27:21.759 --> 00:27:24.920
I love one one post that you've posted, I think
572
00:27:24.920 --> 00:27:26.359
a few times. It's a picture of you and a
573
00:27:26.400 --> 00:27:29.960
T shirt and the logo on the T shirt.
574
00:27:29.920 --> 00:27:32.400
Is when I want your opinion, I'll beat it out
575
00:27:32.440 --> 00:27:32.599
of you.
576
00:27:35.359 --> 00:27:38.240
I won't comment about what else you can see in
577
00:27:38.279 --> 00:27:40.920
the in the photo, but.
578
00:27:40.400 --> 00:27:43.839
It's just great messages, great messaging.
579
00:27:44.119 --> 00:27:45.799
We're going to take a break for some messages to
580
00:27:45.839 --> 00:27:49.839
come back with talk maybe about about some of her
581
00:27:49.839 --> 00:27:54.160
political points of view and messaging. She was very critical
582
00:27:54.240 --> 00:27:56.880
of Jack Made Singh recently, which is interesting because she
583
00:27:56.960 --> 00:28:01.480
is a left progressive individual. Well, and then maybe talk
584
00:28:01.519 --> 00:28:03.599
a little bit about how we can all do this
585
00:28:03.640 --> 00:28:06.119
for ourselves, how we can build a brand online. Stay
586
00:28:06.119 --> 00:28:08.000
with us everyone, We'll be back in two minutes.
587
00:28:12.519 --> 00:28:16.279
No Radio, No Problem stream is live on SAGA ninety
588
00:28:16.319 --> 00:28:17.640
sixty AM dot C.
589
00:28:17.799 --> 00:28:30.960
A welcome back everyone to the Brancumby Radio. I are
590
00:28:30.960 --> 00:28:34.880
on Saga and sixty. My guest tonight is Tracy Lamore. Tracy,
591
00:28:35.200 --> 00:28:36.839
you know, I see this picture and I think you've
592
00:28:36.839 --> 00:28:38.960
said it a couple of times. And you know, it's
593
00:28:39.000 --> 00:28:43.359
an interesting shot of you in a T shirt and
594
00:28:43.400 --> 00:28:45.759
your logo is when I want your opinion, I'll beat
595
00:28:45.759 --> 00:28:48.319
it out of you. Why do you want to beat
596
00:28:48.640 --> 00:28:49.799
your opinion to people?
597
00:28:50.000 --> 00:28:53.000
It's a joke. I'm not that I do accept other
598
00:28:53.000 --> 00:28:57.400
people's opinions, but it is a funny one, right, It's cute,
599
00:28:57.799 --> 00:29:00.480
but you know, but generally I do actually think that
600
00:29:00.519 --> 00:29:02.279
we should hear each other out and listen to each
601
00:29:02.279 --> 00:29:04.319
other's opinions and not much each other for them.
602
00:29:05.200 --> 00:29:06.079
Okay, so let's.
603
00:29:05.880 --> 00:29:08.480
Talk about that, because you commented about jag meat saying
604
00:29:08.480 --> 00:29:11.319
and you are you know, progressive, You're you've been a
605
00:29:11.359 --> 00:29:13.119
supportive of the NDP. I think you ran for the
606
00:29:13.160 --> 00:29:14.240
NDP at one more in time.
607
00:29:15.000 --> 00:29:18.160
I was the champ manager for a while. Yeah, didn't
608
00:29:18.400 --> 00:29:22.039
definitely consider I ran the city council. Yeah yeah, but
609
00:29:22.079 --> 00:29:24.319
that was you know, no parties or whatever.
610
00:29:25.480 --> 00:29:28.680
You were very influential and in Chatham and south western
611
00:29:28.759 --> 00:29:30.240
Ontario at one point in time as well, and the
612
00:29:30.400 --> 00:29:34.680
very opinionated. Tell me about this recent jag meat saying issue.
613
00:29:35.799 --> 00:29:38.519
Yeah, so, and let's preface it by saying, I do
614
00:29:38.640 --> 00:29:40.519
like jag meat sing. You know, it's not a question
615
00:29:40.559 --> 00:29:43.279
of that. But I've always said that I believe that,
616
00:29:43.400 --> 00:29:47.000
you know, if we don't, you know, like if we'll
617
00:29:47.160 --> 00:29:49.039
you know, I don't been a way of seeing if
618
00:29:49.039 --> 00:29:51.240
we don't correct the people that we do agree with
619
00:29:51.359 --> 00:29:52.880
the same way that we correct the people that we
620
00:29:52.920 --> 00:29:55.240
don't agree with. You know, that is to me the
621
00:29:55.359 --> 00:29:58.279
essence of political corruption or any kind of corruption. If
622
00:29:58.279 --> 00:30:00.559
we let our give our friends a pass on something,
623
00:30:00.599 --> 00:30:02.319
we would let other we would tell other people off
624
00:30:02.319 --> 00:30:04.839
for So that particular story, it's not about a greater
625
00:30:04.960 --> 00:30:07.519
anything to do with the NDP and policy or anything.
