WEBVTT
00:00:01.040 --> 00:00:01.760
What's up, everybody?
00:00:01.840 --> 00:00:03.759
Welcome to the Go Happy Beauty Podcast.
00:00:03.919 --> 00:00:07.280
On today's episode, we have Anna Hollowell from Slay the Spray.
00:00:07.519 --> 00:00:16.559
We're going to talk a lot about the Slay the Spray conference that's coming up in about a month in beautiful Del Mar, California, which is right outside of San Diego, February 16th through the 18th.
00:00:16.719 --> 00:00:21.280
I was fortunate enough to be able to speak of this event two years in a row, once in Florida, once in LA.
00:00:21.440 --> 00:00:25.440
It's a great event, wonderful event put on by Kelly Callahan and her team at Slay the Spray.
00:00:25.760 --> 00:00:27.760
For those of you that have never heard of it, make sure you check it out.
00:00:27.839 --> 00:00:29.760
Slaythespray.com is a website.
00:00:29.839 --> 00:00:32.000
I also have a link to Anna's calendar down below.
00:00:32.079 --> 00:00:35.200
If you have specific questions for yourself, she'll make sure to answer those.
00:00:35.280 --> 00:00:37.520
We do answer a lot of those probably in the interview here.
00:00:37.759 --> 00:00:40.640
The whole point of this interview is to introduce you to the Slay the Spray conference.
00:00:40.960 --> 00:00:42.320
I show you the opportunity that's there.
00:00:42.399 --> 00:00:46.079
For those that haven't been or haven't even heard of it, please check it out.
00:00:46.159 --> 00:00:46.880
It's worth your time.
00:00:51.119 --> 00:00:58.399
But from the connections you make, the information you're going to learn, you're going to learn from people from all over the world, all over the map, as far as their experience and things like that.
00:00:58.479 --> 00:01:02.079
You're going to learn different business tactics, you know, spray tan specific things.
00:01:02.159 --> 00:01:04.400
You're going to learn about products and everything in between.
00:01:04.480 --> 00:01:05.519
It's a wonderful event.
00:01:05.840 --> 00:01:11.040
But for me, conferences are always great because you really get to connect with people and it takes your relationships to another level.
00:01:11.200 --> 00:01:14.560
Even if you haven't met anybody, maybe you're new, maybe you're an introvert like myself.
00:01:15.439 --> 00:01:17.680
It's really good to connect with other like-minded individuals.
00:01:17.840 --> 00:01:29.760
And this year, Anna was sharing that they're going to have these cool breakout events where you're going to be placed in groups that are people that are in a similar situation to you, whether that's how long you've been in business or the type of business you're in, or whatever it may be, right?
00:01:29.920 --> 00:01:37.920
So you're going to get to be able to be in the same groups with like-minded individuals that are probably having some of the same questions or maybe challenges that you're having.
00:01:38.000 --> 00:01:39.439
So you guys get to work through those together.
00:01:39.519 --> 00:01:41.680
So this is a really cool opportunity for you.
00:01:42.480 --> 00:01:43.439
Again, these events are awesome.
00:01:43.599 --> 00:01:45.200
Kelly and her team put on great events.
00:01:45.280 --> 00:01:45.599
They're fun.
00:01:45.680 --> 00:01:46.400
They're engaging.
00:01:46.719 --> 00:01:49.439
And you ultimately really you come away from it pumped up, right?
00:01:49.599 --> 00:01:52.480
I always do as a provider for services for some of these people.
00:01:52.560 --> 00:01:53.599
Some of our clients are there.
00:01:53.920 --> 00:01:56.719
We just come up more, we come out, I come out of it more pumped up.
00:01:56.799 --> 00:01:58.560
We're excited to get back to work afterwards.
00:01:58.640 --> 00:01:59.680
So make sure you check it out again.
00:01:59.920 --> 00:02:01.040
Slaythespray.com.
00:02:01.120 --> 00:02:04.239
Make sure to use our code STS for Slay the Spray Happy TANS again.
00:02:04.319 --> 00:02:06.159
STS Happy TANS a checkout.
00:02:06.480 --> 00:02:08.639
Make sure you do that and check it out at Slaythespray.com.
00:02:08.719 --> 00:02:12.240
We also have a link down to uh Anna's calendar if you want to get on a call with her.
00:02:12.319 --> 00:02:15.199
If you have specific questions for her about it, make sure you check it out.
00:02:15.280 --> 00:02:16.719
Thanks so much for tuning in on the episode.
00:02:16.800 --> 00:02:20.319
Thank you so much, Anna and Kelly and her team for the Slay the Spray and putting all this on.
00:02:20.400 --> 00:02:22.719
We know it's a lot of work and it's a lot of good for the industry.
00:02:22.800 --> 00:02:24.000
So thank you so much for all you do.
00:02:24.080 --> 00:02:25.520
I hope you all have a wonderful day.
00:02:25.759 --> 00:02:26.240
Take care.
00:02:27.840 --> 00:02:32.879
Today's episode of the Go Happy Beauty Podcast is sponsored by the Go Happy Beauty Website Builder.
00:02:33.280 --> 00:02:37.280
The first and only website builder created specifically for the beauty industry.
00:02:38.000 --> 00:02:46.000
Not only do our websites look beautiful, they help you get found online using our top-of-the-line SEO tactics, which help new clients find you.
00:02:46.080 --> 00:02:46.560
And that's important.
00:02:46.800 --> 00:02:48.719
Honestly, I think it's more important than looking good online.
00:02:48.800 --> 00:02:55.199
But we want to make sure that our clients are not only looking good online, but also being found online, getting new clients in the door every single day.
00:02:55.280 --> 00:02:57.759
That's the goal of our websites here at Go Happy Beauty.
00:02:58.000 --> 00:03:02.319
Our websites and our clients constantly rank near the top of search engines for services that they offer.
00:03:02.479 --> 00:03:09.520
Whether it's spray tanning, teeth, whitening, lashes, waxing, or anything in between, we're here to help beauty entrepreneurs get found online.
00:03:09.680 --> 00:03:16.479
With our White Glove, a concierge service, we completely build out the website for you with as little work as possible from you.
00:03:16.719 --> 00:03:26.400
You submit some information, our team gets some feedback and then gets off to the races to get the website online as quickly as possible because we want to get you online and get you ranking as quickly as we can.
00:03:26.560 --> 00:03:31.759
And we'll have it up and running within one or two business weeks, depending on how quickly we can get the information from you.
00:03:31.919 --> 00:03:38.479
But again, the whole point is to free up your time and allow you to do the thing that you truly enjoy doing and serving your clients.
00:03:38.719 --> 00:03:39.280
We're here for you.
00:03:39.360 --> 00:03:42.000
Come check us out at gohappybeauty.com.
00:03:42.159 --> 00:03:47.520
We have a variety of add-ons, including an e-commerce add-on and an LMS learning management system.
00:03:47.759 --> 00:03:48.960
We're gonna sell courses online.
00:03:49.039 --> 00:03:51.360
So come check us out at gohappybeauty.com.
00:03:51.520 --> 00:03:54.240
If you have any questions, we're always here and more than happy to help.
00:03:54.479 --> 00:03:57.360
You can reach us directly at hello at gohappybeauty.com.
00:03:57.520 --> 00:03:58.639
Thank you so much for tuning in.
00:03:58.719 --> 00:04:01.520
I hope you enjoy this episode and have a wonderful day.
00:04:08.240 --> 00:04:09.919
Anna Holloway, how are you doing?
00:04:10.000 --> 00:04:11.199
Welcome to the podcast.
00:04:11.520 --> 00:04:12.159
I'm good.
00:04:12.240 --> 00:04:13.280
How are you doing, Grant?
00:04:13.360 --> 00:04:14.000
Thanks for having me.
00:04:14.319 --> 00:04:15.199
Yeah, I'm doing awesome.
00:04:15.360 --> 00:04:16.160
It's good to see you again.
00:04:16.240 --> 00:04:21.839
We've obviously seen each other in person a couple times and also recorded a podcast, so it's good to reconnect.
00:04:22.160 --> 00:04:23.839
Yeah, it's been a while though.
00:04:23.920 --> 00:04:28.000
I think that podcast was before 2022's event.
00:04:28.319 --> 00:04:29.920
Was it really that long ago?
00:04:30.160 --> 00:04:31.279
I think it's been that long.
00:04:31.600 --> 00:04:32.000
Wow.
00:04:32.160 --> 00:04:33.279
I should have looked before.
00:04:33.439 --> 00:04:33.600
Wow.
00:04:33.759 --> 00:04:36.319
It's been quite that was my first podcast ever.
00:04:36.480 --> 00:04:39.600
Now I'm co-hosting another one.
00:04:40.480 --> 00:04:42.720
Look how much changes in just a couple years.
00:04:43.120 --> 00:04:46.319
Oh, what a fun little reunion.
00:04:46.639 --> 00:04:47.519
Yeah, absolutely.
00:04:47.680 --> 00:04:48.079
Absolutely.
00:04:48.160 --> 00:04:50.160
Well, you know, we I I'd love to chat today.
00:04:50.240 --> 00:04:52.399
We won't talk a lot about uh Slay the Spray here.
00:04:52.480 --> 00:04:58.000
It's coming up in just over a month from the time recording this, probably about a month from when this podcast will come out.
00:04:58.079 --> 00:05:03.120
So February 16th to the 18th in sunny, wonderful San Diego, Southern California.
00:05:03.199 --> 00:05:07.759
There, you can't beat the venue location, and uh it's a great place to be.
00:05:07.839 --> 00:05:16.560
So I'd love to to to chat about it, you know, whatever kind of information we can help people learn about it, people that haven't gone to it, I think have a lot of questions.
00:05:16.639 --> 00:05:18.319
I'm sure you see a lot of them as well.
00:05:18.480 --> 00:05:32.720
So give us kind of the lowdown, like what is what what is to be expected for this, you know, who's it for, any information you want to share, and then we can totally talk about some of the the points and obviously experience since I've been to a couple of the events uh as well.
00:05:33.279 --> 00:05:34.000
Yeah, yeah.
00:05:34.079 --> 00:05:35.360
We're looking forward to it.
00:05:35.519 --> 00:05:45.680
I'm personally really excited for this one being back in Slate in San Diego, because that's actually where I started my spray tanning career, believe it or not, right in Del Mar, actually.
00:05:45.839 --> 00:05:48.160
So we're gonna be at the Hilton Del Mar.
00:05:48.319 --> 00:05:55.120
So I think it's gonna be like pretty much walking distance from the first tanning salon I ever worked at, which is like crazy.
00:05:55.360 --> 00:06:00.240
Um, so a little fun fact there, but just uh really excited for this year's event.
00:06:00.480 --> 00:06:06.000
So um I've been helping Kelly Callahan host Slay the Spray for a few years now.
00:06:06.160 --> 00:06:13.759
Um, and it's been so much fun being behind the scenes and getting to meet all of these, you know, spray tan artists at different levels of their businesses.
00:06:13.839 --> 00:06:26.000
And so what we do with our Slay the Spray event, if you have never heard of it, have never been, um, it is a two to three day event, um, kind of depending on the main event, the ticket tiers, which we can get into all of that.
00:06:26.160 --> 00:06:31.279
But um, it's basically a two to three day business conference for spray chain artists.
00:06:31.360 --> 00:06:34.800
But don't roll your eyes when I say conference, because it's not a porn conference.
00:06:34.879 --> 00:06:36.800
We do a lot, we have lots of fun.
00:06:36.959 --> 00:06:39.279
Um, definitely not stuffy or corporate.
00:06:39.360 --> 00:06:41.519
If you know Kelly and I, you know that to be true.
00:06:41.680 --> 00:06:59.519
But um yeah, so we have a um a whole wide range of spray tan artists, of skill levels, um, solo artists, brick and mortars, um spray tan artists that have teams, and um even like franchise owners come.
00:06:59.680 --> 00:07:01.360
So a huge variety.
00:07:01.519 --> 00:07:10.720
We have a lot of brand owners come as well, either as sponsors, speakers, or just representing their brand and making connections in the industry.
00:07:11.199 --> 00:07:27.519
So it's um, like I said, a two to three day business conference for spray can artists of all levels um where we can come and make genuine connections, and then of course improve our craft through business, mindset, marketing, and technical trainings.
00:07:27.759 --> 00:07:28.079
Yeah.
00:07:28.240 --> 00:07:30.720
Yeah, this like you said, is is conference.
00:07:30.800 --> 00:07:38.800
Yeah, don't let that uh kind of steer you in the wrong direction because there are some conferences I've been to in the past that uh they're not the fun the little boring.
00:07:38.959 --> 00:07:39.680
Yeah, a little boring.
00:07:39.920 --> 00:07:41.040
These these are not well.
00:07:41.120 --> 00:07:44.480
Obviously, you guys put on a wonderful conference, it's always fun.
00:07:44.639 --> 00:07:48.399
The atmosphere is great, uh, and then the content obviously is exceptional.
00:07:48.480 --> 00:07:58.720
The speakers, you have a like you said, there's a wide range of speakers and attendees, whether a mobile business that's a solo owner or somebody with physical multiple locations, employees.
00:07:58.879 --> 00:08:00.480
Uh, there's just a ton to it.
00:08:00.639 --> 00:08:11.120
But I think you know, the the benefit you get from being there, from learning from people, connecting, obviously, I think is second to none in in any kind in any in-person event, right?
00:08:11.199 --> 00:08:13.040
So that is probably one of the biggest things.
00:08:13.120 --> 00:08:15.600
And I think you probably hear that a lot from people that have gone.
00:08:15.680 --> 00:08:23.360
And I know from going twice that I see some of the same people over again because they want to experience that again, see their friends, all these kind of things as well.
00:08:23.600 --> 00:08:24.240
Yeah.
00:08:24.480 --> 00:08:24.720
Yeah.
00:08:24.959 --> 00:08:29.680
Yeah, we actually have a ton of new people this year, which is really exciting.
00:08:29.759 --> 00:08:33.679
But in the past, we kind of, you know, start to see a lot of the same names and faces.
00:08:33.759 --> 00:08:38.159
And I think that's just also a testament to the fact that like this event is great.
00:08:38.320 --> 00:08:40.480
People want to keep coming back year after year.
00:08:40.639 --> 00:08:44.720
They have FOMO if they don't come or if we don't host it like last year.
