00:00:02
Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
00:00:07
Speaker 2: You're listening to Bloomberg Business Week with Carol Messer and Tim Stenebek on Bloomberg Radio. Well for a show famously about nothing, Seinfeld created a whole lot of something for its star.
00:00:18
Speaker 3: Oh my god, the enduring sitcom has help perpeal comedian Jerry Seinfeld net worth two drum roll, that's my lame drum roll. More than a billion dollars according to the Bloomberg Billionaire's Index, which is valuing as well for the first time so on the list.
00:00:32
Speaker 2: Annie Masa is wealth reporter for Bloomberg. Here she's the lead writer on what is one of the most read stories on the Bloomberg terminal.
00:00:38
Speaker 3: It's this is like the third or fourth time we're talking about it. And yes she's not a guest, she's family, But go ahead, championship.
00:00:53
Speaker 2: I did not know that about it.
00:00:57
Speaker 1: I mean I do like to play poker champion.
00:01:00
Speaker 3: I don't know about that. You like way back where probably all right to be continued. We're gonna like just place that on the table for a moment. So Jerry Seinfeld, first of all, how did you guys finally say all right, we gotta look at Jerry, like what happened.
00:01:19
Speaker 1: Well, I think he's kind of been I mean, he's surely been on the radar of the Wealth team for a long time, very enduring, a comic. Everybody knows Seinfeld, and I think everybody kind of knows that he, you know, has a lot of real estate, has a lot of vintage cars. So we took a look back in the file and valuing him, we were able to come up with the figure that he is in the ranks of the world's billionaires.
00:01:45
Speaker 2: Okay, talk methodology here, because some of the things that you just mentioned you didn't even include in the analysis.
00:01:50
Speaker 1: Yeah, that's right. So I mean for the big chunks of his wealth, it really comes from no surprise to anyone syndication of Seinfeld. So that's where you get the major portion of his net worth. But there are also things in this file that kind of reflect how American media has changed over time, and Seinfeld's been one of those shows that has made the jump from Okay, it was sitcom Royalty of the nineties, but it also is a huge streaming hit. So Netflix paid over five hundred million dollars for the global streaming rights to Seinfeld and Seinfeld got almost one hundred million dollars out of that deal by our estimates. So valuing these things together and then tracking them against an index of a pretty conservative returns, we valued him as a billionaire.
00:02:40
Speaker 3: Can I tell you that's kind of my favorite. It's so Bloomberg, which is what just speaks to my heart because I love Bloomberg. But it's like, the analys assumes Seinfeld six nine investiges earnings beginning in nineteen ninety. The cash is appreciated in line with the historic performance of the MSCI rolled in. Like, is that what you guys did?
00:02:54
Speaker 1: Yeah, we have to have all the disclaimers involved so people know. I mean, at the end of the day, it is an analysis. We don't you know how it's it's not like it's both our unsigned say hey, Annie, come on over, here's the bank statement. Yeah, Jerry, if you're out there, I'd love to see your bank statement.
00:03:11
Speaker 2: Well, to be fair, you did reach out to representatives for Jerry Seinfeld. What did they tell you?
00:03:16
Speaker 1: They said that they consider it inaccurate without elaborating further, So it could be two billion, right, I mean that's right or less. But the cars and Yeah, so he is a huge vintage car collector, and anyone who has followed Seinfeld's career and knows that he also parlayed that into another show after Seinfeld ended Comedians and Cars getting Coffee, So you'll see some of that love. A vintage cars show is a fun show.
00:03:42
Speaker 2: Yeah, but you didn't include that in the wealth estimate.
00:03:45
Speaker 1: We did not include the vintage cars. At the end of the day, they were a little bit too hard to It was too hard to value that, so we left that separate from the analysis.
00:03:55
Speaker 3: So cool, So where does it put him in like the stack of our who's the number?