626
00:30:07.519 --> 00:30:09.519
But I woke up. I'm just keeping my eye on
627
00:30:09.559 --> 00:30:11.279
your little things. I see the news when I'm here,
628
00:30:11.519 --> 00:30:13.920
and I woke up and I saw there was a
629
00:30:13.960 --> 00:30:16.279
there's a news story today about how Jack me had
630
00:30:16.359 --> 00:30:21.839
verbally confronted a protester outside of ARTAM and Hell, and
631
00:30:22.839 --> 00:30:24.880
this video clip was we did not see what the
632
00:30:24.920 --> 00:30:27.279
person might have said previously. When I first clicked on it,
633
00:30:27.480 --> 00:30:29.039
I assumed it was going to be like some kind
634
00:30:29.079 --> 00:30:32.000
of racial comment, and that the guy had yelt something racial,
635
00:30:32.319 --> 00:30:34.279
in which case I probably would have come out on
636
00:30:34.319 --> 00:30:36.839
a different side. I would have been saying, good Jack, mee,
637
00:30:36.839 --> 00:30:38.039
you tell him off, and it would have been I
638
00:30:38.039 --> 00:30:40.319
would have a different opinion, you know. But when I
639
00:30:40.359 --> 00:30:42.200
saw just a little clip, which was just some guy,
640
00:30:42.519 --> 00:30:43.759
and again I don't know who he is or what
641
00:30:43.799 --> 00:30:46.400
he said down before, or what group is from or whatever,
642
00:30:46.400 --> 00:30:49.319
it doesn't matter. I saw two individuals, right, and one guy.
643
00:30:49.440 --> 00:30:51.960
When I heard him yell to the politician, whether it
644
00:30:52.000 --> 00:30:54.640
was a politician I like or don't like, writ was
645
00:30:54.680 --> 00:30:56.960
that he called him a corrupted, He called him a
646
00:30:57.480 --> 00:31:00.000
but he what was a phrase? Corrupt? Called him corrupt?
647
00:31:00.240 --> 00:31:03.799
Which is you know, what we all say about politicians
648
00:31:03.839 --> 00:31:06.119
we don't like. It's probably the most common thing you've
649
00:31:06.119 --> 00:31:08.720
been in politics. How many times have you heard that, Like,
650
00:31:08.880 --> 00:31:11.400
we say that about politicians we don't like, We don't
651
00:31:11.440 --> 00:31:13.799
believe it about politicians we like. But it's probably the
652
00:31:13.839 --> 00:31:17.400
most common thing throwing it a politician anywhere in the
653
00:31:17.400 --> 00:31:20.839
world by an opposition, Hey, you're corrupt. So when so
654
00:31:21.200 --> 00:31:23.400
I thought that that was really over the top for him,
655
00:31:23.599 --> 00:31:25.960
And I get that, you know, politicians are human and
656
00:31:25.960 --> 00:31:28.599
it's a really stressful time. I get back rooms, I
657
00:31:28.640 --> 00:31:30.359
know what's going on and all that, So I get
658
00:31:30.559 --> 00:31:32.440
I get it, But I just think it really did
659
00:31:32.440 --> 00:31:35.880
not look well as political strategist and a voter to see,
660
00:31:36.079 --> 00:31:38.279
you know him just turn around and be like what
661
00:31:37.880 --> 00:31:39.920
was that you said? Was that you that said that?
662
00:31:40.039 --> 00:31:41.599
Like I was like, whoa is Jack me going to
663
00:31:41.680 --> 00:31:46.400
punch this? Like really? So I was like, you know
664
00:31:46.400 --> 00:31:48.799
what I mean, Like even as someone who if I
665
00:31:49.079 --> 00:31:51.200
was just campaign manager, I will be really upset about it.
666
00:31:51.200 --> 00:31:53.240
I'd be like, dude, you could have said something that
667
00:31:53.359 --> 00:31:55.559
made the guy look stupid in a million different ways.
668
00:31:56.279 --> 00:31:58.240
And people are seeing it different than me. Because I
669
00:31:58.279 --> 00:32:00.240
was reading the comments and a lot of people like, hey,
670
00:32:00.319 --> 00:32:02.400
I don't like it, but go jack meat. And that's
671
00:32:02.400 --> 00:32:03.559
what I would have said if it was like a
672
00:32:03.640 --> 00:32:05.440
racist comment, you know what I mean. I get that
673
00:32:05.480 --> 00:32:08.279
we like to see, but I thought, like, you know,
674
00:32:08.920 --> 00:32:12.119
someone's just calling you a corrupt politician. To settle down,
675
00:32:12.440 --> 00:32:18.079
that's like just say no, no, I'm not actually personally.
676
00:32:17.680 --> 00:32:20.880
You're an expert of building brands and building brands online.
677
00:32:21.000 --> 00:32:25.559
Tell me how you do it. What's the secret?