00:08:44.960 --> 00:08:57.679
Um, and so, you know, it's really been such a joy this year to see all of the new artists get excited about it, buy their tickets, um, and look forward to their first time connecting in person.
00:08:57.840 --> 00:09:07.279
I know it's, you know, obviously scary if you've never been to an event before, maybe if you're new to the industry, um, but really at the end of the day, nothing to be scared about.
00:09:07.440 --> 00:09:08.639
We're all super friendly.
00:09:08.799 --> 00:09:15.200
We really cultivate um an environment of collaboration and fun, connections.
00:09:15.360 --> 00:09:18.639
And so um, it's gonna be a really fun year, I think.
00:09:18.879 --> 00:09:19.600
Yeah, yeah.
00:09:19.759 --> 00:09:22.480
I know that it can be, like you said, it can be a little overwhelming, especially.
00:09:22.559 --> 00:09:24.080
I mean, I'm I'm an introvert naturally.
00:09:24.159 --> 00:09:30.799
So going to conferences in the past, even Slay the Spray, where I'm, you know, I spoke at a couple of them, and then I know people going there.
00:09:30.879 --> 00:09:36.240
You still, you know, you're going by yourself, you have this feeling of like, uh, you know, what's it gonna be like and all this?
00:09:36.320 --> 00:09:47.679
But it is like those, those ultimately those uh connections and those events kind of change, and obviously, from some of the testimonials from people that have been there, can literally change the path of their career and business, right?
00:09:47.759 --> 00:09:50.159
So it's huge, huge things can come from that.
00:09:50.320 --> 00:09:55.679
I think getting outside of the comfort zone is where you find all those things that you haven't quite found yet, right?
00:09:55.759 --> 00:09:57.519
So for sure, yeah.
00:09:57.919 --> 00:10:04.879
I heard um someone the other day say there's no growth in the comfort zone, and there's no comfort in the growth zone.
00:10:04.960 --> 00:10:05.840
And I love that.
00:10:06.080 --> 00:10:13.759
And so it really like I think that's that needs to be my next like little marketing promo for slay the spray.
00:10:14.960 --> 00:10:17.759
Get out of your comfort zone, come try it.
00:10:18.159 --> 00:10:18.720
Yeah, for sure.
00:10:18.799 --> 00:10:27.279
So you're saying a lot of new people that now the people that are coming, are they like new artists, like they just started or new to slay the spray or or mix of both?
00:10:27.679 --> 00:10:32.879
We have um, I think a lot of people who are new to Slay the Spray this year.
00:10:33.200 --> 00:10:39.279
I know we typically um we kind of do some market research before and after the event, see where people are at.
00:10:39.360 --> 00:10:41.840
And this year we're actually doing something really fun.
00:10:42.000 --> 00:10:48.240
Um, so you want to get your tickets soon because we are going to be sending out um like a market research survey.
00:10:48.399 --> 00:11:09.840
We are going to be doing for the first ever time, we're gonna be doing breakout sessions, like a little mastermind where you're gonna be in small groups of people who are at a similar stage in business or income level or like um mobile versus solo artists versus in studio, like people who are kind of building the same type of business and in the same kind of chapter um that you are.
00:11:10.000 --> 00:11:11.759
So they're gonna be groups of about 10.
00:11:11.840 --> 00:11:16.799
So you're definitely gonna have some time to build those stronger connections with people that just get it.
00:11:17.039 --> 00:11:25.679
Um, and so again, we're gonna be, you know, sending out that email shortly to get everyone's information and get you guys assigned into small breakout groups.
00:11:25.759 --> 00:11:43.919
And that's gonna be really fun because we'll get um a little bit more of that personal touch, which I know again, sometimes like there's great connections always to be made at Slay the Spray, but also it's very busy, there's lots of people, and sometimes we don't have all the time to just really create some deep connections and talk about like business and the struggles.
00:11:44.000 --> 00:11:52.080
So really excited for the breakout sessions, but yeah, there's gonna be a wide range of, I mean, definitely we have a lot of returning people as well.
00:11:52.559 --> 00:12:01.279
Um, so we're gonna have obviously, I know like um Audrey Lyons from Glazed.
00:12:01.519 --> 00:12:06.720
She was there at the last in-person event, but wasn't a speaker or sponsor, and this year she's gonna be both.
00:12:06.960 --> 00:12:08.559
So um, that's really exciting.
00:12:08.639 --> 00:12:14.000
But we'll have a lot of the same names and faces, but we brought in a lot of industry mentors as well.
00:12:14.080 --> 00:12:20.799
So some of our past speakers and sponsors, some of this year's speakers and sponsors are gonna be leading those breakout groups as well.
00:12:20.960 --> 00:12:23.039
So I'm really excited for that as well.
00:12:23.279 --> 00:12:24.320
Yeah, that's a great idea.
00:12:24.399 --> 00:12:31.440
It's good to connect with people that are in similar shoes, and then you can, you know, you you don't get a chance to talk to people that are doing the same thing as you very often, you know.
00:12:31.519 --> 00:12:33.279
Uh yeah, it's just the way it is.
00:12:33.519 --> 00:12:34.240
Yeah, yeah.
00:12:34.320 --> 00:12:37.120
And people like your friends and family, they just don't get it.
00:12:37.200 --> 00:12:38.159
They never will.
00:12:38.399 --> 00:12:40.240
They'll get tired of hearing about it, right?
00:12:40.480 --> 00:12:40.960
Right.
00:12:41.200 --> 00:12:43.039
And they don't, yeah, they just don't understand it.
00:12:43.120 --> 00:12:43.600
It's different.
00:12:43.759 --> 00:12:47.919
So so give us a little bit of the uh what is kind of the format for that?
00:12:48.000 --> 00:12:54.480
It's Monday, Tuesday, Wednesday, um, which is great, I think, for all spray tan artists because it's typically the slower days in the business, right?
00:12:54.639 --> 00:12:58.799
So give it and and it's right after Valentine's, which is nice.
00:12:59.279 --> 00:13:01.759
Yes, I know, not the week before, thank goodness.
00:13:01.840 --> 00:13:02.799
We planned that well.
00:13:03.039 --> 00:13:03.679
Yeah, for sure.
00:13:03.840 --> 00:13:14.879
So give us kind of the overview of like what are what are the are the days broken up into uh different uh you know items or or types of things, or how you how'd y'all do that?
00:13:15.200 --> 00:13:16.080
Yes, yep.
00:13:16.159 --> 00:13:23.840
So the first day, the Monday, February 16th, that is going to be a day for um small group classes.
00:13:23.919 --> 00:13:25.200
So those are extra.
00:13:25.360 --> 00:13:31.600
We have our main event on Tuesday and Wednesday, and then on Monday, there's also some small group classes that you can get for an upgrade.
00:13:31.679 --> 00:13:36.240
So that is going to be your shimmer, gold, or VIP slay the spray ticket.
00:13:36.399 --> 00:13:40.639
Um, the bronze level just comes with the main event, which is Tuesday and Wednesday.
00:13:40.720 --> 00:13:47.519
But if you get shimmer, gold, or VIP, you will have access to either one or both of our beginners or master's class.
00:13:47.600 --> 00:13:51.200
So the shimmer ticket level gets your choice of either class.
00:13:51.360 --> 00:13:53.600
It is a four-hour small group.
00:13:53.759 --> 00:13:55.600
Well, I wouldn't say small.
00:13:55.840 --> 00:14:02.399
I think we're gonna have about like 20 to 30 people, depending on um each each class.
00:14:02.720 --> 00:14:04.960
Um, but that's gonna be 8 a.m.
00:14:05.200 --> 00:14:09.279
to noon and then 12 to 4:30 or 12:30 to 4:30.
00:14:09.360 --> 00:14:10.960
We're giving ourselves a lunch break this year.
00:14:11.200 --> 00:14:14.879
Last last year, Cherie and Pamela did not get a lunch break.
00:14:15.039 --> 00:14:20.960
And I was like, I remember having to like order them pizza to have it delivered to be there right at noon.
00:14:21.120 --> 00:14:24.639
So, anyways, we're being a little again more intentional this year.
00:14:24.799 --> 00:14:28.879
But yes, so on Monday, we have our beginner's training, our master's training.
00:14:28.960 --> 00:14:33.519
If you've already bought your slate the spray ticket and you want to upgrade, you can absolutely do so.
00:14:33.679 --> 00:14:35.200
Um, head to our website.
00:14:35.440 --> 00:14:46.159
Um, but if um you don't get a shimmer gold or VIP ticket or want to come to one of those classes, your event starts at 8 a.m.
00:14:46.639 --> 00:14:48.720
on Tuesday morning, the 17th.
00:14:48.879 --> 00:14:55.919
So I highly recommend arriving on Monday if you have a bronze ticket level or um the Monday also starts at 8 a.m.
00:14:56.159 --> 00:15:05.600
So if you are planning on coming to the beginners or masters training, um get get there on Sunday so that you don't miss it.
00:15:05.679 --> 00:15:11.679
But yeah, so we're gonna have the small group trainings on Monday, and then Tuesday and Wednesday is the main event.
00:15:12.000 --> 00:15:13.440
And that goes from 8 a.m.
00:15:13.600 --> 00:15:14.320
to 10 a.m.
00:15:14.480 --> 00:15:17.120
is going to be the vendor expo on both of those days.
00:15:17.279 --> 00:15:24.639
So that's where you can come peruse all of the sponsors, their booths, get to know, you know, the brands, try some of their products.
00:15:24.799 --> 00:15:26.720
Obviously, glazed, Xtan.
00:15:26.960 --> 00:15:32.559
Um, well, actually, Glazed is a swag bag sponsor, so they will um have some goodies in our swag bags.
00:15:32.639 --> 00:15:37.039
But um, in-person booths, we are going to have the sunless store there.
00:15:37.120 --> 00:15:42.639
We're gonna have Xtan Sunless there, the Sunless Edit is gonna be there, V Cool Tan and Co.
00:15:42.960 --> 00:15:47.519
Pierced by Glow, um, and some other brands as well.
00:15:47.600 --> 00:15:52.559
So you get to actually connect with brand owners again, try their products, which I really love.
00:15:52.799 --> 00:15:54.240
And then at 10 a.m.
00:15:54.480 --> 00:15:55.360
starts the main event.
00:15:55.440 --> 00:15:57.360
So that is going to be the speakers.
00:15:57.519 --> 00:16:03.200
We'll have like breakout sessions again, the mastermind that is happening on Tuesday afternoon.
00:16:03.440 --> 00:16:08.480
So Tuesday is more of like mindset and technical skills.
00:16:08.559 --> 00:16:13.279
So we're gonna open it up with a manifestation expert, which we're really excited about.
00:16:14.080 --> 00:16:17.440
And then I'm gonna be doing a live X TAN demo.
00:16:17.600 --> 00:16:19.840
We have Kaylin Sisk from the Sunless store.
00:16:20.000 --> 00:16:30.559
Like I said, she's gonna be talking about solution maintenance um or uh equipment maintenance and equipment maintenance.
00:16:30.720 --> 00:16:38.399
And so um, and then some other technical speakers, and then on Wednesday, again, we're gonna do 8 to 10 a.m.
00:16:38.559 --> 00:16:46.240
You can come check out the vendor booths, and then we have our more um business and marketing speakers.
00:16:46.399 --> 00:16:52.639
So we're gonna have Gina Lopez talking about confidence on camera, showing up on social media.
00:16:52.799 --> 00:17:03.440
We're gonna have Maddie, Liz Tance, Maddie Orchard is gonna be there talking about websites and e-commerce, and of course, we've got some other amazing speakers lined up as well.
00:17:03.600 --> 00:17:07.599
So that's kind of how it's broken up as far as like each day goes.
00:17:07.759 --> 00:17:15.759
And then on Wednesday night, we are closing the event with a big cocktail party that I'm so excited about.
00:17:15.839 --> 00:17:21.599
We actually used to open the event with the cocktail party, but people didn't know each other.
00:17:21.839 --> 00:17:33.920
It was like everyone's first, everyone was just getting there, and so we decided to put it at the end of the event this year so that we can just celebrate, you know, the the event that we've had, the friendships that were made, and all of that.
00:17:34.079 --> 00:17:57.039
And so um, if you if you are in the Slay the Spray community, you might remember that after Slay the Spray 2023, we were very bold and we put out into the world that we were gonna host the next one in Nashville, which never happened because we quickly realized that getting all of our stuff from Southern California to Nashville was just gonna be too much.
00:17:57.200 --> 00:18:00.400
It's just really not feasible for us on our end.
00:18:00.559 --> 00:18:07.039
And so what we have decided to do for the cocktail party was um bring the Nashville vibes to San Diego.
00:18:07.119 --> 00:18:10.480
So we are doing a Nash Diego cocktail party.
00:18:10.559 --> 00:18:21.680
So think like if you were going to um Nashville for like a bachelorette or a bachelor party and all the sparkles, all the glitter, the western vibes, there's gonna be like country music.
00:18:21.839 --> 00:18:24.400
We'll see if anyone knows how to do line dancing.
00:18:24.559 --> 00:18:24.960
I don't know.
00:18:25.039 --> 00:18:28.160
Someone there is gonna know how to line dance and they're gonna teach it, I'm sure of it.
00:18:28.240 --> 00:18:32.319
Maybe Chrissy LaRocque, I feel like she probably knows how to line dance.
00:18:32.480 --> 00:18:36.480
Liz um Liz LeBlanc, I bet she knows how to line dance.
00:18:36.720 --> 00:18:37.119
Yeah, yeah.
00:18:37.359 --> 00:18:41.279
And so um, yeah, we're gonna, you know, make it a fun little cocktail party.
00:18:41.359 --> 00:18:43.440
If you're not into the Western thing, that's okay.
00:18:43.680 --> 00:18:48.319
Show up as you are, but we'll we're gonna just do that kind of denim and diamonds type theme.
00:18:48.480 --> 00:18:50.480
And that's included with your ticket.
00:18:50.640 --> 00:18:58.240
And if you happen to be local to the San Diego area, but you can't make the main event, the schedule doesn't work for you, but you want to come to the party.
00:18:58.400 --> 00:19:01.279
We do have tickets open for just that party.
00:19:01.440 --> 00:19:06.400
If you just want to come and hang out with sunless artists, so that's a really cool opportunity as well.
00:19:06.559 --> 00:19:12.400
You're gonna be able to, again, be in the room with 200 other spray tan artists, have a good time, dance, connect.
