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Diamondback was once one of the biggest names in BMX and mountain biking. From legendary BMX race bikes like the Turbo and Silver Streak to World Championship-winning mountain bike teams featuring riders such as Cadel Evans, Susan DeMattei and Dave Cullinan, Diamondback helped shape cycling history.
So what happened?
In this episode of Bike Filth, we dive into the incredible rise of Diamondback, its early BMX dominance, its pioneering mountain bikes, Olympic success, corporate ownership changes and how one of cycling's most recognisable brands gradually lost its place at the top.
Whether you raced a Diamondback, dreamed of owning one, or only know the brand from more recent years, this is the story behind one of cycling's most fascinating names.
In this video you'll discover:
• The origins of Diamondback in the California BMX boom
• The legendary Diamond Back Turbo and Harry Leary
• The Ridge Runner and Diamondback's early mountain bikes
• DBR (Diamond Back Racing) and its World Championship success
• Cadel Evans, Susan DeMattei and Dave Cullinan's connection to the brand
• Why Diamondback's reputation changed over the years
• Where the company stands today
If you enjoy cycling history, mountain bikes, BMX, retro bikes and the stories behind the brands that built our sport, make sure you subscribe because there's a new Bike Filth video every week.
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💬 Tell me in the comments: What was your first Diamondback bike, or which model do you remember most?
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