678
00:32:26.400 --> 00:32:29.839
I guess that's like research and not being afraid to
679
00:32:29.839 --> 00:32:32.079
put yourself out there. It really is. What it comes
680
00:32:32.119 --> 00:32:35.359
down to is finding every single opportunity that they're like
681
00:32:35.359 --> 00:32:37.319
for at first, it's about confidence and knowing what you
682
00:32:37.400 --> 00:32:40.400
do and not being afraid to speak out about it
683
00:32:40.440 --> 00:32:42.119
and knowing that you have something to offer and you know,
684
00:32:42.160 --> 00:32:44.039
something to bring to the table, and every one of
685
00:32:44.119 --> 00:32:45.880
us do. If you're in business, you're an expert in
686
00:32:45.880 --> 00:32:49.440
that business. You know, if you're if you're confident enough
687
00:32:49.440 --> 00:32:52.119
to take people's money for what you do, then you're
688
00:32:52.160 --> 00:32:54.160
confident enough. You know, should be confident enough to know
689
00:32:54.160 --> 00:32:55.759
that you're an expert that you can speak about it.
690
00:32:55.799 --> 00:32:58.200
So once you have that understanding and then you know
691
00:32:58.279 --> 00:33:01.240
there's actually a million places is an opportunity to speak
692
00:33:01.240 --> 00:33:03.039
about what you do to build that brand, whether it's
693
00:33:03.440 --> 00:33:06.359
you know, national media or meeting that we've heard of,
694
00:33:06.960 --> 00:33:09.559
or you know, little things where you can start telling
695
00:33:09.599 --> 00:33:11.559
your story and start sharing and the people see your
696
00:33:11.640 --> 00:33:13.759
name and then you have those to build you know,
697
00:33:13.799 --> 00:33:15.000
when you when you want to reach it to the
698
00:33:15.000 --> 00:33:17.960
Brian Crombie radio show, I have five other things online
699
00:33:18.000 --> 00:33:19.599
that I could show you, or you can say, oh,
700
00:33:19.599 --> 00:33:21.759
that is an interesting story, and then I get you
701
00:33:21.839 --> 00:33:24.039
to you know, maybe do that interview. You get you
702
00:33:24.039 --> 00:33:26.480
interested in that interview, or I get NBC or CEB.
703
00:33:26.720 --> 00:33:29.440
You know, one media out interested enough to talk about them,
704
00:33:29.559 --> 00:33:31.480
and then we have that and we can build on that,
705
00:33:31.519 --> 00:33:34.079
and we can build on that. So you know, it's
706
00:33:34.119 --> 00:33:37.039
not magic, but it's not hard. I mean it's not easy,
707
00:33:37.079 --> 00:33:39.079
but it's not hard either. It's just a matter of,
708
00:33:39.200 --> 00:33:43.680
like you know, like anything, figuring out the landscape. And
709
00:33:43.839 --> 00:33:46.240
obviously most entrepreneurs don't have the time to do that,
710
00:33:46.279 --> 00:33:48.119
Like I don't even have time to you know, mow
711
00:33:48.440 --> 00:33:50.880
my own law, and you know I basically to do that, right,
712
00:33:51.359 --> 00:33:54.519
So if you had to start, you know, building it
713
00:33:54.559 --> 00:33:56.559
from the beginning. I always see, if you have more
714
00:33:56.640 --> 00:33:59.279
money than time, hire someone to do it for you.
715
00:33:59.519 --> 00:34:02.839
If you have more time than money, you know, start
716
00:34:02.839 --> 00:34:04.519
with the Google, figure it out, learn the reasons to
717
00:34:04.519 --> 00:34:06.079
start right, you know what I mean, you can you
718
00:34:06.079 --> 00:34:08.079
could probably start to build something the way I did
719
00:34:08.119 --> 00:34:10.800
ten years ago before before I was an expert in this.
720
00:34:11.360 --> 00:34:14.719
But it all comes down to you know, you and
721
00:34:14.760 --> 00:34:17.639
the guy next to you could be doing equally good work.
722
00:34:17.920 --> 00:34:21.559
But if the guy next to you is telling the
723
00:34:21.599 --> 00:34:23.960
world about it, or if someone is there noticing him
724
00:34:23.960 --> 00:34:25.400
that he's the one that's going to get the contracts.
725
00:34:25.400 --> 00:34:26.920
He's the one that's going to get the opportunities. He's
726
00:34:26.960 --> 00:34:29.360
the one. So it's the same like I say with authors,
727
00:34:29.440 --> 00:34:31.119
you know, you write the book and then you think, oh,
728
00:34:31.119 --> 00:34:33.400
the world's going to come and find me. No, writing
729
00:34:33.440 --> 00:34:35.480
the book is half of it. It's like writing the
730
00:34:35.480 --> 00:34:37.519
book and then not doing media or not getting a
731
00:34:37.519 --> 00:34:40.840
publicist or not working pr around the book is literally
732
00:34:40.840 --> 00:34:42.440
like having a baby and then putting it on the
733
00:34:42.480 --> 00:34:44.360
shelf and thinking it's going to grow. But no, one's
734
00:34:44.360 --> 00:34:46.639
just going to die because you didn't feed it.