00:19:12.480 --> 00:19:15.039
Um, we have a photo booth, fun stuff.
00:19:15.119 --> 00:19:17.359
We're gonna be all dressed up, just gonna have a blast.
00:19:17.519 --> 00:19:19.680
So that is 7 to 11 p.m.
00:19:20.160 --> 00:19:26.799
on the 18th, which means if you are coming, do not leave until the 19th, maybe even the 20th.
00:19:27.200 --> 00:19:30.799
If you don't want to be on a plane after a cocktail party.
00:19:30.960 --> 00:19:33.359
But um, yeah, so it's gonna be a blast.
00:19:33.519 --> 00:19:35.920
I'm really excited for the lineup to schedule.
00:19:36.000 --> 00:19:38.480
Again, like I said, it's really intentional this year.
00:19:38.640 --> 00:19:44.000
We've done this event many times now, kind of the same way, and it worked.
00:19:45.039 --> 00:19:51.519
But we're trying to improve it every single year, and so we are trying new things, and I think it's gonna be amazing.
00:19:51.759 --> 00:19:56.960
Yeah, sounds like I like the idea that I remember the cocktail party, and I'm I remember the one in Florida.
00:19:57.039 --> 00:20:01.599
I'm trying to remember the one in uh LA, but yeah, the one in Florida there was it was at the beginning, which is cool.
00:20:01.759 --> 00:20:03.200
The white everybody was in all white.
00:20:03.279 --> 00:20:04.160
I remember that part of it.
00:20:04.400 --> 00:20:05.119
Yeah, yeah.
00:20:05.279 --> 00:20:09.839
So the LA one was the night with the stars, like this red carpet theme.
00:20:10.000 --> 00:20:10.720
Yeah, I remember.
00:20:10.799 --> 00:20:12.000
Okay, there you go.
00:20:12.559 --> 00:20:13.680
Well, yeah, it's a good way to do it.
00:20:14.559 --> 00:20:15.599
Yeah, well, it's good to do it.
00:20:15.680 --> 00:20:16.960
I think it makes sense to do at the end.
00:20:17.039 --> 00:20:27.599
So you're like that point, people have connected for a couple days, they're gonna let their guard down a little bit, have some fun after all their all their uh let their brain rest a little bit from all the learning they've done and things like that.
00:20:27.920 --> 00:20:38.079
Yes, yeah, unwind, decompress, because it's a I mean, it's not an intense few days by any means, but it's a lot of information, it's a lot of excitement.
00:20:38.319 --> 00:20:41.599
If you've never been before, it's like the adrenaline, the meeting new people.
00:20:41.680 --> 00:20:43.519
It is kind of like long days, you know.
00:20:43.599 --> 00:20:51.039
We pack a lot into your days because we want it to be super valuable, but yeah, we're just gonna cut loose and it's gonna be awesome.
00:20:51.200 --> 00:20:52.559
Yeah, yeah, no, it makes sense.
00:20:52.640 --> 00:20:59.279
I mean, me, like I said, me as an introvert, like after I'm around people for all day and you're talking and smiling, then you're just like, you need to relax a bit.
00:20:59.359 --> 00:21:00.000
So that's perfect.
00:21:00.400 --> 00:21:00.640
Right.
00:21:00.799 --> 00:21:01.279
Yeah.
00:21:01.519 --> 00:21:02.079
That's perfect.
00:21:02.240 --> 00:21:10.640
Well, yeah, I mean, so from experience too, uh you know, like I said, I mentioned earlier the the connections, I feel like is to me seems like one of the most valuable things.
00:21:10.720 --> 00:21:20.960
Obviously, you learn a lot from people when you're sit there um listening, even if they're artists that are at the same skill level or they've been in the industry the same amount of time as you, you know, that's something to consider.
00:21:21.039 --> 00:21:22.720
But you can always learn from people, it's great.
00:21:22.799 --> 00:21:27.519
But those connections you make, you you know, you make friends that hopefully will be lifelong friends.
00:21:27.599 --> 00:21:28.640
I know that's super valuable.
00:21:28.720 --> 00:21:39.519
So those connections and people you meet there will be uh for those that haven't gone or haven't been to a a conference like this before, those connections can be super valuable, especially because you're gonna do the breakout groups.
00:21:39.599 --> 00:21:45.119
That'll be a another way to add another layer of like you know, comfort comfort with those people.
00:21:45.200 --> 00:21:52.480
And then probably obviously you'll probably stay connected with those people as well because you'll know, hey, they're walking in similar shoes to me and things like that.
00:21:52.799 --> 00:21:53.359
For sure.
00:21:53.440 --> 00:21:53.759
Yeah.
00:21:53.920 --> 00:22:04.880
I notice um just by you know being part of the event for the last few years, it's fun to see a Lot of the connections like stay strong or like get even stronger after the event.
00:22:04.960 --> 00:22:14.640
Like you start little group chats or just you know, you find your business bestie, maybe even someone semi-local to you, regional, someone that you can connect with and go grab a coffee with.
00:22:14.799 --> 00:22:17.759
Um, lots of ways to keep those, you know, relationships strong.
00:22:17.920 --> 00:22:28.960
I actually just did a podcast episode with Brittany Sturgel last week, and she shouted out you um for you know, she met you in Florida at the Florida Florida event.
00:22:29.119 --> 00:22:30.160
I cannot talk.
00:22:30.319 --> 00:22:38.880
Um, and then she said that you're helping her again, like with the website you helped her with, and now with her e-commerce and uh or course platform.
00:22:38.960 --> 00:22:48.480
And so really fun to see those connections, and you know, you never know when you know having that that connection would benefit you, right?
00:22:48.640 --> 00:22:51.680
So um your your network is your net worth, right?
00:22:51.759 --> 00:22:52.720
So yeah, totally.
00:22:52.799 --> 00:23:07.359
Yeah, and I know for us, like obviously we've worked with a lot of artists in the industry, and it's always it's always cool, and I always tell my team, like it makes it it takes it another level because you meet these people, like you just see their name on email, or even you talk on the phone, or maybe you see randomly video chat or whatever it is.
00:23:07.519 --> 00:23:12.160
But once you see them in person, like it makes it more real, like, oh, you're helping these people, whatever it is, right?
00:23:12.240 --> 00:23:14.480
It's just it's just good to have that that in-person connection.
00:23:14.559 --> 00:23:16.880
You can't you can't really re replicate or replace that.
00:23:16.960 --> 00:23:19.200
I don't feel like totally, yeah.
00:23:19.359 --> 00:23:34.640
And it's always fun, especially for me, is like I will like at the last event, I worked the registration table, like when people were checking in and stuff, and I would know people's like either their Instagram or their name or their face, but not all together.
00:23:34.880 --> 00:23:36.319
And so I'd be like, What's your name?
00:23:36.480 --> 00:23:41.200
And then they would say your name, and I'd be like, Oh, I know you, and I should have known you, and I feel bad.
00:23:41.279 --> 00:23:45.599
And I'm always like, You need to show your face on social media more because then I would have recognized you.
00:23:46.000 --> 00:23:50.799
Um, but yeah, it's always fun to yeah, just put the put the names to the face, to the business name.
00:23:50.880 --> 00:23:51.599
It's a lot of fun.
00:23:51.759 --> 00:23:53.119
Yeah, it is for sure.
00:23:53.279 --> 00:23:53.599
For sure.
00:23:53.759 --> 00:23:57.039
So I'm sure like you you guys have been, you know, promoting this for a while.
00:23:57.200 --> 00:23:59.839
I'm sure you get a lot of questions and things like that.
00:23:59.920 --> 00:24:00.960
What are what are the most common?
00:24:01.440 --> 00:24:04.880
I'm just curious, like, what are the most common questions you get from people that are kind of on the fence?
00:24:05.039 --> 00:24:10.079
Because I know that like it's a commitment for people, obviously, from a time perspective, obviously there's money involved.
00:24:10.240 --> 00:24:16.480
But I'm kind of curious, like, what are the common questions that that you guys are hearing from people that are on the fence?
00:24:17.119 --> 00:24:18.160
Yeah, absolutely.
00:24:18.319 --> 00:24:23.920
So um, some of the most common questions I get are really a lot about like, what am I gonna learn?
00:24:24.000 --> 00:24:24.960
What am I gonna take away?
00:24:25.119 --> 00:24:25.200
Right.
00:24:25.359 --> 00:24:30.000
And so that's going back to again, we we have a good mix of technical information.
00:24:30.079 --> 00:24:34.720
Um, and again, we really try to make this and bring in speakers and topics.
00:24:34.880 --> 00:24:38.559
We we don't just like let our speakers like pick whatever they want.
00:24:38.640 --> 00:24:39.680
It's very strategic.
00:24:39.839 --> 00:24:51.519
We all are working together to make sure that we are not overlapping on common like themes or topics, um, bringing some new kind of you know, information that maybe is not available elsewhere.
00:24:51.759 --> 00:24:58.799
So, for example, like if you know, XTAM, we're not coming in and we're teaching our beginner's course like just as is, right?
00:24:58.880 --> 00:25:03.440
It's a little different than what you can get from just buying a course online.
00:25:03.680 --> 00:25:09.200
This is like custom, you know, new information that we have created for this event.
00:25:09.359 --> 00:25:22.079
Um, and so if you're not sure about what to ex like what you're gonna learn, we do have the um tentative schedule speakers and their topics up on our website at Slay the Spray now.
00:25:22.160 --> 00:25:23.599
So you can kind of check it out.
00:25:23.759 --> 00:25:25.759
Um, we do have the virtual options as well.
00:25:25.920 --> 00:25:34.880
So I know one of the one of the biggest things is I either can't afford to get to San Diego, I can't take the time off, um, I can't, I don't have a babysitter or whatever.
00:25:34.960 --> 00:25:36.079
You just can't make it.
00:25:36.160 --> 00:25:43.680
Um, or even we have people from halfway across the world or all the way across the world that just don't want to puddle jump or can't puddle jump, right?
00:25:43.839 --> 00:25:46.880
So um we do have the virtual options as well.
00:25:46.960 --> 00:25:52.319
So that's a very common question was can I still, you know, be a part of the event even if I can't make it there?
00:25:52.400 --> 00:25:54.160
The answer is absolutely yes.
00:25:54.480 --> 00:26:03.920
Um so with the virtual options, you will have the option to join live February 16th or February 17th and 18th for the main event on Zoom.
00:26:04.079 --> 00:26:10.160
So you can see it as it's happening, but you're also gonna get access to the replays for 30 days.
00:26:10.240 --> 00:26:14.720
So if you can't make it live, um, and even that goes for the in-person attendees as well.
00:26:14.880 --> 00:26:22.319
I know the energy is gonna be high, you're gonna be taking notes, and sometimes you might want to refer back to that information um that you know was taught to you in person.
00:26:22.400 --> 00:26:23.680
You have those replays as well.
00:26:23.839 --> 00:26:26.880
So I think that's really, really valuable.
00:26:28.000 --> 00:26:32.400
And I know because I can see on the back end that a lot of people don't watch those replays.
00:26:32.480 --> 00:26:37.039
And let me tell you guys, watch the replays because you're gonna get new information every time.
00:26:37.119 --> 00:26:43.839
So that is a huge um value add with your ticket, is that 30 days of replay access, in my opinion.
00:26:44.079 --> 00:26:56.799
Um, so beyond that, I think a lot of we get a lot of questions, maybe not so much from people that haven't bought their tickets yet, but people that have bought their tickets, people are really interested in what to wear this year.
00:26:57.119 --> 00:27:02.559
So um I usually just kind of say business casual or whatever you are comfortable and confident in.
00:27:02.640 --> 00:27:03.920
There's gonna be photo ops.
00:27:04.079 --> 00:27:06.160
Some people like to wear their brand colors.
00:27:06.240 --> 00:27:08.240
Um, they are kind of long-ish days.
00:27:08.319 --> 00:27:14.319
So some people prefer to be a little bit more comfortable, um, a little more laid back, athleisure.
00:27:14.480 --> 00:27:22.480
Um, maybe just dress like you are, you know, as a spray tan artist, especially on the small group training days, because we are gonna have some hands-on, some model opportunities.
00:27:22.640 --> 00:27:27.359
So that one's a little bit more like maybe dress like you were going to do spray tanks.
00:27:27.440 --> 00:27:32.079
Uh Tuesday and Wednesday, you can either dress business casual, you can dress up, you can dress down.
00:27:32.240 --> 00:27:34.480
It's really like a come as you are event.
00:27:34.640 --> 00:27:38.000
We do not care what you wear, we do not care how you show up.
00:27:38.160 --> 00:27:45.440
We just want you to show up and we want you to be there and we want you to take in the information and the experience for all it's worth.
00:27:45.680 --> 00:27:49.519
So um I think those are probably the most common questions.
00:27:49.680 --> 00:27:58.319
And then we do get um, you know, obviously questions about pricing and ticket tiers as well, which that information is on the website at slaythespray.com.
00:27:58.480 --> 00:28:08.799
Like I said, there's a few different ticket tiers, so it really just depends on what's best for you and your business, um, because it obviously varies on where you are in your business.
00:28:08.880 --> 00:28:11.920
But like I said, that bronze ticket is the base ticket level.
00:28:12.160 --> 00:28:20.240
We also do have Afterpay and Klarna at checkout, or we also have our own in-house payment plan options as well.
00:28:20.400 --> 00:28:26.799
So if you don't want to go through, you know, a third party like Afterpay or Klarna, we have um payment plans as well.
00:28:26.880 --> 00:28:31.359
So we are willing to work with people, we want to get people there, we know the value of this event.
00:28:31.519 --> 00:28:34.799
So I'm also um taking like discovery calls.
00:28:34.880 --> 00:28:46.640
So if you guys have questions and you just want to pick your brain and you didn't get your answers from this podcast episode or online, you can book a call with me and I can just send you the link to put in the show notes.
00:28:46.960 --> 00:28:47.680
Yeah, totally.
00:28:47.759 --> 00:28:53.519
We'll definitely include that because obviously, even if the question's been answered, some people might have a specific question, right?
00:28:53.599 --> 00:28:56.319
They want to twist there that they need to know.
00:28:56.559 --> 00:28:58.480
There's lots of questions, and that is okay.
00:28:58.559 --> 00:29:00.720
We welcome questions, we want to hear your questions.
