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A first-time founder with no food-industry experience or retail contacts, Riya Patel managed to transform a supper club in her own kitchen into one of the UK’s most talked-about paneer brands, All The Aunties - all in just six months. She relied on curiosity, resourcefulness, and relentless conversations to navigate an industry that can feel impossible to break into. Her journey is a masterclass in spotting opportunities, avoiding costly mistakes, and building a brand with heart. In this episode, we go behind the scenes of Riya’s rise. She shares how she found the right people to talk to, how early conversations shaped her strategy, and how a passion project became a nationwide success. Her story shows exactly how the right conversations can save you from costly mistakes and unlock opportunities most founders only dream of.