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I introduce you to Sam Linsell, the Cape Town-based chef, food stylist, photographer, recipe developer and author behind Drizzle and Dip.
This is part of my series: ‘Real life Personal Brand Examples’.
Sam started her food blog in 2010, when blogging, online marketing and the idea of becoming a content creator looked very different.
What began as a place to share recipes became an award-winning food platform containing more than 1,000 tested recipes, as well as a business spanning client work, photography, food styling, books and social media.
I invited Sam to share how she moved from a corporate marketing career into food creativity, taught herself new skills and gradually built a reputation around work she genuinely enjoys.
We also talk about what needs to sit underneath influence: knowledge, contribution, consistency and trust. Sam shares why she is becoming more selective about what she publishes, how she thinks about the growing volume of AI-generated content and why showing more of the human behind the work matters.
This is a conversation about bravery, curiosity, practice and creating a working life that may not have existed before you decided to build it.
I hope you enjoy listening!
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Sam Linsell is a trained chef, professional food stylist, photographer, recipe developer and author based in Cape Town.
She founded her blog, Drizzle and Dip, in 2010 and has grown it into an award-winning food platform containing more than 1,000 tested recipes. Her work is followed by home cooks and food lovers and has also led to projects with international brands and publications.
Sam has developed and published three cookbooks and won a Gourmand World Cookbook Award. She’s been recognised in the Galliova Awards as Digital Food Influencer of the Year in 2021, 2023, 2024 and 2025, and shared the 2026 award for Food Content Creator of the Year.
Her work brings together the things she enjoys most: good food, developing new dishes, photography, travelling and meeting chefs. Follow her, as 'Drizzle and Dip' here:
Website | Youtube | Instagram | TikTok | Facebook | Pinterest
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them, and powerful for others.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs her strategic consultant-led agency Harbour 32, with her talented friend Imogen Jones, where they focus on personal brand strategy and podcast shows for subject matter experts.
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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube.
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