00:29:00.880 --> 00:29:02.000
So that's what I'm here for.
00:29:02.240 --> 00:29:02.480
Absolutely.
00:29:02.559 --> 00:29:03.839
It's a big commitment, obviously.
00:29:03.920 --> 00:29:04.799
People understand that, right?
00:29:04.880 --> 00:29:05.519
So you guys are there.
00:29:05.599 --> 00:29:10.799
You have it, like you said, you have looks like you have bronze, uh, bronze shimmer, gold, and then you have the VIP.
00:29:10.880 --> 00:29:12.160
So there's four different tiers.
00:29:12.319 --> 00:29:13.279
We won't go through all that.
00:29:13.359 --> 00:29:16.400
Go online and read it because there's little little differences there for that.
00:29:16.480 --> 00:29:23.759
I think you know, I would say anybody that's on the fence is probably well, you know, they're probably gonna go maybe on the bronze, I would say, just because of the cost difference there.
00:29:23.839 --> 00:29:26.720
But I mean, even if you've never been, start somewhere next time.
00:29:26.799 --> 00:29:27.440
You can always upgrade.
00:29:27.519 --> 00:29:28.799
You probably upgrade when you're at the event.
00:29:28.880 --> 00:29:35.200
I don't know how all that works, but I'm just saying, like, you know, don't hesitate to go and don't get too caught up in the options, right?
00:29:35.279 --> 00:29:36.160
Just get there.
00:29:36.640 --> 00:29:37.279
Absolutely.
00:29:37.440 --> 00:29:39.200
And yeah, that's a solid point too.
00:29:39.359 --> 00:29:45.839
We accept upgrades um up until like the week before the event, as far as coming to the beginners and masters, too.
00:29:45.920 --> 00:29:54.640
So if you just want to secure your seat and make sure that tickets, because we do have a limited amount of bodies that are gonna be able to fit into the conference room, right?
00:29:54.799 --> 00:30:01.440
So, what I always suggest is buy if you know you want to go, just buy your bronze ticket and you know you can figure out the rest later.
00:30:01.519 --> 00:30:03.519
If you want to upgrade, you just email us.
00:30:03.680 --> 00:30:06.559
Um, as long as there's seats in the class, it's no big deal.
00:30:06.720 --> 00:30:10.240
Um, we'll have a you know certificate for you there.
00:30:10.319 --> 00:30:18.480
You also get online access to the um or lifetime access to the online course, whether it's the beginners or masters as well on our back-end portal.
00:30:18.720 --> 00:30:23.119
So um, yeah, just start with the bronze ticket if you're unsure.
00:30:23.519 --> 00:30:24.559
Secure your seat.
00:30:24.640 --> 00:30:30.640
That gives you like your body is able to fit in the room, and then everything else is figure outable from there.
00:30:30.880 --> 00:30:31.119
Right.
00:30:31.279 --> 00:30:32.880
These are fire marshal laws, guys.
00:30:32.960 --> 00:30:33.599
Come on.
00:30:35.839 --> 00:30:38.240
That totally we're being serious, okay?
00:30:39.440 --> 00:30:40.720
And we always sell out.
00:30:40.880 --> 00:30:41.759
We always sell out.
00:30:41.839 --> 00:30:43.680
So it's like a lot of people like to wait.
00:30:43.759 --> 00:30:45.759
They wait, they wait, you know, like we were talking about before.
00:30:45.920 --> 00:30:50.000
You got to make sure schedules line up, yeah, whatever, child care, et cetera, et cetera.
00:30:50.079 --> 00:30:55.440
It's so many different things that factor in, but nevertheless, if you can get there, it's it's totally worth it uh for sure.
00:30:55.599 --> 00:31:01.759
So I guess one of the last couple questions I would have is like, let's let's let's take it from two different points of views.
00:31:01.839 --> 00:31:05.039
Let's look at a beginner artist and what you think they're gonna take away from it.
00:31:05.119 --> 00:31:15.839
And then on the other side, like somebody that's been in this business for a while and what they'll take away from it, you know, because it's easy for the beginners to, I'm assuming, to think, uh, you know, is this too advanced for me?
00:31:16.000 --> 00:31:16.720
Am I even there yet?
00:31:16.799 --> 00:31:16.960
Right?
00:31:17.039 --> 00:31:18.000
Maybe I'm just getting started.
00:31:18.079 --> 00:31:23.119
And then for people that have been in the business for quite some time, they're like, what am I going to get out of this?
00:31:23.200 --> 00:31:27.680
So let's let's start with the beginner and kind of say, what do you think the high, like the highlight is?
00:31:27.759 --> 00:31:39.200
I know we've talked, you know, about the different things they're gonna learn and stuff, but if you were a or you've probably talked to people that were beginners and came to previous events, like what did they take away from what were the big things they took away, you know, from that?
00:31:40.079 --> 00:31:43.119
Yeah, I think there's two things that really come to mind.
00:31:43.359 --> 00:31:48.559
One would be um the connecting with brands and other artists.
00:31:48.720 --> 00:31:54.880
Like I think when you are starting out, I think we think we're alone, right?
00:31:55.279 --> 00:32:01.599
And you know you're you can be in business for yourself without being by yourself.
00:32:01.680 --> 00:32:06.880
And that is, you know, what we are here for is to, you know, have that support that keeps you going.
00:32:06.960 --> 00:32:19.599
But also, again, connecting with brands is super valuable because if you are new and you're still trying to figure out like what brand of solution do I like, what machine do I like, what things like you can tangibly try it in person.
00:32:19.680 --> 00:32:22.880
You get to ask the owner, like Viva from AYU.
00:32:22.960 --> 00:32:31.920
She's gonna be there, she's gonna be talking all about sunless science, and she's gonna, you know, be able to tell you like what's in her products and you know why she believes in them.
00:32:32.000 --> 00:32:37.359
And you know, you can kind of figure out from there and get some samples and see what's you know good for you.
00:32:37.519 --> 00:32:42.000
So I think as a beginner coming to Slay the Spray, your mind is going to be just more open.
00:32:42.079 --> 00:32:44.880
You'll be like, oh my gosh, I didn't know that like this existed.
00:32:45.039 --> 00:32:46.559
I didn't know that I needed this.
00:32:46.720 --> 00:33:00.319
Um, and even going into the education side, it's like things that you know, again, showing up confidently on camera, that is a I cannot tell you how many times I see, I don't want to show my face on social media.
00:33:00.400 --> 00:33:02.160
So that's gonna be really valuable.
00:33:02.400 --> 00:33:08.640
Um, we have you know, Steph and Kelsey from the Glow TF up my god, I don't know if I can cut it on your podcast.
00:33:08.720 --> 00:33:13.599
So um from the other podcast, all of us podcasters up in here.
00:33:13.920 --> 00:33:19.279
Um, we should, oh my gosh, we should do a group podcast episode when we're there.
00:33:19.359 --> 00:33:20.400
That would be so fun.
00:33:20.559 --> 00:33:21.440
Um, all of us.
00:33:21.599 --> 00:33:24.640
So um, yeah, so Steph and Kelsey are gonna be there.
00:33:24.720 --> 00:33:31.759
How many people, how many artists religiously listen to that podcast every Monday morning, hang out with their sonless besties, you know?
00:33:31.839 --> 00:33:44.960
So being able to connect in person, but again, taking that information that you're not gonna get in a course um and just kind of again open your mind to you know how you can improve your client experience or your marketing skills.
00:33:45.119 --> 00:33:53.359
Um, I think it definitely, again, this event is accessible to all artists and it's made for all artists.
00:33:53.519 --> 00:34:15.119
So whether you we have people that have never picked up a spray tan gun that come, they go ahead and they invest in, you know, the Shimmer Gold or VIP so they can get the beginner's course, um, get the online course, start going through that, take the in-person small group training, then they're certified, then they get all this extra information and they go home and they start their business.
00:34:15.199 --> 00:34:20.320
So if you think you're too unexperienced, you are absolutely not.
00:34:20.480 --> 00:34:28.320
We have people come that are just in the beauty industry that have, again, never picked up a spray tan gun and they come and they're like, oh my gosh, maybe I want to do spray tans.
00:34:28.400 --> 00:34:30.079
That's how Kelsey Laverne got started.
00:34:30.159 --> 00:34:33.199
She went to before it was Slay the Spray, it was Wake Up to Level Up.
00:34:33.280 --> 00:34:38.639
So it wasn't sunless specific, but she left the event and was like, I'm gonna start doing spray tans.
00:34:38.719 --> 00:34:40.400
And now she, you know, she's on our team.
00:34:40.559 --> 00:34:50.159
So, like, there's no, in my mind, there's literally no world in which like you are not welcome at Slay the Spray.
00:34:50.239 --> 00:35:08.480
If you are interested in spray tanning, if you have just started your business, um, or again, if you are a more advanced artist, I think you know, I can't, I think it's undeniable that the experienced artists understand the value of these events because they keep coming back every single year.
00:35:08.719 --> 00:35:16.880
Liz LeBlanc, Stephanie Pierce, um, you guys, like you guys see the value of coming back year over year.
00:35:17.039 --> 00:35:29.440
And again, that's why we keep making it fresh and bringing in new things and new ideas um every year, new speakers, new topics, because we want it to be for everyone.
00:35:29.519 --> 00:35:32.480
And so we want you to be able to have the value either way.
00:35:32.559 --> 00:35:38.559
So I think as more advanced artists, I think in my mind, like never stop learning.
00:35:38.639 --> 00:35:43.280
Like if you think you know it all, like that's when you, you know, if you're not growing, you're dying, right?
00:35:43.440 --> 00:35:47.840
So if you think you know it all, you're just wrong, to be honest.
00:35:48.079 --> 00:35:56.000
And you know, you can always, if you come with an open mind and you don't come thinking like I know it all, I'm not gonna learn anything, like come with an open mind.
00:35:56.159 --> 00:36:04.559
There are going to be bits and pieces from different people's sessions that you are that something is just gonna click or you're gonna hear something new.
00:36:04.719 --> 00:36:19.840
Again, in what how many times do you have the opportunity to get into a room with so many people that have built their businesses differently, but you know, at the end of the day, they're coming to pour into you and to share those ideas that worked for them.
00:36:19.920 --> 00:36:35.039
So I think, you know, as far as the uh more experienced artists, again, we have people that have been in the industry for 20 years that come back year after year after year because they they they they obviously get something from the event to come back every year.
00:36:35.440 --> 00:36:39.840
Yeah, if nothing else, or come and reconnect with people, they're gonna be able to share knowledge with you.
00:36:39.920 --> 00:36:44.719
And like you said, uh for sure, you can always learn something, even somebody's hadn't been in the industry as long.
00:36:44.800 --> 00:36:45.599
You can still pick up stuff.
00:36:45.679 --> 00:36:48.239
Maybe there's new ways to do things you haven't thought of or considered.
00:36:48.320 --> 00:36:49.920
So keep an open mind for those things.
00:36:50.079 --> 00:37:03.679
And for the beginner artists, obviously, I think it would give them a ton of confidence to get started with a little bit more belief in the, you know, versus taking a virtual course online or whatever they do to get started, or even without that, like they have that kind of vote of confidence.
00:37:04.000 --> 00:37:06.320
Like, I sat with these people, I learned from all these people.
00:37:06.400 --> 00:37:14.800
Look how you know, you get knowledge from how many different people you just push yourself and you get a hopefully avoid all these mistakes other people made.
00:37:15.440 --> 00:37:16.400
Right, exactly.
00:37:16.480 --> 00:37:29.519
It's just kind of like fast tracking, like learn from the people who've already made the mistakes, have already been in the dirt, and like, you know, learn from them and hopefully save yourself some time, money, headache, energy.
00:37:30.239 --> 00:37:31.440
All the above.
00:37:32.000 --> 00:37:32.800
All the above.
00:37:32.960 --> 00:37:34.800
Well, Anna, this is uh this has been great.
00:37:34.960 --> 00:37:36.320
We'll we'll make sure to link.
00:37:36.400 --> 00:37:38.079
Obviously, slaythespray.com.
00:37:38.159 --> 00:37:39.199
The website's pretty straightforward.
00:37:39.280 --> 00:37:44.239
We'll link also in the email your your calendar, whatever the link is, if people do have questions.
00:37:44.960 --> 00:37:48.320
I would uh, you know, I would not do not hesitate to reach out.
00:37:48.480 --> 00:37:50.400
Anna's more than happy to answer your questions.
00:37:50.480 --> 00:38:00.079
Like I said, everybody's gonna probably have their own little specific twist to the questions that maybe are even answered on the website, but at least they'll give them that peace of mind to know you guys are supportive or whatever it is, right?
00:38:00.159 --> 00:38:01.199
So you want to make sure you have that.
00:38:01.280 --> 00:38:07.440
But the event, you know, from the experience of being at it twice and being fortunate enough to speak twice, it was it's always good to connect.
00:38:07.599 --> 00:38:24.079
Um, we have people that are our our clients are not our clients that are there, they're learning from from from us anyway, but it's always good to connect with everybody and see everybody, um, if nothing else, you know, obviously, and you know, meeting some of the people themselves, obviously, you guys and Viva and all these other people, right?
00:38:24.159 --> 00:38:28.400
There's so many people you have a ton of new speakers this year as well, so they'll learn a lot from that.
00:38:28.480 --> 00:38:30.239
So thanks uh for taking the time.
00:38:30.320 --> 00:38:31.519
Thanks for the effort to put it on.
00:38:31.599 --> 00:38:32.320
I know it's a lot of work.
00:38:32.400 --> 00:38:40.000
I've spoken to Kelly about that extensively, so I know it's a lot, but uh it's awesome that you all are doing and we'll make sure to to to promote this.
00:38:40.079 --> 00:38:45.440
And uh, you know, our vote of confidence is is very high for it because it's definitely a beneficial thing for people.
00:38:46.000 --> 00:38:46.639
Amazing.
00:38:46.800 --> 00:38:48.559
Love to hear that, and thank you so much.
00:38:48.800 --> 00:38:49.519
Yeah, you're welcome.
00:38:49.599 --> 00:38:50.800
We'll we'll link everything below.
00:38:50.880 --> 00:38:52.960
And if anybody has questions, they'll reach out to you.
00:38:53.599 --> 00:38:54.400
Sounds good.
00:38:54.559 --> 00:38:54.960
Thanks.
00:38:55.280 --> 00:38:56.000
Take care.