735
00:34:46.920 --> 00:34:50.559
You know, I've interviewed you know, a couple thousand people
736
00:34:51.519 --> 00:34:54.360
on a radio show in the last three almost four
737
00:34:54.440 --> 00:34:58.960
years now, and my sense is that the secret is
738
00:34:59.000 --> 00:34:59.519
two things.
739
00:35:00.199 --> 00:35:01.599
I'd be interested in your point of view on this.
740
00:35:01.920 --> 00:35:04.079
Number One, it's people that are willing to be a
741
00:35:04.119 --> 00:35:07.000
little bit vulnerable, open up and tell a story about
742
00:35:07.039 --> 00:35:11.199
their own personal self, their own personal experience. And for
743
00:35:11.239 --> 00:35:13.239
an example, you know, your whole story about Malta is
744
00:35:13.320 --> 00:35:15.880
kind of is it's interesting. It grabs people, I think,
745
00:35:16.320 --> 00:35:20.639
but telling a personal story often vulnerable, often you know
746
00:35:20.760 --> 00:35:24.800
something that that that was a defining moment in someone's life.
747
00:35:25.000 --> 00:35:27.400
And then the second thing is having a message, having
748
00:35:27.519 --> 00:35:30.880
something relevant to say that that it's not just it's
749
00:35:30.960 --> 00:35:33.840
just not promotion, it's it's something that you've got to say.
750
00:35:33.880 --> 00:35:36.079
You know, you're coming about losing weight, or you're coming
751
00:35:36.079 --> 00:35:38.719
about you know, fighting with a union or you know,
752
00:35:38.880 --> 00:35:44.239
they like the message has got to be somehow important
753
00:35:44.280 --> 00:35:44.920
to society.
754
00:35:45.000 --> 00:35:46.360
Important, But there's.
755
00:35:46.159 --> 00:35:48.599
Always more, like you know, and this is what the thing.
756
00:35:48.840 --> 00:35:51.239
People came to me, Hey, I've gotta I want to
757
00:35:51.280 --> 00:35:55.119
sell widgets. Well, you know what, PR isn't about selling widgets.
758
00:35:55.119 --> 00:35:57.920
PR is always about people. So you might be wanting
759
00:35:57.960 --> 00:36:00.000
to sell your widget or your book or your fee.
760
00:36:00.760 --> 00:36:04.360
I'm selling you know you right, which means there has
761
00:36:04.440 --> 00:36:06.119
to be more. Like we always say that like everything
762
00:36:06.159 --> 00:36:08.559
starts with a founder. That's what you're talking about. That
763
00:36:08.760 --> 00:36:11.760
human story, the why why did you make with? Why
764
00:36:11.760 --> 00:36:12.000
are they?
765
00:36:12.119 --> 00:36:12.199
Like?
766
00:36:12.239 --> 00:36:13.840
Why are the thing? You know what I mean? So
767
00:36:14.199 --> 00:36:18.760
that it's all about storytelling, like like old school storytelling,
768
00:36:18.760 --> 00:36:21.679
which is about human beings, doesn't matter what So like
769
00:36:21.920 --> 00:36:24.280
the client will often think, oh, I'm hiring published to
770
00:36:24.320 --> 00:36:26.280
sell this, but no, it's not about that. It's about
771
00:36:26.280 --> 00:36:28.760
you and it's about connecting with people. And then once
772
00:36:28.760 --> 00:36:31.519
you're able to connect with people with your story, with
773
00:36:31.559 --> 00:36:34.239
who you are with whatever, then you know they may
774
00:36:34.280 --> 00:36:35.519
want to work with you. They may want to, but
775
00:36:35.559 --> 00:36:37.840
it's all it's organic, it's not you know. And like
776
00:36:37.920 --> 00:36:40.360
I because I'm so good at what I do. And
777
00:36:40.400 --> 00:36:42.119
I'm not saying that in a facetious way, but I
778
00:36:42.159 --> 00:36:44.800
really am. I don't. I cannot take on anything that
779
00:36:44.800 --> 00:36:47.400
I don't like, truly believe in. So like I absolutely
780
00:36:47.920 --> 00:36:51.760
either really like the person you know, or like really
781
00:36:51.800 --> 00:36:53.639
resonate with what they're doing, or really love the book
782
00:36:53.800 --> 00:36:56.480
because I have to, Like I can't. I mean, I
783
00:36:56.519 --> 00:36:59.039
could sell whatever. Sure here the guy who invented this
784
00:36:59.119 --> 00:37:00.519
is going to come on talking. I mean, I could
785
00:37:00.519 --> 00:37:03.440
sell it. But if I'm passionate about it, you're going
786
00:37:03.519 --> 00:37:05.599
to feel that passion. You as the media, you as
787
00:37:05.599 --> 00:37:07.920
the waver. There's a real thing there, you know what
788
00:37:08.000 --> 00:37:10.159
I mean. Like I'm like, I'm like, Brian, hey, could
789
00:37:10.199 --> 00:37:12.400
you interview my client? This is a good if you
790
00:37:12.400 --> 00:37:15.360
would interview my client, you know what I mean. It's like, no, no, no,
791
00:37:15.360 --> 00:37:17.199
this is a great story, Brian. This is really for
792
00:37:17.280 --> 00:37:19.360
your audience that I think, and that's what you would
793
00:37:19.360 --> 00:37:22.079
be responding to because you're going to feel that excitement,
794
00:37:22.119 --> 00:37:23.320
you know, what I mean, so.