00:04:00
Speaker 1: You know, it's I've read a Look, he is a billionaire, but there are many billionaires who are much richer than.
00:04:07
Speaker 3: Jeff Bezos doesn't have to worry about anything. Musk doesn't have to or no, but.
00:04:11
Speaker 2: I do think it follows this pattern that I think is interesting, which is, you know, there are different types of billionaires out there, and this is something that you and the team write a lot about earlier this year Taylor Swift or not this year. It was late last year. The Wealth team calculated Taylor Swift's billions, Yeah, and did a great analysis about that, but it's it's not typical to eat see entertainers at this level of wealth.
00:04:35
Speaker 1: Yeah, that's exactly right. That is kind of an interesting thing. Some of the people who are most ubiquitous in pop culture when you look at their wealth compared to some names that the average person has never heard of. I mean, I'm not talking about Jeff Bezos, but I mean hedge fund managers that aren't on everybody's radar. Right, The average entertainer doesn't have anywhere near that level of wealth, so it is comparatively rarer or rareer then you might think to see entertainers make it into that echelon. And Jerry Seinfeld is a good example.
00:05:06
Speaker 3: Right, And I think about was it I feel like a few years ago, did we talk about Oprah like kind of with her holdings and her dynasty and her shows, like being a billionaire, I'm making a lot of money. It is kind of fascinating because we were talking about younger generation, whether it's Friends or Seinfeld. I have a twenty one year old who has gone through the you know, friends and so on and so forth, but she'll like Seinfeld. I mean, I'll still watch other younger generations and so you think about the fees that are generated off them, it just continues.
00:05:32
Speaker 1: Yeah, and it's just a model that was so unique to that time, like they Friends and Seinfeld. I mean those syndication deals, like you're sitting pretty forever basely.
00:05:42
Speaker 2: I think there are some other deals now for streaming, not necessarily syndication. The Office comes to mind as one of those mainstay shows that like you just can't get enough of, and I think that's going to endure for generations. Maybe I'm I don't know, dating myself a little bit, but thirty Rock is pretty great those old NBC shows, But that was a earrow that doesn't exist anymore.
00:06:01
Speaker 3: Like I Love Lucy, Like think about no offense, but I Love Lucy was like stayed around. I don't even know if you could still see it somewhere probably.
00:06:07
Speaker 1: But now it feels totally different where I just log into Netflix and I'm excited with a zillion different things, and I just it takes me forty five minutes to figure out what to even watch.
00:06:17
Speaker 2: That's a good way to end it with Annie. We only have like ten seconds left. Anny, But the fact that he got twenty five percent of that Netflix streaming deal shows that his deal with the syndication was really good.
00:06:27
Speaker 1: He was able to negotiate throughout very.
00:06:30
Speaker 3: Good terms that it appears, but Larry David did pretty well too.
00:06:33
Speaker 2: Larry's okay, I'm just saying, but I'm bumm.
00:06:38
Speaker 3: This is why we love her just one of the many reasons Annie Masa is wealth reported for Bloomberg News.
00:06:43
Speaker 1: That story, her story.
00:06:44
Speaker 3: It is among the most read on the Bloomberg You are listening and watching Bloomberg Business Week. This is Bloomberg Radio. Yeada, YadA, YadA. Hey listen, folks. TikTok We have spent a lot of time in recent weeks actually talking about the face of TikTok us House of Representatives passing a bill with an ultimatum for TikTok's parent company, byt Dance, sell the app or be banned in the United States. But we're not quite there yet.
00:07:09
Speaker 2: No, we're not. But if we were to get there, what would it mean for the one hundred and seventy million Americans who use the app or, like especially Carol, the creators who built their careers creating content selling things on the app. They use it for their livelihood.
00:07:22
Speaker 3: Yeah, exactly, all right, well. Back with us to talk about is Emily Ward and Jess Huntingchen, co founders of Shine Talent Group. They have a group of talent managers who work with influencers to match them with brands. Emily is out there in Toronto just from La. Great to have you both back with us. Emily, let me kick it off with you. What are you hearing from the community of influencers when it comes to TikTok specifically?