00:00:01.040 --> 00:00:01.760
What's up, everybody?
00:00:01.840 --> 00:00:03.759
Welcome to the Go Happy Beauty Podcast.
00:00:03.919 --> 00:00:07.280
On today's episode, we have Anna Hollowell from Slay the Spray.
00:00:07.519 --> 00:00:16.559
We're going to talk a lot about the Slay the Spray conference that's coming up in about a month in beautiful Del Mar, California, which is right outside of San Diego, February 16th through the 18th.
00:00:16.719 --> 00:00:21.280
I was fortunate enough to be able to speak of this event two years in a row, once in Florida, once in LA.
00:00:21.440 --> 00:00:25.440
It's a great event, wonderful event put on by Kelly Callahan and her team at Slay the Spray.
00:00:25.760 --> 00:00:27.760
For those of you that have never heard of it, make sure you check it out.
00:00:27.839 --> 00:00:29.760
Slaythespray.com is a website.
00:00:29.839 --> 00:00:32.000
I also have a link to Anna's calendar down below.
00:00:32.079 --> 00:00:35.200
If you have specific questions for yourself, she'll make sure to answer those.
00:00:35.280 --> 00:00:37.520
We do answer a lot of those probably in the interview here.
00:00:37.759 --> 00:00:40.640
The whole point of this interview is to introduce you to the Slay the Spray conference.
00:00:40.960 --> 00:00:42.320
I show you the opportunity that's there.
00:00:42.399 --> 00:00:46.079
For those that haven't been or haven't even heard of it, please check it out.
00:00:46.159 --> 00:00:46.880
It's worth your time.
00:00:51.119 --> 00:00:58.399
But from the connections you make, the information you're going to learn, you're going to learn from people from all over the world, all over the map, as far as their experience and things like that.
00:00:58.479 --> 00:01:02.079
You're going to learn different business tactics, you know, spray tan specific things.
00:01:02.159 --> 00:01:04.400
You're going to learn about products and everything in between.
00:01:04.480 --> 00:01:05.519
It's a wonderful event.
00:01:05.840 --> 00:01:11.040
But for me, conferences are always great because you really get to connect with people and it takes your relationships to another level.
00:01:11.200 --> 00:01:14.560
Even if you haven't met anybody, maybe you're new, maybe you're an introvert like myself.
00:01:15.439 --> 00:01:17.680
It's really good to connect with other like-minded individuals.
00:01:17.840 --> 00:01:29.760
And this year, Anna was sharing that they're going to have these cool breakout events where you're going to be placed in groups that are people that are in a similar situation to you, whether that's how long you've been in business or the type of business you're in, or whatever it may be, right?
00:01:29.920 --> 00:01:37.920
So you're going to get to be able to be in the same groups with like-minded individuals that are probably having some of the same questions or maybe challenges that you're having.
00:01:38.000 --> 00:01:39.439
So you guys get to work through those together.
00:01:39.519 --> 00:01:41.680
So this is a really cool opportunity for you.
00:01:42.480 --> 00:01:43.439
Again, these events are awesome.
00:01:43.599 --> 00:01:45.200
Kelly and her team put on great events.
00:01:45.280 --> 00:01:45.599
They're fun.
00:01:45.680 --> 00:01:46.400
They're engaging.
00:01:46.719 --> 00:01:49.439
And you ultimately really you come away from it pumped up, right?
00:01:49.599 --> 00:01:52.480
I always do as a provider for services for some of these people.
00:01:52.560 --> 00:01:53.599
Some of our clients are there.
00:01:53.920 --> 00:01:56.719
We just come up more, we come out, I come out of it more pumped up.
00:01:56.799 --> 00:01:58.560
We're excited to get back to work afterwards.
00:01:58.640 --> 00:01:59.680
So make sure you check it out again.
00:01:59.920 --> 00:02:01.040
Slaythespray.com.
00:02:01.120 --> 00:02:04.239
Make sure to use our code STS for Slay the Spray Happy TANS again.
00:02:04.319 --> 00:02:06.159
STS Happy TANS a checkout.
00:02:06.480 --> 00:02:08.639
Make sure you do that and check it out at Slaythespray.com.
00:02:08.719 --> 00:02:12.240
We also have a link down to uh Anna's calendar if you want to get on a call with her.
00:02:12.319 --> 00:02:15.199
If you have specific questions for her about it, make sure you check it out.
00:02:15.280 --> 00:02:16.719
Thanks so much for tuning in on the episode.
00:02:16.800 --> 00:02:20.319
Thank you so much, Anna and Kelly and her team for the Slay the Spray and putting all this on.
00:02:20.400 --> 00:02:22.719
We know it's a lot of work and it's a lot of good for the industry.
00:02:22.800 --> 00:02:24.000
So thank you so much for all you do.
00:02:24.080 --> 00:02:25.520
I hope you all have a wonderful day.
00:02:25.759 --> 00:02:26.240
Take care.
00:02:27.840 --> 00:02:32.879
Today's episode of the Go Happy Beauty Podcast is sponsored by the Go Happy Beauty Website Builder.
00:02:33.280 --> 00:02:37.280
The first and only website builder created specifically for the beauty industry.
00:02:38.000 --> 00:02:46.000
Not only do our websites look beautiful, they help you get found online using our top-of-the-line SEO tactics, which help new clients find you.
00:02:46.080 --> 00:02:46.560
And that's important.
00:02:46.800 --> 00:02:48.719
Honestly, I think it's more important than looking good online.
00:02:48.800 --> 00:02:55.199
But we want to make sure that our clients are not only looking good online, but also being found online, getting new clients in the door every single day.
00:02:55.280 --> 00:02:57.759
That's the goal of our websites here at Go Happy Beauty.
00:02:58.000 --> 00:03:02.319
Our websites and our clients constantly rank near the top of search engines for services that they offer.
00:03:02.479 --> 00:03:09.520
Whether it's spray tanning, teeth, whitening, lashes, waxing, or anything in between, we're here to help beauty entrepreneurs get found online.
00:03:09.680 --> 00:03:16.479
With our White Glove, a concierge service, we completely build out the website for you with as little work as possible from you.
00:03:16.719 --> 00:03:26.400
You submit some information, our team gets some feedback and then gets off to the races to get the website online as quickly as possible because we want to get you online and get you ranking as quickly as we can.
00:03:26.560 --> 00:03:31.759
And we'll have it up and running within one or two business weeks, depending on how quickly we can get the information from you.
00:03:31.919 --> 00:03:38.479
But again, the whole point is to free up your time and allow you to do the thing that you truly enjoy doing and serving your clients.
00:03:38.719 --> 00:03:39.280
We're here for you.
00:03:39.360 --> 00:03:42.000
Come check us out at gohappybeauty.com.
00:03:42.159 --> 00:03:47.520
We have a variety of add-ons, including an e-commerce add-on and an LMS learning management system.
00:03:47.759 --> 00:03:48.960
We're gonna sell courses online.
00:03:49.039 --> 00:03:51.360
So come check us out at gohappybeauty.com.
00:03:51.520 --> 00:03:54.240
If you have any questions, we're always here and more than happy to help.
00:03:54.479 --> 00:03:57.360
You can reach us directly at hello at gohappybeauty.com.
00:03:57.520 --> 00:03:58.639
Thank you so much for tuning in.
00:03:58.719 --> 00:04:01.520
I hope you enjoy this episode and have a wonderful day.
00:04:08.240 --> 00:04:09.919
Anna Holloway, how are you doing?
00:04:10.000 --> 00:04:11.199
Welcome to the podcast.
00:04:11.520 --> 00:04:12.159
I'm good.
00:04:12.240 --> 00:04:13.280
How are you doing, Grant?
00:04:13.360 --> 00:04:14.000
Thanks for having me.
00:04:14.319 --> 00:04:15.199
Yeah, I'm doing awesome.
00:04:15.360 --> 00:04:16.160
It's good to see you again.
00:04:16.240 --> 00:04:21.839
We've obviously seen each other in person a couple times and also recorded a podcast, so it's good to reconnect.
00:04:22.160 --> 00:04:23.839
Yeah, it's been a while though.
00:04:23.920 --> 00:04:28.000
I think that podcast was before 2022's event.
00:04:28.319 --> 00:04:29.920
Was it really that long ago?
00:04:30.160 --> 00:04:31.279
I think it's been that long.
00:04:31.600 --> 00:04:32.000
Wow.
00:04:32.160 --> 00:04:33.279
I should have looked before.
00:04:33.439 --> 00:04:33.600
Wow.
00:04:33.759 --> 00:04:36.319
It's been quite that was my first podcast ever.
00:04:36.480 --> 00:04:39.600
Now I'm co-hosting another one.
00:04:40.480 --> 00:04:42.720
Look how much changes in just a couple years.
00:04:43.120 --> 00:04:46.319
Oh, what a fun little reunion.
00:04:46.639 --> 00:04:47.519
Yeah, absolutely.
00:04:47.680 --> 00:04:48.079
Absolutely.
00:04:48.160 --> 00:04:50.160
Well, you know, we I I'd love to chat today.
00:04:50.240 --> 00:04:52.399
We won't talk a lot about uh Slay the Spray here.
00:04:52.480 --> 00:04:58.000
It's coming up in just over a month from the time recording this, probably about a month from when this podcast will come out.
00:04:58.079 --> 00:05:03.120
So February 16th to the 18th in sunny, wonderful San Diego, Southern California.
00:05:03.199 --> 00:05:07.759
There, you can't beat the venue location, and uh it's a great place to be.
00:05:07.839 --> 00:05:16.560
So I'd love to to to chat about it, you know, whatever kind of information we can help people learn about it, people that haven't gone to it, I think have a lot of questions.
00:05:16.639 --> 00:05:18.319
I'm sure you see a lot of them as well.
00:05:18.480 --> 00:05:32.720
So give us kind of the lowdown, like what is what what is to be expected for this, you know, who's it for, any information you want to share, and then we can totally talk about some of the the points and obviously experience since I've been to a couple of the events uh as well.
00:05:33.279 --> 00:05:34.000
Yeah, yeah.
00:05:34.079 --> 00:05:35.360
We're looking forward to it.
00:05:35.519 --> 00:05:45.680
I'm personally really excited for this one being back in Slate in San Diego, because that's actually where I started my spray tanning career, believe it or not, right in Del Mar, actually.
00:05:45.839 --> 00:05:48.160
So we're gonna be at the Hilton Del Mar.
00:05:48.319 --> 00:05:55.120
So I think it's gonna be like pretty much walking distance from the first tanning salon I ever worked at, which is like crazy.
00:05:55.360 --> 00:06:00.240
Um, so a little fun fact there, but just uh really excited for this year's event.
00:06:00.480 --> 00:06:06.000
So um I've been helping Kelly Callahan host Slay the Spray for a few years now.
00:06:06.160 --> 00:06:13.759
Um, and it's been so much fun being behind the scenes and getting to meet all of these, you know, spray tan artists at different levels of their businesses.
00:06:13.839 --> 00:06:26.000
And so what we do with our Slay the Spray event, if you have never heard of it, have never been, um, it is a two to three day event, um, kind of depending on the main event, the ticket tiers, which we can get into all of that.
00:06:26.160 --> 00:06:31.279
But um, it's basically a two to three day business conference for spray chain artists.
00:06:31.360 --> 00:06:34.800
But don't roll your eyes when I say conference, because it's not a porn conference.
00:06:34.879 --> 00:06:36.800
We do a lot, we have lots of fun.
00:06:36.959 --> 00:06:39.279
Um, definitely not stuffy or corporate.
00:06:39.360 --> 00:06:41.519
If you know Kelly and I, you know that to be true.
00:06:41.680 --> 00:06:59.519
But um yeah, so we have a um a whole wide range of spray tan artists, of skill levels, um, solo artists, brick and mortars, um spray tan artists that have teams, and um even like franchise owners come.
00:06:59.680 --> 00:07:01.360
So a huge variety.
00:07:01.519 --> 00:07:10.720
We have a lot of brand owners come as well, either as sponsors, speakers, or just representing their brand and making connections in the industry.
00:07:11.199 --> 00:07:27.519
So it's um, like I said, a two to three day business conference for spray can artists of all levels um where we can come and make genuine connections, and then of course improve our craft through business, mindset, marketing, and technical trainings.
00:07:27.759 --> 00:07:28.079
Yeah.
00:07:28.240 --> 00:07:30.720
Yeah, this like you said, is is conference.
00:07:30.800 --> 00:07:38.800
Yeah, don't let that uh kind of steer you in the wrong direction because there are some conferences I've been to in the past that uh they're not the fun the little boring.
00:07:38.959 --> 00:07:39.680
Yeah, a little boring.
00:07:39.920 --> 00:07:41.040
These these are not well.
00:07:41.120 --> 00:07:44.480
Obviously, you guys put on a wonderful conference, it's always fun.
00:07:44.639 --> 00:07:48.399
The atmosphere is great, uh, and then the content obviously is exceptional.
00:07:48.480 --> 00:07:58.720
The speakers, you have a like you said, there's a wide range of speakers and attendees, whether a mobile business that's a solo owner or somebody with physical multiple locations, employees.
00:07:58.879 --> 00:08:00.480
Uh, there's just a ton to it.
00:08:00.639 --> 00:08:11.120
But I think you know, the the benefit you get from being there, from learning from people, connecting, obviously, I think is second to none in in any kind in any in-person event, right?
00:08:11.199 --> 00:08:13.040
So that is probably one of the biggest things.
00:08:13.120 --> 00:08:15.600
And I think you probably hear that a lot from people that have gone.
00:08:15.680 --> 00:08:23.360
And I know from going twice that I see some of the same people over again because they want to experience that again, see their friends, all these kind of things as well.
00:08:23.600 --> 00:08:24.240
Yeah.
00:08:24.480 --> 00:08:24.720
Yeah.
00:08:24.959 --> 00:08:29.680
Yeah, we actually have a ton of new people this year, which is really exciting.
00:08:29.759 --> 00:08:33.679
But in the past, we kind of, you know, start to see a lot of the same names and faces.
00:08:33.759 --> 00:08:38.159
And I think that's just also a testament to the fact that like this event is great.
00:08:38.320 --> 00:08:40.480
People want to keep coming back year after year.
00:08:40.639 --> 00:08:44.720
They have FOMO if they don't come or if we don't host it like last year.