795
00:37:23.079 --> 00:37:26.519
So excitement, enthusiasm or critical as well, no question, I
796
00:37:26.519 --> 00:37:28.599
think so yeah, so how do.
797
00:37:28.519 --> 00:37:29.559
You get started.
798
00:37:30.800 --> 00:37:31.480
In doing this?
799
00:37:31.840 --> 00:37:32.719
Yeah? How do you?
800
00:37:32.800 --> 00:37:34.360
How do you if you want to build a brand
801
00:37:34.360 --> 00:37:36.719
for yourself online? What's the first stiph.
802
00:37:38.960 --> 00:37:41.119
Start? Well? Number one, start thinking of yourself as a
803
00:37:41.119 --> 00:37:43.199
thought leaders. Start thinking about when I hate that ex question,
804
00:37:43.280 --> 00:37:44.960
but start thinking about what not Like you said, what
805
00:37:45.039 --> 00:37:47.599
knowledge do you have that you could share? And some
806
00:37:47.599 --> 00:37:48.880
of the people don't think about it. So what I
807
00:37:48.880 --> 00:37:51.119
say to my client's quite often is like, if there's
808
00:37:51.159 --> 00:37:53.480
something I mean, it doesn't matter what you do, like say,
809
00:37:53.559 --> 00:37:56.519
you know, you could be a builder, you could be
810
00:37:56.559 --> 00:37:58.679
a doctor, you could be But if there's something that
811
00:37:58.719 --> 00:38:00.440
you would see on the news or something you see
812
00:38:00.440 --> 00:38:02.320
in life, and you would turn around to your friends
813
00:38:02.320 --> 00:38:04.639
and say, hey, you know, based on your expertise, I
814
00:38:04.639 --> 00:38:08.360
thought that you have right, that could be the beginning
815
00:38:08.400 --> 00:38:10.360
of a media message because you don't know, like that's
816
00:38:10.400 --> 00:38:12.920
why you see things like you know, expert says. Like
817
00:38:12.960 --> 00:38:15.199
for example, for if you're a doctor and you're or
818
00:38:15.280 --> 00:38:17.960
like a real estate agent and you're seeing that more
819
00:38:18.000 --> 00:38:21.199
people these days. This is to take a COVID example,
820
00:38:21.199 --> 00:38:24.280
are looking for places that have home offices, for example.
821
00:38:24.480 --> 00:38:26.760
So the real estate agent who's thought about making that
822
00:38:26.800 --> 00:38:29.679
a story by reaching out to all the local media saying, hey,
823
00:38:29.719 --> 00:38:33.880
by the way, I'm noticing more people are asking for
824
00:38:33.960 --> 00:38:37.239
things that have home offices right now, is like ten
825
00:38:37.320 --> 00:38:39.599
times ahead. The real estate agent who didn't think about
826
00:38:39.639 --> 00:38:42.639
me reaching out to media with that same observation, because
827
00:38:42.679 --> 00:38:44.800
now he's the story and he's the expert. He's talking
828
00:38:44.840 --> 00:38:48.360
about a thing that's of value. And so basically, think
829
00:38:48.920 --> 00:38:51.679
most the easiest way to put it is most entrepreneurs
830
00:38:51.960 --> 00:38:55.320
are used to thinking about advertising. Stop thinking that way.
831
00:38:55.519 --> 00:38:58.199
It's not about you, and it's not about advertising. It's
832
00:38:58.280 --> 00:39:03.639
about you offering information. You being a source and offering
833
00:39:03.719 --> 00:39:06.400
something to the media or to your audience that they
834
00:39:06.440 --> 00:39:08.440
don't have. So a bit of knowledge to offer you
835
00:39:08.440 --> 00:39:09.760
know something they don't know.
836
00:39:10.079 --> 00:39:12.519
And if you think about what do give something to
837
00:39:12.639 --> 00:39:14.519
value exactly what.
838
00:39:14.440 --> 00:39:16.119
Do I know that people you know, and what do
839
00:39:16.159 --> 00:39:18.599
I know that Brian Fromby's audience might be interested in,
840
00:39:18.880 --> 00:39:20.800
Then I'm offering to you, Hey, this is a piece
841
00:39:20.800 --> 00:39:22.559
of your It's not like, hey, Brian, I want to
842
00:39:22.599 --> 00:39:25.079
be on here talking about pr company like I always say,
843
00:39:25.440 --> 00:39:27.639
people are not of these companies. Media is not in
844
00:39:27.679 --> 00:39:30.719
the business of giving you free advertising. Every entrepreneur wants it,
845
00:39:30.760 --> 00:39:33.639
but that's not what they're there for. They're there to feed,
846
00:39:33.719 --> 00:39:36.800
to serve their audience, to give good information to their audience.
