Cat How: Building How&How — Bold Branding, Creative Leadership & Entrepreneurship | Entrepreneurship 101

Book 101 Review | Cat How: Building a Global Branding Agency, Challenging Convention & Leading with Creative Purpose
What does it take to build a global creative agency from the ground up? How do entrepreneurs turn bold ideas into influential brands, challenge traditional industry expectations, and create businesses that stand for something greater than profit?
Entrepreneurship 101, hosted by Daniel Lucas and presented by Universal Podcast Network, welcomes Cat How, Founder and Executive Creative Director of How&How, a global branding agency with studios in London and Los Angeles.
An entrepreneur, creative leader, former award-winning journalist, and design critic, Cat has built a career around combining strategic thinking, creative expression, and a commitment to positive social impact.
After studying Communication Design at Central Saint Martins, Cat founded How&How in 2020, developing a creative agency focused on helping organizations establish distinctive brand identities and communicate meaningful ideas.
Her professional journey reflects the importance of entrepreneurial courage, creative leadership, and the willingness to challenge conventional thinking.
BUILDING HOW&HOW: FROM CREATIVE VISION TO GLOBAL BRANDING AGENCY
Cat How established How&How with a vision of combining strategic brand development with innovative creative execution.
With operations in London and Los Angeles, the agency works across branding, visual identity, communication design, and creative strategy.
As a B Corp certified business, How&How has made a formal commitment to meeting standards related to social and environmental performance, transparency, and accountability.
Cat's approach reflects her belief that effective branding should extend beyond visual appearance and communicate a company's purpose, values, and identity.
Her experience demonstrates how creative entrepreneurs can develop businesses that combine commercial ambition with responsible organizational practices.
BEYOND BRANDING: ENTREPRENEURSHIP WITH PURPOSE
In addition to leading How&How, Cat founded GetSet, a pro bono climate-focused initiative, and GetEven, a mentorship program supporting female leadership.
Through these initiatives, she seeks to expand access to creative resources, encourage professional development, and contribute to positive change.
Cat's professional involvement also includes ambassadorial and mentorship roles associated with organizations such as UN Women, Clean Creatives, We Show the Salary, D&AD, and Adobe, according to her supplied biography.
Her work connects entrepreneurship with leadership, equality, environmental responsibility, and the role of creative industries in shaping culture.
IN THIS EPISODE, EXPLORE:
The Entrepreneurial Journey of Cat How
Discover how Cat transitioned from journalism and design criticism into founding a global creative agency.
The Birth of How&How
Explore the vision, challenges, and entrepreneurial decisions behind launching How&How in 2020.
Building a Global Branding Agency
Examine how creative businesses expand internationally while maintaining a consistent identity, culture, and quality of work.
Branding Beyond Logos
Discover why effective branding involves strategy, storytelling, customer perception, and the ability to communicate a distinctive organizational identity.
The Power of Bold Creative Thinking
Explore how entrepreneurs can challenge conventional assumptions and use creativity to differentiate their businesses.
From Journalism to Creative Leadership
Learn how Cat's background in journalism and design criticism influenced her approach to research, communication, and brand strategy.
Building a Purpose-Driven Business
Discuss how organizations can pursue commercial success while considering their broader social and environmental responsibilities.
B Corp Certification and Business Accountability
Explore what B Corp certification means and why some entrepreneurs choose to pursue independently assessed standards for responsible business practices.
Supporting Women in Leadership
Discover the mission behind GetEven and Cat's commitment to mentorship and professional opportunities for women.
Creativity and Climate Responsibility
Explore how GetSet seeks to connect creative expertise with environmental initiatives.
Leadership in the Creative Industry
Discuss the importance of empowering creative teams, maintaining high standards, and developing a culture that supports original thinking.
Building an International Client Base
Examine the challenges of operating across different markets, cultures, and business environments.
The Importance of Brand Strategy
Explore why understanding customers, competitors, positioning, and organizational purpose is essential for building a recognizable brand.
Entrepreneurship and Equality
Discuss how workplace transparency, mentorship, and inclusive leadership practices can influence organizational culture.
Creative Recognition and Industry Leadership
Explore Cat's experiences participating in international design awards, industry judging, and professional conferences.
Building a Distinctive Agency Culture
Discover how entrepreneurs can develop organizational values and leadership practices that support collaboration and creativity.
The Future of Branding
Consider how artificial intelligence, digital platforms, evolving consumer expectations, and cultural change may influence branding agencies.
Taking Creative Risks
Explore why experimentation, strategic courage, and a willingness to challenge established approaches can contribute to business innovation.
Measuring Success Beyond Revenue
Discuss how creative businesses can evaluate financial performance alongside client relationships, employee development, reputation, and broader impact.
Advice for Aspiring Creative Entrepreneurs
Discover Cat's perspective on building a creative business, developing professional credibility, and transforming an original vision into a sustainable organization.
THE FUTURE BELONGS TO BRANDS WITH PURPOSE AND IDENTITY
Cat How's entrepreneurial journey illustrates the relationship between creativity, business strategy, leadership, and organizational responsibility.
Through How&How, she has developed an agency that combines creative ambition with an interest in social and environmental impact.
Her work challenges entrepreneurs to consider what their brands communicate beyond the products and services they sell.
A successful brand is not simply a recognizable logo or memorable slogan. It is the combination of an organization's identity, customer experience, credibility, and the value it delivers.
For entrepreneurs seeking to establish distinctive businesses, Cat's experiences offer perspectives on building strong teams, communicating purpose, and developing a recognizable presence in competitive markets.
Whether you're an entrepreneur, business founder, creative professional, marketing strategist, executive, or someone interested in brand development, this conversation explores the decisions and principles involved in building a modern creative agency.
Because the most memorable brands are not simply designed to be noticed. They are built to communicate something meaningful.
Join Daniel Lucas and Cat How for a compelling conversation about How&How, entrepreneurship, creative leadership, global branding, and building businesses with purpose.
Entrepreneurship 101 — Inspiring Entrepreneurs to Rise, Innovate, and Create Lasting Impact.
Presented by Universal Podcast Network.
One Voice, Everywhere.
Website: https://www.universalpodcasts.com/
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