00:08:44.960 --> 00:08:57.679
Um, and so, you know, it's really been such a joy this year to see all of the new artists get excited about it, buy their tickets, um, and look forward to their first time connecting in person.
00:08:57.840 --> 00:09:07.279
I know it's, you know, obviously scary if you've never been to an event before, maybe if you're new to the industry, um, but really at the end of the day, nothing to be scared about.
00:09:07.440 --> 00:09:08.639
We're all super friendly.
00:09:08.799 --> 00:09:15.200
We really cultivate um an environment of collaboration and fun, connections.
00:09:15.360 --> 00:09:18.639
And so um, it's gonna be a really fun year, I think.
00:09:18.879 --> 00:09:19.600
Yeah, yeah.
00:09:19.759 --> 00:09:22.480
I know that it can be, like you said, it can be a little overwhelming, especially.
00:09:22.559 --> 00:09:24.080
I mean, I'm I'm an introvert naturally.
00:09:24.159 --> 00:09:30.799
So going to conferences in the past, even Slay the Spray, where I'm, you know, I spoke at a couple of them, and then I know people going there.
00:09:30.879 --> 00:09:36.240
You still, you know, you're going by yourself, you have this feeling of like, uh, you know, what's it gonna be like and all this?
00:09:36.320 --> 00:09:47.679
But it is like those, those ultimately those uh connections and those events kind of change, and obviously, from some of the testimonials from people that have been there, can literally change the path of their career and business, right?
00:09:47.759 --> 00:09:50.159
So it's huge, huge things can come from that.
00:09:50.320 --> 00:09:55.679
I think getting outside of the comfort zone is where you find all those things that you haven't quite found yet, right?
00:09:55.759 --> 00:09:57.519
So for sure, yeah.
00:09:57.919 --> 00:10:04.879
I heard um someone the other day say there's no growth in the comfort zone, and there's no comfort in the growth zone.
00:10:04.960 --> 00:10:05.840
And I love that.
00:10:06.080 --> 00:10:13.759
And so it really like I think that's that needs to be my next like little marketing promo for slay the spray.
00:10:14.960 --> 00:10:17.759
Get out of your comfort zone, come try it.
00:10:18.159 --> 00:10:18.720
Yeah, for sure.
00:10:18.799 --> 00:10:27.279
So you're saying a lot of new people that now the people that are coming, are they like new artists, like they just started or new to slay the spray or or mix of both?
00:10:27.679 --> 00:10:32.879
We have um, I think a lot of people who are new to Slay the Spray this year.
00:10:33.200 --> 00:10:39.279
I know we typically um we kind of do some market research before and after the event, see where people are at.
00:10:39.360 --> 00:10:41.840
And this year we're actually doing something really fun.
00:10:42.000 --> 00:10:48.240
Um, so you want to get your tickets soon because we are going to be sending out um like a market research survey.
00:10:48.399 --> 00:11:09.840
We are going to be doing for the first ever time, we're gonna be doing breakout sessions, like a little mastermind where you're gonna be in small groups of people who are at a similar stage in business or income level or like um mobile versus solo artists versus in studio, like people who are kind of building the same type of business and in the same kind of chapter um that you are.
00:11:10.000 --> 00:11:11.759
So they're gonna be groups of about 10.
00:11:11.840 --> 00:11:16.799
So you're definitely gonna have some time to build those stronger connections with people that just get it.
00:11:17.039 --> 00:11:25.679
Um, and so again, we're gonna be, you know, sending out that email shortly to get everyone's information and get you guys assigned into small breakout groups.
00:11:25.759 --> 00:11:43.919
And that's gonna be really fun because we'll get um a little bit more of that personal touch, which I know again, sometimes like there's great connections always to be made at Slay the Spray, but also it's very busy, there's lots of people, and sometimes we don't have all the time to just really create some deep connections and talk about like business and the struggles.
00:11:44.000 --> 00:11:52.080
So really excited for the breakout sessions, but yeah, there's gonna be a wide range of, I mean, definitely we have a lot of returning people as well.
00:11:52.559 --> 00:12:01.279
Um, so we're gonna have obviously, I know like um Audrey Lyons from Glazed.
00:12:01.519 --> 00:12:06.720
She was there at the last in-person event, but wasn't a speaker or sponsor, and this year she's gonna be both.
00:12:06.960 --> 00:12:08.559
So um, that's really exciting.
00:12:08.639 --> 00:12:14.000
But we'll have a lot of the same names and faces, but we brought in a lot of industry mentors as well.
00:12:14.080 --> 00:12:20.799
So some of our past speakers and sponsors, some of this year's speakers and sponsors are gonna be leading those breakout groups as well.
00:12:20.960 --> 00:12:23.039
So I'm really excited for that as well.
00:12:23.279 --> 00:12:24.320
Yeah, that's a great idea.
00:12:24.399 --> 00:12:31.440
It's good to connect with people that are in similar shoes, and then you can, you know, you you don't get a chance to talk to people that are doing the same thing as you very often, you know.
00:12:31.519 --> 00:12:33.279
Uh yeah, it's just the way it is.
00:12:33.519 --> 00:12:34.240
Yeah, yeah.
00:12:34.320 --> 00:12:37.120
And people like your friends and family, they just don't get it.
00:12:37.200 --> 00:12:38.159
They never will.
00:12:38.399 --> 00:12:40.240
They'll get tired of hearing about it, right?
00:12:40.480 --> 00:12:40.960
Right.
00:12:41.200 --> 00:12:43.039
And they don't, yeah, they just don't understand it.
00:12:43.120 --> 00:12:43.600
It's different.
00:12:43.759 --> 00:12:47.919
So so give us a little bit of the uh what is kind of the format for that?
00:12:48.000 --> 00:12:54.480
It's Monday, Tuesday, Wednesday, um, which is great, I think, for all spray tan artists because it's typically the slower days in the business, right?
00:12:54.639 --> 00:12:58.799
So give it and and it's right after Valentine's, which is nice.
00:12:59.279 --> 00:13:01.759
Yes, I know, not the week before, thank goodness.
00:13:01.840 --> 00:13:02.799
We planned that well.
00:13:03.039 --> 00:13:03.679
Yeah, for sure.
00:13:03.840 --> 00:13:14.879
So give us kind of the overview of like what are what are the are the days broken up into uh different uh you know items or or types of things, or how you how'd y'all do that?
00:13:15.200 --> 00:13:16.080
Yes, yep.
00:13:16.159 --> 00:13:23.840
So the first day, the Monday, February 16th, that is going to be a day for um small group classes.
00:13:23.919 --> 00:13:25.200
So those are extra.
00:13:25.360 --> 00:13:31.600
We have our main event on Tuesday and Wednesday, and then on Monday, there's also some small group classes that you can get for an upgrade.
00:13:31.679 --> 00:13:36.240
So that is going to be your shimmer, gold, or VIP slay the spray ticket.
00:13:36.399 --> 00:13:40.639
Um, the bronze level just comes with the main event, which is Tuesday and Wednesday.
00:13:40.720 --> 00:13:47.519
But if you get shimmer, gold, or VIP, you will have access to either one or both of our beginners or master's class.
00:13:47.600 --> 00:13:51.200
So the shimmer ticket level gets your choice of either class.
00:13:51.360 --> 00:13:53.600
It is a four-hour small group.
00:13:53.759 --> 00:13:55.600
Well, I wouldn't say small.
00:13:55.840 --> 00:14:02.399
I think we're gonna have about like 20 to 30 people, depending on um each each class.
00:14:02.720 --> 00:14:04.960
Um, but that's gonna be 8 a.m.
00:14:05.200 --> 00:14:09.279
to noon and then 12 to 4:30 or 12:30 to 4:30.
00:14:09.360 --> 00:14:10.960
We're giving ourselves a lunch break this year.
00:14:11.200 --> 00:14:14.879
Last last year, Cherie and Pamela did not get a lunch break.
00:14:15.039 --> 00:14:20.960
And I was like, I remember having to like order them pizza to have it delivered to be there right at noon.
00:14:21.120 --> 00:14:24.639
So, anyways, we're being a little again more intentional this year.
00:14:24.799 --> 00:14:28.879
But yes, so on Monday, we have our beginner's training, our master's training.
00:14:28.960 --> 00:14:33.519
If you've already bought your slate the spray ticket and you want to upgrade, you can absolutely do so.
00:14:33.679 --> 00:14:35.200
Um, head to our website.
00:14:35.440 --> 00:14:46.159
Um, but if um you don't get a shimmer gold or VIP ticket or want to come to one of those classes, your event starts at 8 a.m.
00:14:46.639 --> 00:14:48.720
on Tuesday morning, the 17th.
00:14:48.879 --> 00:14:55.919
So I highly recommend arriving on Monday if you have a bronze ticket level or um the Monday also starts at 8 a.m.
00:14:56.159 --> 00:15:05.600
So if you are planning on coming to the beginners or masters training, um get get there on Sunday so that you don't miss it.
00:15:05.679 --> 00:15:11.679
But yeah, so we're gonna have the small group trainings on Monday, and then Tuesday and Wednesday is the main event.
00:15:12.000 --> 00:15:13.440
And that goes from 8 a.m.
00:15:13.600 --> 00:15:14.320
to 10 a.m.
00:15:14.480 --> 00:15:17.120
is going to be the vendor expo on both of those days.
00:15:17.279 --> 00:15:24.639
So that's where you can come peruse all of the sponsors, their booths, get to know, you know, the brands, try some of their products.
00:15:24.799 --> 00:15:26.720
Obviously, glazed, Xtan.
00:15:26.960 --> 00:15:32.559
Um, well, actually, Glazed is a swag bag sponsor, so they will um have some goodies in our swag bags.
00:15:32.639 --> 00:15:37.039
But um, in-person booths, we are going to have the sunless store there.
00:15:37.120 --> 00:15:42.639
We're gonna have Xtan Sunless there, the Sunless Edit is gonna be there, V Cool Tan and Co.
00:15:42.960 --> 00:15:47.519
Pierced by Glow, um, and some other brands as well.
00:15:47.600 --> 00:15:52.559
So you get to actually connect with brand owners again, try their products, which I really love.
00:15:52.799 --> 00:15:54.240
And then at 10 a.m.
00:15:54.480 --> 00:15:55.360
starts the main event.
00:15:55.440 --> 00:15:57.360
So that is going to be the speakers.
00:15:57.519 --> 00:16:03.200
We'll have like breakout sessions again, the mastermind that is happening on Tuesday afternoon.
00:16:03.440 --> 00:16:08.480
So Tuesday is more of like mindset and technical skills.
00:16:08.559 --> 00:16:13.279
So we're gonna open it up with a manifestation expert, which we're really excited about.
00:16:14.080 --> 00:16:17.440
And then I'm gonna be doing a live X TAN demo.
00:16:17.600 --> 00:16:19.840
We have Kaylin Sisk from the Sunless store.
00:16:20.000 --> 00:16:30.559
Like I said, she's gonna be talking about solution maintenance um or uh equipment maintenance and equipment maintenance.
00:16:30.720 --> 00:16:38.399
And so um, and then some other technical speakers, and then on Wednesday, again, we're gonna do 8 to 10 a.m.
00:16:38.559 --> 00:16:46.240
You can come check out the vendor booths, and then we have our more um business and marketing speakers.
00:16:46.399 --> 00:16:52.639
So we're gonna have Gina Lopez talking about confidence on camera, showing up on social media.
00:16:52.799 --> 00:17:03.440
We're gonna have Maddie, Liz Tance, Maddie Orchard is gonna be there talking about websites and e-commerce, and of course, we've got some other amazing speakers lined up as well.
00:17:03.600 --> 00:17:07.599
So that's kind of how it's broken up as far as like each day goes.
00:17:07.759 --> 00:17:15.759
And then on Wednesday night, we are closing the event with a big cocktail party that I'm so excited about.
00:17:15.839 --> 00:17:21.599
We actually used to open the event with the cocktail party, but people didn't know each other.
00:17:21.839 --> 00:17:33.920
It was like everyone's first, everyone was just getting there, and so we decided to put it at the end of the event this year so that we can just celebrate, you know, the the event that we've had, the friendships that were made, and all of that.
00:17:34.079 --> 00:17:57.039
And so um, if you if you are in the Slay the Spray community, you might remember that after Slay the Spray 2023, we were very bold and we put out into the world that we were gonna host the next one in Nashville, which never happened because we quickly realized that getting all of our stuff from Southern California to Nashville was just gonna be too much.
00:17:57.200 --> 00:18:00.400
It's just really not feasible for us on our end.
00:18:00.559 --> 00:18:07.039
And so what we have decided to do for the cocktail party was um bring the Nashville vibes to San Diego.
00:18:07.119 --> 00:18:10.480
So we are doing a Nash Diego cocktail party.
00:18:10.559 --> 00:18:21.680
So think like if you were going to um Nashville for like a bachelorette or a bachelor party and all the sparkles, all the glitter, the western vibes, there's gonna be like country music.
00:18:21.839 --> 00:18:24.400
We'll see if anyone knows how to do line dancing.
00:18:24.559 --> 00:18:24.960
I don't know.
00:18:25.039 --> 00:18:28.160
Someone there is gonna know how to line dance and they're gonna teach it, I'm sure of it.
00:18:28.240 --> 00:18:32.319
Maybe Chrissy LaRocque, I feel like she probably knows how to line dance.
00:18:32.480 --> 00:18:36.480
Liz um Liz LeBlanc, I bet she knows how to line dance.
00:18:36.720 --> 00:18:37.119
Yeah, yeah.
00:18:37.359 --> 00:18:41.279
And so um, yeah, we're gonna, you know, make it a fun little cocktail party.
00:18:41.359 --> 00:18:43.440
If you're not into the Western thing, that's okay.
00:18:43.680 --> 00:18:48.319
Show up as you are, but we'll we're gonna just do that kind of denim and diamonds type theme.
00:18:48.480 --> 00:18:50.480
And that's included with your ticket.
00:18:50.640 --> 00:18:58.240
And if you happen to be local to the San Diego area, but you can't make the main event, the schedule doesn't work for you, but you want to come to the party.
00:18:58.400 --> 00:19:01.279
We do have tickets open for just that party.
00:19:01.440 --> 00:19:06.400
If you just want to come and hang out with sunless artists, so that's a really cool opportunity as well.
00:19:06.559 --> 00:19:12.400
You're gonna be able to, again, be in the room with 200 other spray tan artists, have a good time, dance, connect.
