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MTV didn’t die — we killed it by scrolling. In this week’s episode of BRANDED Weekly, Ben Kaplan breaks down how nostalgia, dopamine, and brand emotion are reshaping business.
From MTV’s collapse to Build-A-Bear’s 2,000% stock surge, Chili’s viral mozzarella moment, and Michael Jordan’s $70M jet, we explore the one metric that now decides who wins: attention.
The real question? In 2025, how much is your brand’s emotion worth?
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Beer, Rings, and Body Doubles: The Internet’s Attention Economy
Gen Z is putting ice in their beer. Taylor Swift and Travis Kelce’s engagement feels more like a dynasty merger than a romance, with brands racing to crash the party. And online, people are debating whether Trump really met Putin in Al…
In 2025, emotion is the business model.From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.
In this episode of Branded Leaders, host Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore why safe, logical marketing often fails — and why embracing chaos, irrationality, and unconventional thinking can create the biggest wins.
Rory explains why capitalism is less …
In this episode of Branded Leaders, host Ben Kaplan sits down with Brian Irving, Chief Marketing Officer at Lyft, to discuss how Lyft differentiates itself in a rideshare industry that often looks like a race to the bottom.Brian shares how Lyft avoids competing solely on price by leaning into its D…
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Ben Kaplan and TOP Thought Leader است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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