00:07:48
Speaker 4: Yeah, well, I think there's been a lot of chatter about it, and there's definitely some concerns for the talent who we represent who have made this into the full profession. It's pretty rare for them just to have one platform that they are you know, I'm dissemblating content onto. So what we are seeming to hear from talent right now is there just making sure that their other platforms are also strong, because nobody quite knows what's going to happen over the next couple of months.
00:08:18
Speaker 2: So Jess, come on, come on in here and give us an idea. We did hear from Emily that the folks who you guys work with tend to have different platforms. You know, of course, Instagram with its reels. We can see that with YouTube and stuff as well. Do what do people do, like, what do your clients do on the platform that actually brings them revenue? Because my understanding is TikTok's creator program is not particularly lucrative when you came here to other creative programs. Where the real money is is with this US with working with brands and signing partnerships.
00:08:53
Speaker 5: Yeah, exactly. So what they've done is create these communities, and when brands are looking at way to reach their target audience, they're trying to figure out a way to do that right, and the most direct way they can go often is through influencers who are speaking directly to their target markets. So where this is something you know, if this does come into play, it will majorly affect the lives of the people who have built careers on TikTok. It's going to also be very very detrimental to brands who are using TikTok as a platform to reach their audiences.
00:09:29
Speaker 3: Well, and I am curious, let me just follow up with you, Jess. First is that it was interesting what you said about kind of making sure that their other platforms are ready to go. How many though, you know, as a result, might do that and say, well, wait a minute, this could ultimately be a better platform for me, because I understand how powerful TikTok is and one hundred and seventy million Americans who use it, that's a powerful audience. But I just do wonder how many might find all of a sudden, wait, this is better for me.
00:10:00
Speaker 5: I don't know that they'd say it's better perhaps comparable, like they might be able to merge their audience over to Instagram or YouTube and find the same results. That's definitely possible. But I think you know what we've seen over the last number of years, especially as TikTok is a hugely powerful tool and there's an opportunity to go viral with content that you don't tend to see on other platforms. So I think they'll they'll miss that for sure.
00:10:27
Speaker 2: Hey, Emily coming back in here. Is this something that you're actually considering could happen?
00:10:34
Speaker 4: Yeah, No, absolutely, and planning for mostly in the It's something that we are prepared for. We are absolutely prepared for, and we've been providing strategy like to our talent and to our brands of questions come up. I mean, it was going to share how like in the industry where people are seemingly comparing it to is Vine when you know, Vine went down, and there is people who took standpoint that know, this is you know, too active to fail, and there's other people who said, well, Okay, I'm going to try to build my other audiences and make sure that I have like a backup plan. And I think that's kind of the approach that we're taking with our talent and our brands. We don't know what's going to happen, but one thing that we can say when it comes to social talent social creators is that they generally genuinely don't own the platforms that they are disseminating their content onto, So they need to have a diverse business model that way, so they have multiple areas where they can be disseminating content. Well, we also recommend that they have something that they do own, like their own website, their own newsletter, so they have some security like within that. And it's a differentiation between you know, again creators who are just kind of playing in the space and then the other people who have made full careers out of this. They have to take it seriously and they need to have backup plans well, you know, and.
00:11:56
Speaker 3: The reason I bring up like you know, and you talked about, you know, making sure that they're up to snuff, if you will, on other platforms. In India one point four billion people. It took TikTok just a few years to build an audience of two hundred million users. But when India pulled the plug on TikTok, I mean India was its biggest market. They pulled the plug on June twenty ninth, twenty twenty, the Indian government banned it along with fifty eight other Chinese apps. And what happened is people ended up quickly going to Instagram and YouTube and they built some really big audiences. So I do think, you know, Emily right, it's amazing how the market kind of gets frustrated but then we adapt. And I just do wonder if that ultimately does everybody all of those influencers, Are they just as adaptable and can find you know, as big an audience on Instagram and YouTube if they don't already have them there.