00:19:12.480 --> 00:19:15.039
Um, we have a photo booth, fun stuff.
00:19:15.119 --> 00:19:17.359
We're gonna be all dressed up, just gonna have a blast.
00:19:17.519 --> 00:19:19.680
So that is 7 to 11 p.m.
00:19:20.160 --> 00:19:26.799
on the 18th, which means if you are coming, do not leave until the 19th, maybe even the 20th.
00:19:27.200 --> 00:19:30.799
If you don't want to be on a plane after a cocktail party.
00:19:30.960 --> 00:19:33.359
But um, yeah, so it's gonna be a blast.
00:19:33.519 --> 00:19:35.920
I'm really excited for the lineup to schedule.
00:19:36.000 --> 00:19:38.480
Again, like I said, it's really intentional this year.
00:19:38.640 --> 00:19:44.000
We've done this event many times now, kind of the same way, and it worked.
00:19:45.039 --> 00:19:51.519
But we're trying to improve it every single year, and so we are trying new things, and I think it's gonna be amazing.
00:19:51.759 --> 00:19:56.960
Yeah, sounds like I like the idea that I remember the cocktail party, and I'm I remember the one in Florida.
00:19:57.039 --> 00:20:01.599
I'm trying to remember the one in uh LA, but yeah, the one in Florida there was it was at the beginning, which is cool.
00:20:01.759 --> 00:20:03.200
The white everybody was in all white.
00:20:03.279 --> 00:20:04.160
I remember that part of it.
00:20:04.400 --> 00:20:05.119
Yeah, yeah.
00:20:05.279 --> 00:20:09.839
So the LA one was the night with the stars, like this red carpet theme.
00:20:10.000 --> 00:20:10.720
Yeah, I remember.
00:20:10.799 --> 00:20:12.000
Okay, there you go.
00:20:12.559 --> 00:20:13.680
Well, yeah, it's a good way to do it.
00:20:14.559 --> 00:20:15.599
Yeah, well, it's good to do it.
00:20:15.680 --> 00:20:16.960
I think it makes sense to do at the end.
00:20:17.039 --> 00:20:27.599
So you're like that point, people have connected for a couple days, they're gonna let their guard down a little bit, have some fun after all their all their uh let their brain rest a little bit from all the learning they've done and things like that.
00:20:27.920 --> 00:20:38.079
Yes, yeah, unwind, decompress, because it's a I mean, it's not an intense few days by any means, but it's a lot of information, it's a lot of excitement.
00:20:38.319 --> 00:20:41.599
If you've never been before, it's like the adrenaline, the meeting new people.
00:20:41.680 --> 00:20:43.519
It is kind of like long days, you know.
00:20:43.599 --> 00:20:51.039
We pack a lot into your days because we want it to be super valuable, but yeah, we're just gonna cut loose and it's gonna be awesome.
00:20:51.200 --> 00:20:52.559
Yeah, yeah, no, it makes sense.
00:20:52.640 --> 00:20:59.279
I mean, me, like I said, me as an introvert, like after I'm around people for all day and you're talking and smiling, then you're just like, you need to relax a bit.
00:20:59.359 --> 00:21:00.000
So that's perfect.
00:21:00.400 --> 00:21:00.640
Right.
00:21:00.799 --> 00:21:01.279
Yeah.
00:21:01.519 --> 00:21:02.079
That's perfect.
00:21:02.240 --> 00:21:10.640
Well, yeah, I mean, so from experience too, uh you know, like I said, I mentioned earlier the the connections, I feel like is to me seems like one of the most valuable things.
00:21:10.720 --> 00:21:20.960
Obviously, you learn a lot from people when you're sit there um listening, even if they're artists that are at the same skill level or they've been in the industry the same amount of time as you, you know, that's something to consider.
00:21:21.039 --> 00:21:22.720
But you can always learn from people, it's great.
00:21:22.799 --> 00:21:27.519
But those connections you make, you you know, you make friends that hopefully will be lifelong friends.
00:21:27.599 --> 00:21:28.640
I know that's super valuable.
00:21:28.720 --> 00:21:39.519
So those connections and people you meet there will be uh for those that haven't gone or haven't been to a a conference like this before, those connections can be super valuable, especially because you're gonna do the breakout groups.
00:21:39.599 --> 00:21:45.119
That'll be a another way to add another layer of like you know, comfort comfort with those people.
00:21:45.200 --> 00:21:52.480
And then probably obviously you'll probably stay connected with those people as well because you'll know, hey, they're walking in similar shoes to me and things like that.
00:21:52.799 --> 00:21:53.359
For sure.
00:21:53.440 --> 00:21:53.759
Yeah.
00:21:53.920 --> 00:22:04.880
I notice um just by you know being part of the event for the last few years, it's fun to see a Lot of the connections like stay strong or like get even stronger after the event.
00:22:04.960 --> 00:22:14.640
Like you start little group chats or just you know, you find your business bestie, maybe even someone semi-local to you, regional, someone that you can connect with and go grab a coffee with.
00:22:14.799 --> 00:22:17.759
Um, lots of ways to keep those, you know, relationships strong.
00:22:17.920 --> 00:22:28.960
I actually just did a podcast episode with Brittany Sturgel last week, and she shouted out you um for you know, she met you in Florida at the Florida Florida event.
00:22:29.119 --> 00:22:30.160
I cannot talk.
00:22:30.319 --> 00:22:38.880
Um, and then she said that you're helping her again, like with the website you helped her with, and now with her e-commerce and uh or course platform.
00:22:38.960 --> 00:22:48.480
And so really fun to see those connections, and you know, you never know when you know having that that connection would benefit you, right?
00:22:48.640 --> 00:22:51.680
So um your your network is your net worth, right?
00:22:51.759 --> 00:22:52.720
So yeah, totally.
00:22:52.799 --> 00:23:07.359
Yeah, and I know for us, like obviously we've worked with a lot of artists in the industry, and it's always it's always cool, and I always tell my team, like it makes it it takes it another level because you meet these people, like you just see their name on email, or even you talk on the phone, or maybe you see randomly video chat or whatever it is.
00:23:07.519 --> 00:23:12.160
But once you see them in person, like it makes it more real, like, oh, you're helping these people, whatever it is, right?
00:23:12.240 --> 00:23:14.480
It's just it's just good to have that that in-person connection.
00:23:14.559 --> 00:23:16.880
You can't you can't really re replicate or replace that.
00:23:16.960 --> 00:23:19.200
I don't feel like totally, yeah.
00:23:19.359 --> 00:23:34.640
And it's always fun, especially for me, is like I will like at the last event, I worked the registration table, like when people were checking in and stuff, and I would know people's like either their Instagram or their name or their face, but not all together.
00:23:34.880 --> 00:23:36.319
And so I'd be like, What's your name?
00:23:36.480 --> 00:23:41.200
And then they would say your name, and I'd be like, Oh, I know you, and I should have known you, and I feel bad.
00:23:41.279 --> 00:23:45.599
And I'm always like, You need to show your face on social media more because then I would have recognized you.
00:23:46.000 --> 00:23:50.799
Um, but yeah, it's always fun to yeah, just put the put the names to the face, to the business name.
00:23:50.880 --> 00:23:51.599
It's a lot of fun.
00:23:51.759 --> 00:23:53.119
Yeah, it is for sure.
00:23:53.279 --> 00:23:53.599
For sure.
00:23:53.759 --> 00:23:57.039
So I'm sure like you you guys have been, you know, promoting this for a while.
00:23:57.200 --> 00:23:59.839
I'm sure you get a lot of questions and things like that.
00:23:59.920 --> 00:24:00.960
What are what are the most common?
00:24:01.440 --> 00:24:04.880
I'm just curious, like, what are the most common questions you get from people that are kind of on the fence?
00:24:05.039 --> 00:24:10.079
Because I know that like it's a commitment for people, obviously, from a time perspective, obviously there's money involved.
00:24:10.240 --> 00:24:16.480
But I'm kind of curious, like, what are the common questions that that you guys are hearing from people that are on the fence?
00:24:17.119 --> 00:24:18.160
Yeah, absolutely.
00:24:18.319 --> 00:24:23.920
So um, some of the most common questions I get are really a lot about like, what am I gonna learn?
00:24:24.000 --> 00:24:24.960
What am I gonna take away?
00:24:25.119 --> 00:24:25.200
Right.
00:24:25.359 --> 00:24:30.000
And so that's going back to again, we we have a good mix of technical information.
00:24:30.079 --> 00:24:34.720
Um, and again, we really try to make this and bring in speakers and topics.
00:24:34.880 --> 00:24:38.559
We we don't just like let our speakers like pick whatever they want.
00:24:38.640 --> 00:24:39.680
It's very strategic.
00:24:39.839 --> 00:24:51.519
We all are working together to make sure that we are not overlapping on common like themes or topics, um, bringing some new kind of you know, information that maybe is not available elsewhere.
00:24:51.759 --> 00:24:58.799
So, for example, like if you know, XTAM, we're not coming in and we're teaching our beginner's course like just as is, right?
00:24:58.880 --> 00:25:03.440
It's a little different than what you can get from just buying a course online.
00:25:03.680 --> 00:25:09.200
This is like custom, you know, new information that we have created for this event.
00:25:09.359 --> 00:25:22.079
Um, and so if you're not sure about what to ex like what you're gonna learn, we do have the um tentative schedule speakers and their topics up on our website at Slay the Spray now.
00:25:22.160 --> 00:25:23.599
So you can kind of check it out.
00:25:23.759 --> 00:25:25.759
Um, we do have the virtual options as well.
00:25:25.920 --> 00:25:34.880
So I know one of the one of the biggest things is I either can't afford to get to San Diego, I can't take the time off, um, I can't, I don't have a babysitter or whatever.
00:25:34.960 --> 00:25:36.079
You just can't make it.
00:25:36.160 --> 00:25:43.680
Um, or even we have people from halfway across the world or all the way across the world that just don't want to puddle jump or can't puddle jump, right?
00:25:43.839 --> 00:25:46.880
So um we do have the virtual options as well.
00:25:46.960 --> 00:25:52.319
So that's a very common question was can I still, you know, be a part of the event even if I can't make it there?
00:25:52.400 --> 00:25:54.160
The answer is absolutely yes.
00:25:54.480 --> 00:26:03.920
Um so with the virtual options, you will have the option to join live February 16th or February 17th and 18th for the main event on Zoom.
00:26:04.079 --> 00:26:10.160
So you can see it as it's happening, but you're also gonna get access to the replays for 30 days.
00:26:10.240 --> 00:26:14.720
So if you can't make it live, um, and even that goes for the in-person attendees as well.
00:26:14.880 --> 00:26:22.319
I know the energy is gonna be high, you're gonna be taking notes, and sometimes you might want to refer back to that information um that you know was taught to you in person.
00:26:22.400 --> 00:26:23.680
You have those replays as well.
00:26:23.839 --> 00:26:26.880
So I think that's really, really valuable.
00:26:28.000 --> 00:26:32.400
And I know because I can see on the back end that a lot of people don't watch those replays.
00:26:32.480 --> 00:26:37.039
And let me tell you guys, watch the replays because you're gonna get new information every time.
00:26:37.119 --> 00:26:43.839
So that is a huge um value add with your ticket, is that 30 days of replay access, in my opinion.
00:26:44.079 --> 00:26:56.799
Um, so beyond that, I think a lot of we get a lot of questions, maybe not so much from people that haven't bought their tickets yet, but people that have bought their tickets, people are really interested in what to wear this year.
00:26:57.119 --> 00:27:02.559
So um I usually just kind of say business casual or whatever you are comfortable and confident in.
00:27:02.640 --> 00:27:03.920
There's gonna be photo ops.
00:27:04.079 --> 00:27:06.160
Some people like to wear their brand colors.
00:27:06.240 --> 00:27:08.240
Um, they are kind of long-ish days.
00:27:08.319 --> 00:27:14.319
So some people prefer to be a little bit more comfortable, um, a little more laid back, athleisure.
00:27:14.480 --> 00:27:22.480
Um, maybe just dress like you are, you know, as a spray tan artist, especially on the small group training days, because we are gonna have some hands-on, some model opportunities.
00:27:22.640 --> 00:27:27.359
So that one's a little bit more like maybe dress like you were going to do spray tanks.
00:27:27.440 --> 00:27:32.079
Uh Tuesday and Wednesday, you can either dress business casual, you can dress up, you can dress down.
00:27:32.240 --> 00:27:34.480
It's really like a come as you are event.
00:27:34.640 --> 00:27:38.000
We do not care what you wear, we do not care how you show up.
00:27:38.160 --> 00:27:45.440
We just want you to show up and we want you to be there and we want you to take in the information and the experience for all it's worth.
00:27:45.680 --> 00:27:49.519
So um I think those are probably the most common questions.
00:27:49.680 --> 00:27:58.319
And then we do get um, you know, obviously questions about pricing and ticket tiers as well, which that information is on the website at slaythespray.com.
00:27:58.480 --> 00:28:08.799
Like I said, there's a few different ticket tiers, so it really just depends on what's best for you and your business, um, because it obviously varies on where you are in your business.
00:28:08.880 --> 00:28:11.920
But like I said, that bronze ticket is the base ticket level.
00:28:12.160 --> 00:28:20.240
We also do have Afterpay and Klarna at checkout, or we also have our own in-house payment plan options as well.
00:28:20.400 --> 00:28:26.799
So if you don't want to go through, you know, a third party like Afterpay or Klarna, we have um payment plans as well.
00:28:26.880 --> 00:28:31.359
So we are willing to work with people, we want to get people there, we know the value of this event.
00:28:31.519 --> 00:28:34.799
So I'm also um taking like discovery calls.
00:28:34.880 --> 00:28:46.640
So if you guys have questions and you just want to pick your brain and you didn't get your answers from this podcast episode or online, you can book a call with me and I can just send you the link to put in the show notes.
00:28:46.960 --> 00:28:47.680
Yeah, totally.
00:28:47.759 --> 00:28:53.519
We'll definitely include that because obviously, even if the question's been answered, some people might have a specific question, right?
00:28:53.599 --> 00:28:56.319
They want to twist there that they need to know.
00:28:56.559 --> 00:28:58.480
There's lots of questions, and that is okay.
00:28:58.559 --> 00:29:00.720
We welcome questions, we want to hear your questions.
