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After more than 36 hours of one-to-one conversations with a wide variety of subject matter experts, I wanted to test something.
What actually makes someone a remarkable, go-to subject matter expert?
After having these intentional conversations, I pulled together eight non-negotiable principles that I believe the best go-to experts embody.
I believe that having information is one thing. However, having deep knowledge, knowing how to apply it, understanding context, continuing to learn and taking responsibility for the impact of your advice is something else entirely.
And in a world where we have access to more information than ever, and can create convincing content with AI in seconds - I think this distinction matters.
If you see yourself as a subject matter expert, I invite you to listen and see how many of these eight principles you recognise in yourself.
Contact me on shelley@harbour32.co.uk if you’d like to talk about working on your personal brand strategy.
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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work.
She co-runs a strategic consultant-led agency, Harbour 32, with her talented friend Imogen Jones where they focus on personal brand strategy and podcast shows for subject matter experts.
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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).
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