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How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:
- Why strategic content that sells is not just about adding value, and writing tips and hacks;
- The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
- How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
- #1 thing you need to consider FIRST before coming up with content ideas.
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Make sure you follow me on @anitasiek and the team at @wordfetti
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