00:29:00.880 --> 00:29:02.000
So that's what I'm here for.
00:29:02.240 --> 00:29:02.480
Absolutely.
00:29:02.559 --> 00:29:03.839
It's a big commitment, obviously.
00:29:03.920 --> 00:29:04.799
People understand that, right?
00:29:04.880 --> 00:29:05.519
So you guys are there.
00:29:05.599 --> 00:29:10.799
You have it, like you said, you have looks like you have bronze, uh, bronze shimmer, gold, and then you have the VIP.
00:29:10.880 --> 00:29:12.160
So there's four different tiers.
00:29:12.319 --> 00:29:13.279
We won't go through all that.
00:29:13.359 --> 00:29:16.400
Go online and read it because there's little little differences there for that.
00:29:16.480 --> 00:29:23.759
I think you know, I would say anybody that's on the fence is probably well, you know, they're probably gonna go maybe on the bronze, I would say, just because of the cost difference there.
00:29:23.839 --> 00:29:26.720
But I mean, even if you've never been, start somewhere next time.
00:29:26.799 --> 00:29:27.440
You can always upgrade.
00:29:27.519 --> 00:29:28.799
You probably upgrade when you're at the event.
00:29:28.880 --> 00:29:35.200
I don't know how all that works, but I'm just saying, like, you know, don't hesitate to go and don't get too caught up in the options, right?
00:29:35.279 --> 00:29:36.160
Just get there.
00:29:36.640 --> 00:29:37.279
Absolutely.
00:29:37.440 --> 00:29:39.200
And yeah, that's a solid point too.
00:29:39.359 --> 00:29:45.839
We accept upgrades um up until like the week before the event, as far as coming to the beginners and masters, too.
00:29:45.920 --> 00:29:54.640
So if you just want to secure your seat and make sure that tickets, because we do have a limited amount of bodies that are gonna be able to fit into the conference room, right?
00:29:54.799 --> 00:30:01.440
So, what I always suggest is buy if you know you want to go, just buy your bronze ticket and you know you can figure out the rest later.
00:30:01.519 --> 00:30:03.519
If you want to upgrade, you just email us.
00:30:03.680 --> 00:30:06.559
Um, as long as there's seats in the class, it's no big deal.
00:30:06.720 --> 00:30:10.240
Um, we'll have a you know certificate for you there.
00:30:10.319 --> 00:30:18.480
You also get online access to the um or lifetime access to the online course, whether it's the beginners or masters as well on our back-end portal.
00:30:18.720 --> 00:30:23.119
So um, yeah, just start with the bronze ticket if you're unsure.
00:30:23.519 --> 00:30:24.559
Secure your seat.
00:30:24.640 --> 00:30:30.640
That gives you like your body is able to fit in the room, and then everything else is figure outable from there.
00:30:30.880 --> 00:30:31.119
Right.
00:30:31.279 --> 00:30:32.880
These are fire marshal laws, guys.
00:30:32.960 --> 00:30:33.599
Come on.
00:30:35.839 --> 00:30:38.240
That totally we're being serious, okay?
00:30:39.440 --> 00:30:40.720
And we always sell out.
00:30:40.880 --> 00:30:41.759
We always sell out.
00:30:41.839 --> 00:30:43.680
So it's like a lot of people like to wait.
00:30:43.759 --> 00:30:45.759
They wait, they wait, you know, like we were talking about before.
00:30:45.920 --> 00:30:50.000
You got to make sure schedules line up, yeah, whatever, child care, et cetera, et cetera.
00:30:50.079 --> 00:30:55.440
It's so many different things that factor in, but nevertheless, if you can get there, it's it's totally worth it uh for sure.
00:30:55.599 --> 00:31:01.759
So I guess one of the last couple questions I would have is like, let's let's let's take it from two different points of views.
00:31:01.839 --> 00:31:05.039
Let's look at a beginner artist and what you think they're gonna take away from it.
00:31:05.119 --> 00:31:15.839
And then on the other side, like somebody that's been in this business for a while and what they'll take away from it, you know, because it's easy for the beginners to, I'm assuming, to think, uh, you know, is this too advanced for me?
00:31:16.000 --> 00:31:16.720
Am I even there yet?
00:31:16.799 --> 00:31:16.960
Right?
00:31:17.039 --> 00:31:18.000
Maybe I'm just getting started.
00:31:18.079 --> 00:31:23.119
And then for people that have been in the business for quite some time, they're like, what am I going to get out of this?
00:31:23.200 --> 00:31:27.680
So let's let's start with the beginner and kind of say, what do you think the high, like the highlight is?
00:31:27.759 --> 00:31:39.200
I know we've talked, you know, about the different things they're gonna learn and stuff, but if you were a or you've probably talked to people that were beginners and came to previous events, like what did they take away from what were the big things they took away, you know, from that?
00:31:40.079 --> 00:31:43.119
Yeah, I think there's two things that really come to mind.
00:31:43.359 --> 00:31:48.559
One would be um the connecting with brands and other artists.
00:31:48.720 --> 00:31:54.880
Like I think when you are starting out, I think we think we're alone, right?
00:31:55.279 --> 00:32:01.599
And you know you're you can be in business for yourself without being by yourself.
00:32:01.680 --> 00:32:06.880
And that is, you know, what we are here for is to, you know, have that support that keeps you going.
00:32:06.960 --> 00:32:19.599
But also, again, connecting with brands is super valuable because if you are new and you're still trying to figure out like what brand of solution do I like, what machine do I like, what things like you can tangibly try it in person.
00:32:19.680 --> 00:32:22.880
You get to ask the owner, like Viva from AYU.
00:32:22.960 --> 00:32:31.920
She's gonna be there, she's gonna be talking all about sunless science, and she's gonna, you know, be able to tell you like what's in her products and you know why she believes in them.
00:32:32.000 --> 00:32:37.359
And you know, you can kind of figure out from there and get some samples and see what's you know good for you.
00:32:37.519 --> 00:32:42.000
So I think as a beginner coming to Slay the Spray, your mind is going to be just more open.
00:32:42.079 --> 00:32:44.880
You'll be like, oh my gosh, I didn't know that like this existed.
00:32:45.039 --> 00:32:46.559
I didn't know that I needed this.
00:32:46.720 --> 00:33:00.319
Um, and even going into the education side, it's like things that you know, again, showing up confidently on camera, that is a I cannot tell you how many times I see, I don't want to show my face on social media.
00:33:00.400 --> 00:33:02.160
So that's gonna be really valuable.
00:33:02.400 --> 00:33:08.640
Um, we have you know, Steph and Kelsey from the Glow TF up my god, I don't know if I can cut it on your podcast.
00:33:08.720 --> 00:33:13.599
So um from the other podcast, all of us podcasters up in here.
00:33:13.920 --> 00:33:19.279
Um, we should, oh my gosh, we should do a group podcast episode when we're there.
00:33:19.359 --> 00:33:20.400
That would be so fun.
00:33:20.559 --> 00:33:21.440
Um, all of us.
00:33:21.599 --> 00:33:24.640
So um, yeah, so Steph and Kelsey are gonna be there.
00:33:24.720 --> 00:33:31.759
How many people, how many artists religiously listen to that podcast every Monday morning, hang out with their sonless besties, you know?
00:33:31.839 --> 00:33:44.960
So being able to connect in person, but again, taking that information that you're not gonna get in a course um and just kind of again open your mind to you know how you can improve your client experience or your marketing skills.
00:33:45.119 --> 00:33:53.359
Um, I think it definitely, again, this event is accessible to all artists and it's made for all artists.
00:33:53.519 --> 00:34:15.119
So whether you we have people that have never picked up a spray tan gun that come, they go ahead and they invest in, you know, the Shimmer Gold or VIP so they can get the beginner's course, um, get the online course, start going through that, take the in-person small group training, then they're certified, then they get all this extra information and they go home and they start their business.
00:34:15.199 --> 00:34:20.320
So if you think you're too unexperienced, you are absolutely not.
00:34:20.480 --> 00:34:28.320
We have people come that are just in the beauty industry that have, again, never picked up a spray tan gun and they come and they're like, oh my gosh, maybe I want to do spray tans.
00:34:28.400 --> 00:34:30.079
That's how Kelsey Laverne got started.
00:34:30.159 --> 00:34:33.199
She went to before it was Slay the Spray, it was Wake Up to Level Up.
00:34:33.280 --> 00:34:38.639
So it wasn't sunless specific, but she left the event and was like, I'm gonna start doing spray tans.
00:34:38.719 --> 00:34:40.400
And now she, you know, she's on our team.
00:34:40.559 --> 00:34:50.159
So, like, there's no, in my mind, there's literally no world in which like you are not welcome at Slay the Spray.
00:34:50.239 --> 00:35:08.480
If you are interested in spray tanning, if you have just started your business, um, or again, if you are a more advanced artist, I think you know, I can't, I think it's undeniable that the experienced artists understand the value of these events because they keep coming back every single year.
00:35:08.719 --> 00:35:16.880
Liz LeBlanc, Stephanie Pierce, um, you guys, like you guys see the value of coming back year over year.
00:35:17.039 --> 00:35:29.440
And again, that's why we keep making it fresh and bringing in new things and new ideas um every year, new speakers, new topics, because we want it to be for everyone.
00:35:29.519 --> 00:35:32.480
And so we want you to be able to have the value either way.
00:35:32.559 --> 00:35:38.559
So I think as more advanced artists, I think in my mind, like never stop learning.
00:35:38.639 --> 00:35:43.280
Like if you think you know it all, like that's when you, you know, if you're not growing, you're dying, right?
00:35:43.440 --> 00:35:47.840
So if you think you know it all, you're just wrong, to be honest.
00:35:48.079 --> 00:35:56.000
And you know, you can always, if you come with an open mind and you don't come thinking like I know it all, I'm not gonna learn anything, like come with an open mind.
00:35:56.159 --> 00:36:04.559
There are going to be bits and pieces from different people's sessions that you are that something is just gonna click or you're gonna hear something new.
00:36:04.719 --> 00:36:19.840
Again, in what how many times do you have the opportunity to get into a room with so many people that have built their businesses differently, but you know, at the end of the day, they're coming to pour into you and to share those ideas that worked for them.
00:36:19.920 --> 00:36:35.039
So I think, you know, as far as the uh more experienced artists, again, we have people that have been in the industry for 20 years that come back year after year after year because they they they they obviously get something from the event to come back every year.
00:36:35.440 --> 00:36:39.840
Yeah, if nothing else, or come and reconnect with people, they're gonna be able to share knowledge with you.
00:36:39.920 --> 00:36:44.719
And like you said, uh for sure, you can always learn something, even somebody's hadn't been in the industry as long.
00:36:44.800 --> 00:36:45.599
You can still pick up stuff.
00:36:45.679 --> 00:36:48.239
Maybe there's new ways to do things you haven't thought of or considered.
00:36:48.320 --> 00:36:49.920
So keep an open mind for those things.
00:36:50.079 --> 00:37:03.679
And for the beginner artists, obviously, I think it would give them a ton of confidence to get started with a little bit more belief in the, you know, versus taking a virtual course online or whatever they do to get started, or even without that, like they have that kind of vote of confidence.
00:37:04.000 --> 00:37:06.320
Like, I sat with these people, I learned from all these people.
00:37:06.400 --> 00:37:14.800
Look how you know, you get knowledge from how many different people you just push yourself and you get a hopefully avoid all these mistakes other people made.
00:37:15.440 --> 00:37:16.400
Right, exactly.
00:37:16.480 --> 00:37:29.519
It's just kind of like fast tracking, like learn from the people who've already made the mistakes, have already been in the dirt, and like, you know, learn from them and hopefully save yourself some time, money, headache, energy.
00:37:30.239 --> 00:37:31.440
All the above.
00:37:32.000 --> 00:37:32.800
All the above.
00:37:32.960 --> 00:37:34.800
Well, Anna, this is uh this has been great.
00:37:34.960 --> 00:37:36.320
We'll we'll make sure to link.
00:37:36.400 --> 00:37:38.079
Obviously, slaythespray.com.
00:37:38.159 --> 00:37:39.199
The website's pretty straightforward.
00:37:39.280 --> 00:37:44.239
We'll link also in the email your your calendar, whatever the link is, if people do have questions.
00:37:44.960 --> 00:37:48.320
I would uh, you know, I would not do not hesitate to reach out.
00:37:48.480 --> 00:37:50.400
Anna's more than happy to answer your questions.
00:37:50.480 --> 00:38:00.079
Like I said, everybody's gonna probably have their own little specific twist to the questions that maybe are even answered on the website, but at least they'll give them that peace of mind to know you guys are supportive or whatever it is, right?
00:38:00.159 --> 00:38:01.199
So you want to make sure you have that.
00:38:01.280 --> 00:38:07.440
But the event, you know, from the experience of being at it twice and being fortunate enough to speak twice, it was it's always good to connect.
00:38:07.599 --> 00:38:24.079
Um, we have people that are our our clients are not our clients that are there, they're learning from from from us anyway, but it's always good to connect with everybody and see everybody, um, if nothing else, you know, obviously, and you know, meeting some of the people themselves, obviously, you guys and Viva and all these other people, right?
00:38:24.159 --> 00:38:28.400
There's so many people you have a ton of new speakers this year as well, so they'll learn a lot from that.
00:38:28.480 --> 00:38:30.239
So thanks uh for taking the time.
00:38:30.320 --> 00:38:31.519
Thanks for the effort to put it on.
00:38:31.599 --> 00:38:32.320
I know it's a lot of work.
00:38:32.400 --> 00:38:40.000
I've spoken to Kelly about that extensively, so I know it's a lot, but uh it's awesome that you all are doing and we'll make sure to to to promote this.
00:38:40.079 --> 00:38:45.440
And uh, you know, our vote of confidence is is very high for it because it's definitely a beneficial thing for people.
00:38:46.000 --> 00:38:46.639
Amazing.
00:38:46.800 --> 00:38:48.559
Love to hear that, and thank you so much.
00:38:48.800 --> 00:38:49.519
Yeah, you're welcome.
00:38:49.599 --> 00:38:50.800
We'll we'll link everything below.
00:38:50.880 --> 00:38:52.960
And if anybody has questions, they'll reach out to you.
00:38:53.599 --> 00:38:54.400
Sounds good.
00:38:54.559 --> 00:38:54.960
Thanks.
00:38:55.280 --> 00:38:56.000
Take care.