00:12:49
Speaker 4: Or in a new one that might like emerge as well. And I think like that's their like a point to bring up. Creators are successful, like they can move from one platform to the next. And although right now we're talking about TikTok and YouTube and Instagram, we're not sure what could be the next one coming down the pipeline the future. It makes me think about Clubhouse and like the spike that we saw in Clubhouse like over but it was and I mean watching the pace of that and we loved it as well as business owners. We thought it was fantastic, and I would have thought that that would have been a platform that could have kind of crossed over and we would have started to see some more brand deals happening in our space. So my point is that there's always going to be platforms that pop up. There's going to be some that last and have an incredible, you know run, and there's other ones that are going to be there for a season or two. The creators who are strong are going to be able to move their audiences through those platforms, and they're also going to be smart enough to have something that they own themselves.
00:13:53
Speaker 2: Hey, hey, Jess, let's just I want to end with just the idea of contextualizing this for our listeners, for awers, how much are people making in these positions, Like the people you work with typically how much are they making doing this stuff?
00:14:07
Speaker 5: I mean, there's a huge range, and like I would say, in the US alone, I would guestimate that there's you know, in the high thousands to ten tens of thousands of people who utilize TikTok as their main source of income, and then tens of thousands to hundreds of thousands who use it to supplement their income. So you know, we see people on TikTok who are within our agency who are making upwards of a million dollars a year here, So it's it's not chump change, like we're talking about some pretty big dollars.
00:14:40
Speaker 3: Right, Yeah, And so sadly, if you go to some of the other platforms, you know, Instagram, certainly, YouTube, Hey guys, thank you so much. Emily Warred, Jess Hunachen, co founders of Shine Talent Group joining us there. Emily out there in Toronto and of course just from Los Angeles,
Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
00:00:07
Speaker 2: You're listening to Bloomberg Business Week with Carol Messer and Tim Stenebek on Bloomberg Radio. Well for a show famously about nothing, Seinfeld created a whole lot of something for its star.
00:00:18
Speaker 3: Oh my god, the enduring sitcom has help perpeal comedian Jerry Seinfeld net worth two drum roll, that's my lame drum roll. More than a billion dollars according to the Bloomberg Billionaire's Index, which is valuing as well for the first time so on the list.
00:00:32
Speaker 2: Annie Masa is wealth reporter for Bloomberg. Here she's the lead writer on what is one of the most read stories on the Bloomberg terminal.
00:00:38
Speaker 3: It's this is like the third or fourth time we're talking about it. And yes she's not a guest, she's family, But go ahead, championship.
00:00:53
Speaker 2: I did not know that about it.
00:00:57
Speaker 1: I mean I do like to play poker champion.
00:01:00
Speaker 3: I don't know about that. You like way back where probably all right to be continued. We're gonna like just place that on the table for a moment. So Jerry Seinfeld, first of all, how did you guys finally say all right, we gotta look at Jerry, like what happened.
00:01:19
Speaker 1: Well, I think he's kind of been I mean, he's surely been on the radar of the Wealth team for a long time, very enduring, a comic. Everybody knows Seinfeld, and I think everybody kind of knows that he, you know, has a lot of real estate, has a lot of vintage cars. So we took a look back in the file and valuing him, we were able to come up with the figure that he is in the ranks of the world's billionaires.
00:01:45
Speaker 2: Okay, talk methodology here, because some of the things that you just mentioned you didn't even include in the analysis.