847
00:39:36.960 --> 00:39:39.679
So if you can be an asset to them by
848
00:39:40.039 --> 00:39:42.199
giving them some information they might want to give their audience,
849
00:39:42.199 --> 00:39:44.559
and then ultimately they decide if they want to give
850
00:39:44.599 --> 00:39:46.880
that to their audience today or not at all, or whatever.
851
00:39:47.000 --> 00:39:49.639
You know, but that's what you're thinking of yourself as
852
00:39:49.639 --> 00:39:51.400
a source. Get it out of your mind that you
853
00:39:51.440 --> 00:39:54.159
want free advertising, and get it into your head that
854
00:39:54.239 --> 00:39:58.920
you are providing information about your industry and when you
855
00:39:59.039 --> 00:40:00.760
or about whatever it is you're talking about, and you
856
00:40:00.800 --> 00:40:02.719
will benefit from that. Your name will be in there,
857
00:40:02.760 --> 00:40:04.840
your name will be in the But it's not about you.
858
00:40:04.920 --> 00:40:09.599
It's about the information. It's about the you know, great.
859
00:40:09.440 --> 00:40:11.400
Advice, Thank you, Tracy, appreciate it.
860
00:40:12.079 --> 00:40:13.159
So what's for dinner tonight?
861
00:40:17.000 --> 00:40:18.920
I don't know, I'm so bad with that. We don't
862
00:40:18.920 --> 00:40:20.800
have uber eats here, but we have the Bolt and
863
00:40:20.840 --> 00:40:24.519
we have the Wolt. Really really bad and looking at
864
00:40:24.519 --> 00:40:27.599
that that stuff and to be like, let's go I'm
865
00:40:27.599 --> 00:40:30.400
really loving Turkish food here, by the way, you know,
866
00:40:30.800 --> 00:40:32.199
I love it. They have a lot at home. We
867
00:40:32.239 --> 00:40:35.320
have mostly like at home, most of our Middle Eastern food,
868
00:40:35.320 --> 00:40:37.199
because I asked, I love Middle Eastern food. So I'm
869
00:40:37.199 --> 00:40:39.360
always like, is this like Lebanese? You know what I mean?
870
00:40:39.599 --> 00:40:42.239
And I find in Canada mostly is Lebanese, like when
871
00:40:42.239 --> 00:40:44.840
you go and get falafo, and nine times out of
872
00:40:44.840 --> 00:40:47.719
ten when I asked, it's going to be Lebanese, and
873
00:40:47.840 --> 00:40:51.239
here when I ask it's Turkish, very similar falafel storm,
874
00:40:51.480 --> 00:40:53.880
you know, a couple of things, but there's some things
875
00:40:53.880 --> 00:40:57.280
that are like really different. And yeah, so I'm eating
876
00:40:57.280 --> 00:41:00.519
a ton of Turkish food as well as Smaltie. I
877
00:41:00.559 --> 00:41:03.239
shouldn't say Maltese. I have not tried octopus. I have
878
00:41:03.280 --> 00:41:04.519
not tried rabbit yet.
879
00:41:06.079 --> 00:41:08.440
But lots of what I would have described as Italian,
880
00:41:08.480 --> 00:41:11.719
so I presume that's sicily Cilanne food.
881
00:41:11.880 --> 00:41:14.920
Yeah, yeah, there's lots of Italian and also pistisi, which
882
00:41:14.960 --> 00:41:19.559
is like these little kind of Arab pastries, but they're
883
00:41:19.559 --> 00:41:23.320
filled with like European they're filled with ricotta cheese or
884
00:41:23.360 --> 00:41:27.079
which is like like silly or it's stilled. Here's the
885
00:41:27.119 --> 00:41:31.320
British influence, or they filled them with crushed peas, because
886
00:41:31.320 --> 00:41:33.599
it's a lot of British because they were again, they
887
00:41:33.599 --> 00:41:36.079
were a British colony for a long time. So that's
888
00:41:36.079 --> 00:41:39.840
why the second language is English, but I'm learning Maltese.
889
00:41:40.320 --> 00:41:42.039
Racy Lamuri, thank you so much for joining us.
890
00:41:42.039 --> 00:41:45.119
I really appreciate the update on your life and Malta
891
00:41:45.159 --> 00:41:48.000
and your story about public relations. And good luck with
892
00:41:48.039 --> 00:41:51.360
your next horror film. My god, that's the genre to
893
00:41:51.400 --> 00:41:52.320
be involved in.
