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While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking about the idea that NFTs (non-fungible tokens) are the "new cookies." David first heard her talking about the idea in 2022 at the Consensus Conference in Austin, Texas. But when it comes to the role of browser cookies as a means for brands and media sites to maintain intimate connectivity with their customers and users, the technical utility of the cookie is facing more significant headwinds than ever.
This erosion of the cookie's utility is largely attributable to three trends: native and third-party ad-blocking technology for web browsers (which can be configured to block cookies as well), the prevalence of cookie consent forms that give web users the power to reject specific cookies, and the recent announcement by Google that it's disabling support for third party cookies in Chrome. Cookies are literally on their way "out," which begs the question of how that connection can be reformulated in a way that does a better job of respecting privacy than cookies ever did.
Enter NFTs and the idea that the NFT is the new cookie. In the interview, Miller emphasizes how NFTs can offer some of the utility of the cookie while at the same time, relying on the principles of decentralized ownership of data and user sovereignty to give customers more control than they had with cookies. Drawing parallels to the cookie, Miller explained how NFTs enable brands to engage with consumers both online and offline, fostering a more transparent and consent-driven ecosystem.
Miller also discussed Mojito's role in helping businesses navigate this transition, providing both strategic consulting and technological solutions to integrate Web3 principles into existing marketing strategies.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/wait-what-blockchains-nfts-are-new-cookies-mojitos-raakhee-miller-explains
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=LoIY0Y-RdRg
This erosion of the cookie's utility is largely attributable to three trends: native and third-party ad-blocking technology for web browsers (which can be configured to block cookies as well), the prevalence of cookie consent forms that give web users the power to reject specific cookies, and the recent announcement by Google that it's disabling support for third party cookies in Chrome. Cookies are literally on their way "out," which begs the question of how that connection can be reformulated in a way that does a better job of respecting privacy than cookies ever did.
Enter NFTs and the idea that the NFT is the new cookie. In the interview, Miller emphasizes how NFTs can offer some of the utility of the cookie while at the same time, relying on the principles of decentralized ownership of data and user sovereignty to give customers more control than they had with cookies. Drawing parallels to the cookie, Miller explained how NFTs enable brands to engage with consumers both online and offline, fostering a more transparent and consent-driven ecosystem.
Miller also discussed Mojito's role in helping businesses navigate this transition, providing both strategic consulting and technological solutions to integrate Web3 principles into existing marketing strategies.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/wait-what-blockchains-nfts-are-new-cookies-mojitos-raakhee-miller-explains
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=LoIY0Y-RdRg
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