00:01:50
Speaker 1: Yeah, that's right. So I mean for the big chunks of his wealth, it really comes from no surprise to anyone syndication of Seinfeld. So that's where you get the major portion of his net worth. But there are also things in this file that kind of reflect how American media has changed over time, and Seinfeld's been one of those shows that has made the jump from Okay, it was sitcom Royalty of the nineties, but it also is a huge streaming hit. So Netflix paid over five hundred million dollars for the global streaming rights to Seinfeld and Seinfeld got almost one hundred million dollars out of that deal by our estimates. So valuing these things together and then tracking them against an index of a pretty conservative returns, we valued him as a billionaire.
00:02:40
Speaker 3: Can I tell you that's kind of my favorite. It's so Bloomberg, which is what just speaks to my heart because I love Bloomberg. But it's like, the analys assumes Seinfeld six nine investiges earnings beginning in nineteen ninety. The cash is appreciated in line with the historic performance of the MSCI rolled in. Like, is that what you guys did?
00:02:54
Speaker 1: Yeah, we have to have all the disclaimers involved so people know. I mean, at the end of the day, it is an analysis. We don't you know how it's it's not like it's both our unsigned say hey, Annie, come on over, here's the bank statement. Yeah, Jerry, if you're out there, I'd love to see your bank statement.
00:03:11
Speaker 2: Well, to be fair, you did reach out to representatives for Jerry Seinfeld. What did they tell you?
00:03:16
Speaker 1: They said that they consider it inaccurate without elaborating further, So it could be two billion, right, I mean that's right or less. But the cars and Yeah, so he is a huge vintage car collector, and anyone who has followed Seinfeld's career and knows that he also parlayed that into another show after Seinfeld ended Comedians and Cars getting Coffee, So you'll see some of that love. A vintage cars show is a fun show.
00:03:42
Speaker 2: Yeah, but you didn't include that in the wealth estimate.
00:03:45
Speaker 1: We did not include the vintage cars. At the end of the day, they were a little bit too hard to It was too hard to value that, so we left that separate from the analysis.
00:03:55
Speaker 3: So cool, So where does it put him in like the stack of our who's the number?
00:04:00
Speaker 1: You know, it's I've read a Look, he is a billionaire, but there are many billionaires who are much richer than.
00:04:07
Speaker 3: Jeff Bezos doesn't have to worry about anything. Musk doesn't have to or no, but.
00:04:11
Speaker 2: I do think it follows this pattern that I think is interesting, which is, you know, there are different types of billionaires out there, and this is something that you and the team write a lot about earlier this year Taylor Swift or not this year. It was late last year. The Wealth team calculated Taylor Swift's billions, Yeah, and did a great analysis about that, but it's it's not typical to eat see entertainers at this level of wealth.
00:04:35
Speaker 1: Yeah, that's exactly right. That is kind of an interesting thing. Some of the people who are most ubiquitous in pop culture when you look at their wealth compared to some names that the average person has never heard of. I mean, I'm not talking about Jeff Bezos, but I mean hedge fund managers that aren't on everybody's radar. Right, The average entertainer doesn't have anywhere near that level of wealth, so it is comparatively rarer or rareer then you might think to see entertainers make it into that echelon. And Jerry Seinfeld is a good example.
00:05:06
Speaker 3: Right, And I think about was it I feel like a few years ago, did we talk about Oprah like kind of with her holdings and her dynasty and her shows, like being a billionaire, I'm making a lot of money. It is kind of fascinating because we were talking about younger generation, whether it's Friends or Seinfeld. I have a twenty one year old who has gone through the you know, friends and so on and so forth, but she'll like Seinfeld. I mean, I'll still watch other younger generations and so you think about the fees that are generated off them, it just continues.
00:05:32
Speaker 1: Yeah, and it's just a model that was so unique to that time, like they Friends and Seinfeld. I mean those syndication deals, like you're sitting pretty forever basely.
00:05:42
Speaker 2: I think there are some other deals now for streaming, not necessarily syndication. The Office comes to mind as one of those mainstay shows that like you just can't get enough of, and I think that's going to endure for generations. Maybe I'm I don't know, dating myself a little bit, but thirty Rock is pretty great those old NBC shows, But that was a earrow that doesn't exist anymore.