894
00:41:52.760 --> 00:41:54.920
Right you can not see hofna, which is how we
895
00:41:54.960 --> 00:41:57.559
say thank you very much for Maltese and invite me
896
00:41:57.559 --> 00:42:00.679
to a con. But if you just have you planned
897
00:42:00.760 --> 00:42:02.920
to be in Ken like you know, during the festival,
898
00:42:02.920 --> 00:42:04.760
and then usually you want to book that like a
899
00:42:04.840 --> 00:42:07.320
long time in advance because prices are like five times
900
00:42:07.360 --> 00:42:10.119
higher than a normal you know, normal time. But if
901
00:42:10.119 --> 00:42:12.239
you just like go what those are going on? It's
902
00:42:12.280 --> 00:42:14.840
all about the meat and Greek. Literally half the shit
903
00:42:14.920 --> 00:42:16.639
happens to the lobby of the Carlton.
904
00:42:18.320 --> 00:42:20.960
That's Tracy Lamouri tonight, thank you so much.
905
00:42:21.039 --> 00:42:23.440
We're going to take a break for some final messages
906
00:42:23.480 --> 00:42:25.840
and come back with including comments in just a minute.
907
00:42:26.039 --> 00:42:26.800
Stay with us.
908
00:42:31.400 --> 00:42:34.760
Stream us live at SAGA nine sixty am dot.
909
00:42:34.599 --> 00:42:34.880
C A.
910
00:42:45.639 --> 00:42:47.679
Welcome back everyone to the Bran Cromby Radio Hour on
911
00:42:47.760 --> 00:42:50.719
Saga Night and sixties. Excuse me, I just wanted to
912
00:42:50.719 --> 00:42:53.559
finish by saying a few words about I think the
913
00:42:53.599 --> 00:42:56.079
importance of recognition.
914
00:42:56.400 --> 00:42:59.039
And of the arts in a community. I really do
915
00:42:59.079 --> 00:43:02.639
think that the arts is the heartbeat of a community.
916
00:43:03.079 --> 00:43:07.719
And I think that Ron Duquet, Legends Row, the Mississaga
917
00:43:07.760 --> 00:43:11.519
Arights Council and several of the other organizations that are
918
00:43:11.559 --> 00:43:17.199
either oriented to putting on festivals or or some of
919
00:43:17.199 --> 00:43:20.559
the you know, the the incredible other music that goes
920
00:43:20.599 --> 00:43:25.039
on excuse me in the city of Mississauga really do
921
00:43:25.119 --> 00:43:29.480
a special thing for our community. Not enough people go
922
00:43:29.519 --> 00:43:33.440
out and experience it. You know, our Mississauga Symphony is excellent.
923
00:43:34.559 --> 00:43:37.760
We've got incredible pops. Some of the dance groups are spectacular.
924
00:43:37.800 --> 00:43:41.880
The festivals that take place at Celebration Square really are
925
00:43:41.960 --> 00:43:47.159
quite quite, quite great and often from a different ethnic group,
926
00:43:47.199 --> 00:43:50.639
and so therefore give you an opportunity to be exposed
927
00:43:50.679 --> 00:43:55.400
to and enjoy dance, music, et cetera from a different culture.
928
00:43:57.440 --> 00:44:00.320
I think celebration is important. I think that we've got
929
00:44:00.400 --> 00:44:06.039
to celebrate together, and when we celebrate together, we say
930
00:44:06.079 --> 00:44:08.679
something about you know, who we are, what we are
931
00:44:08.719 --> 00:44:13.199
as a community. We end up appreciating each other and
932
00:44:13.239 --> 00:44:18.599
appreciating each other's cultures and contributions to our community. And
933
00:44:18.639 --> 00:44:20.800
I think it's important that a community get together and celebrate,
934
00:44:20.880 --> 00:44:22.960
just like it's important that a family gets together for
935
00:44:23.039 --> 00:44:25.960
important occasions and celebrates. And I think when we don't
936
00:44:26.000 --> 00:44:31.920
do that enough, we end up harming the community that
937
00:44:31.920 --> 00:44:35.519
we could create. I interviewed when I was president of
938
00:44:35.519 --> 00:44:41.719
mississaug Arts Council some interesting people that were child psychologists
939
00:44:41.800 --> 00:44:46.039
in both Canada and in the UK in regards to
940
00:44:46.599 --> 00:44:48.960
the role that the arts plays, and one of the
941
00:44:49.039 --> 00:44:52.840
child psychologists I interviewed from the UK said.
942
00:44:52.679 --> 00:44:53.559
A really interesting thing.
943
00:44:54.559 --> 00:44:58.320
They said that arts, particularly music in this case, speaks
944
00:44:58.320 --> 00:45:03.639
for someone when words fail them. And I've heard that from,
945
00:45:04.000 --> 00:45:05.559
you know, people that are into the.
946
00:45:05.559 --> 00:45:06.599
Visual arts as well.
947
00:45:08.039 --> 00:45:11.000
My mom used to tell me that, you know, to
948
00:45:11.079 --> 00:45:13.239
really experience music, you've.
949
00:45:13.000 --> 00:45:13.440
Got to.