00:06:01
Speaker 3: Like I Love Lucy, Like think about no offense, but I Love Lucy was like stayed around. I don't even know if you could still see it somewhere probably.
00:06:07
Speaker 1: But now it feels totally different where I just log into Netflix and I'm excited with a zillion different things, and I just it takes me forty five minutes to figure out what to even watch.
00:06:17
Speaker 2: That's a good way to end it with Annie. We only have like ten seconds left. Anny, But the fact that he got twenty five percent of that Netflix streaming deal shows that his deal with the syndication was really good.
00:06:27
Speaker 1: He was able to negotiate throughout very.
00:06:30
Speaker 3: Good terms that it appears, but Larry David did pretty well too.
00:06:33
Speaker 2: Larry's okay, I'm just saying, but I'm bumm.
00:06:38
Speaker 3: This is why we love her just one of the many reasons Annie Masa is wealth reported for Bloomberg News.
00:06:43
Speaker 1: That story, her story.
00:06:44
Speaker 3: It is among the most read on the Bloomberg You are listening and watching Bloomberg Business Week. This is Bloomberg Radio. Yeada, YadA, YadA. Hey listen, folks. TikTok We have spent a lot of time in recent weeks actually talking about the face of TikTok us House of Representatives passing a bill with an ultimatum for TikTok's parent company, byt Dance, sell the app or be banned in the United States. But we're not quite there yet.
00:07:09
Speaker 2: No, we're not. But if we were to get there, what would it mean for the one hundred and seventy million Americans who use the app or, like especially Carol, the creators who built their careers creating content selling things on the app. They use it for their livelihood.
00:07:22
Speaker 3: Yeah, exactly, all right, well. Back with us to talk about is Emily Ward and Jess Huntingchen, co founders of Shine Talent Group. They have a group of talent managers who work with influencers to match them with brands. Emily is out there in Toronto just from La. Great to have you both back with us. Emily, let me kick it off with you. What are you hearing from the community of influencers when it comes to TikTok specifically?
00:07:48
Speaker 4: Yeah, well, I think there's been a lot of chatter about it, and there's definitely some concerns for the talent who we represent who have made this into the full profession. It's pretty rare for them just to have one platform that they are you know, I'm dissemblating content onto. So what we are seeming to hear from talent right now is there just making sure that their other platforms are also strong, because nobody quite knows what's going to happen over the next couple of months.
00:08:18
Speaker 2: So Jess, come on, come on in here and give us an idea. We did hear from Emily that the folks who you guys work with tend to have different platforms. You know, of course, Instagram with its reels. We can see that with YouTube and stuff as well. Do what do people do, like, what do your clients do on the platform that actually brings them revenue? Because my understanding is TikTok's creator program is not particularly lucrative when you came here to other creative programs. Where the real money is is with this US with working with brands and signing partnerships.
00:08:53
Speaker 5: Yeah, exactly. So what they've done is create these communities, and when brands are looking at way to reach their target audience, they're trying to figure out a way to do that right, and the most direct way they can go often is through influencers who are speaking directly to their target markets. So where this is something you know, if this does come into play, it will majorly affect the lives of the people who have built careers on TikTok. It's going to also be very very detrimental to brands who are using TikTok as a platform to reach their audiences.
00:09:29
Speaker 3: Well, and I am curious, let me just follow up with you, Jess. First is that it was interesting what you said about kind of making sure that their other platforms are ready to go. How many though, you know, as a result, might do that and say, well, wait a minute, this could ultimately be a better platform for me, because I understand how powerful TikTok is and one hundred and seventy million Americans who use it, that's a powerful audience. But I just do wonder how many might find all of a sudden, wait, this is better for me.