950
00:45:15.559 --> 00:45:17.480
Experience it in a couple of different ways, you know,
951
00:45:17.559 --> 00:45:21.880
one participating by watching it, another by closing your eyes
952
00:45:22.280 --> 00:45:25.239
and listening, lying down on the floor and just listening
953
00:45:25.239 --> 00:45:28.519
to it. She also my mother was a docent on
954
00:45:28.639 --> 00:45:30.719
the National Gallery of Art in their Gallery of Ontario
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at different times. She was an art history major, and
956
00:45:34.840 --> 00:45:37.639
and she would also say that same thing about paintings,
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00:45:37.679 --> 00:45:40.320
which she, you know, was part of what she did
958
00:45:40.360 --> 00:45:43.440
all the time, go and tour people through galleries, and
959
00:45:43.480 --> 00:45:46.639
she did these sessions where she would take art into
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00:45:46.639 --> 00:45:48.719
schools and she would say, you got to look at
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00:45:48.719 --> 00:45:50.719
it from close up, you got to look at it
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00:45:50.719 --> 00:45:55.119
from far away. You got to look sort of as
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00:45:55.159 --> 00:45:59.159
your eyes sort of follow it across. Look for colors,
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00:45:59.199 --> 00:46:03.239
look for textures, look for movement, even though it's you know,
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00:46:03.280 --> 00:46:07.199
a two dimensional still picture. And that's how you experience
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00:46:07.400 --> 00:46:15.920
and assess and enjoy paintings. All right, I've been forced
967
00:46:15.960 --> 00:46:20.400
to listen to some of this Taylor Swift Churchard Poet
968
00:46:20.440 --> 00:46:25.880
Society album of Late and the lyrics. You know, she's
969
00:46:25.880 --> 00:46:28.559
got some criticism of people that don't appreciate music, I guess,
970
00:46:28.840 --> 00:46:30.840
even though it seems like the vast majority of the
971
00:46:30.840 --> 00:46:34.679
earth do. But the lyrics, the songwriting really is incredible.
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00:46:35.199 --> 00:46:39.960
She really truly is a poet. And the lyrics tell
973
00:46:39.960 --> 00:46:43.880
a story, and so much of our music doesn't tell
974
00:46:43.880 --> 00:46:48.639
a story. And that comes back to that movie a
975
00:46:48.679 --> 00:46:52.039
couple of years ago with Bradley Cooper and Lady Gaga,
976
00:46:53.320 --> 00:46:57.480
where the line from the old rocker was that you
977
00:46:57.559 --> 00:47:02.360
got to have a message to have art music that
978
00:47:02.440 --> 00:47:06.159
resonates with people. And I think that's part of what
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00:47:06.360 --> 00:47:09.199
Ron Duquette is doing by celebrating these people. Those are
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00:47:09.199 --> 00:47:12.559
people that in their art had a message. The mister
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00:47:12.719 --> 00:47:16.960
Arts Council is trying to promote people that have a message,
982
00:47:17.719 --> 00:47:20.400
and I think that there's a real secret in that.
983
00:47:20.480 --> 00:47:23.239
And so I just wanted to end today by thanking
984
00:47:23.280 --> 00:47:28.360
wrong Duquette. The Mississi Arts Council legends row for celebrating
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00:47:28.840 --> 00:47:33.199
our local heroes, our local musicians, our local artists, sports
986
00:47:33.239 --> 00:47:37.119
people and journalists that have gone afar and been a
987
00:47:37.159 --> 00:47:39.679
success and still remember their time in Mississauga and of
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00:47:39.760 --> 00:47:43.000
coming back to be recognized. The fact that they're putting
989
00:47:43.079 --> 00:47:46.079
on this celebration for the community that I think brings
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00:47:46.119 --> 00:47:50.039
us all together to recognize people and exhibit it for
991
00:47:50.199 --> 00:47:55.119
posterity in the future, but also this encouragement of people
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00:47:55.800 --> 00:48:00.239
to be artistic and to have a message. That's my
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00:48:00.280 --> 00:48:03.320
show for tonight. Everybody, thank you for joining. I remind
994
00:48:03.360 --> 00:48:05.559
you I'm on every Monday through Friday at six o'clock
995
00:48:05.559 --> 00:48:08.679
on nine sixty am. You can stream online at TRIPLEWSAGA
996
00:48:08.760 --> 00:48:11.599
nine sixty am dot CA on my podcast and videos
997
00:48:11.639 --> 00:48:14.199
go up on my website Briancrombie dot com and social
998
00:48:14.239 --> 00:48:18.440
media on YouTube, on podcast servers as soon as the
999
00:48:18.599 --> 00:48:22.280
radio show goes to air. Have a great weekend, everyone,
1000
00:48:22.320 --> 00:48:25.000
and maybe go and listen.
1001
00:48:24.719 --> 00:48:27.519
To watch appreciate some local art.
1002
00:48:27.880 --> 00:48:36.119
Good night, everybody, No Radio, no Problem. Streams live on
1003
00:48:36.280 --> 00:48:38.599
SAGA nine sixty am dot cl