00:10:00
Speaker 5: I don't know that they'd say it's better perhaps comparable, like they might be able to merge their audience over to Instagram or YouTube and find the same results. That's definitely possible. But I think you know what we've seen over the last number of years, especially as TikTok is a hugely powerful tool and there's an opportunity to go viral with content that you don't tend to see on other platforms. So I think they'll they'll miss that for sure.
00:10:27
Speaker 2: Hey, Emily coming back in here. Is this something that you're actually considering could happen?
00:10:34
Speaker 4: Yeah, No, absolutely, and planning for mostly in the It's something that we are prepared for. We are absolutely prepared for, and we've been providing strategy like to our talent and to our brands of questions come up. I mean, it was going to share how like in the industry where people are seemingly comparing it to is Vine when you know, Vine went down, and there is people who took standpoint that know, this is you know, too active to fail, and there's other people who said, well, Okay, I'm going to try to build my other audiences and make sure that I have like a backup plan. And I think that's kind of the approach that we're taking with our talent and our brands. We don't know what's going to happen, but one thing that we can say when it comes to social talent social creators is that they generally genuinely don't own the platforms that they are disseminating their content onto, So they need to have a diverse business model that way, so they have multiple areas where they can be disseminating content. Well, we also recommend that they have something that they do own, like their own website, their own newsletter, so they have some security like within that. And it's a differentiation between you know, again creators who are just kind of playing in the space and then the other people who have made full careers out of this. They have to take it seriously and they need to have backup plans well, you know, and.
00:11:56
Speaker 3: The reason I bring up like you know, and you talked about, you know, making sure that they're up to snuff, if you will, on other platforms. In India one point four billion people. It took TikTok just a few years to build an audience of two hundred million users. But when India pulled the plug on TikTok, I mean India was its biggest market. They pulled the plug on June twenty ninth, twenty twenty, the Indian government banned it along with fifty eight other Chinese apps. And what happened is people ended up quickly going to Instagram and YouTube and they built some really big audiences. So I do think, you know, Emily right, it's amazing how the market kind of gets frustrated but then we adapt. And I just do wonder if that ultimately does everybody all of those influencers, Are they just as adaptable and can find you know, as big an audience on Instagram and YouTube if they don't already have them there.
00:12:49
Speaker 4: Or in a new one that might like emerge as well. And I think like that's their like a point to bring up. Creators are successful, like they can move from one platform to the next. And although right now we're talking about TikTok and YouTube and Instagram, we're not sure what could be the next one coming down the pipeline the future. It makes me think about Clubhouse and like the spike that we saw in Clubhouse like over but it was and I mean watching the pace of that and we loved it as well as business owners. We thought it was fantastic, and I would have thought that that would have been a platform that could have kind of crossed over and we would have started to see some more brand deals happening in our space. So my point is that there's always going to be platforms that pop up. There's going to be some that last and have an incredible, you know run, and there's other ones that are going to be there for a season or two. The creators who are strong are going to be able to move their audiences through those platforms, and they're also going to be smart enough to have something that they own themselves.
00:13:53
Speaker 2: Hey, hey, Jess, let's just I want to end with just the idea of contextualizing this for our listeners, for awers, how much are people making in these positions, Like the people you work with typically how much are they making doing this stuff?
00:14:07
Speaker 5: I mean, there's a huge range, and like I would say, in the US alone, I would guestimate that there's you know, in the high thousands to ten tens of thousands of people who utilize TikTok as their main source of income, and then tens of thousands to hundreds of thousands who use it to supplement their income. So you know, we see people on TikTok who are within our agency who are making upwards of a million dollars a year here, So it's it's not chump change, like we're talking about some pretty big dollars.
00:14:40
Speaker 3: Right, Yeah, And so sadly, if you go to some of the other platforms, you know, Instagram, certainly, YouTube, Hey guys, thank you so much. Emily Warred, Jess Hunachen, co founders of Shine Talent Group joining us there. Emily out there in Toronto and of course just from Los Angeles,
