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If you've ever said anything like, I hate being on camera, or I suck at selling, or you find yourself constantly tweaking your offers, or struggling with being consistent, you have got to listen to this episode.
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And in case you're new here, you're listening to my new series called Cool People Doing Cool Things, and I'm your host, Deanna Seymour, graphic designer, creative director, and founder of the Playhouse, where networking is actually fun.
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Today I'm hanging out with Claire Quick.
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She's a speaker, coach, and activator who helps women stop overthinking and start taking action.
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She helps you get visible and sell by focusing on mindset, identity, and the psychology behind why you're not doing what you know would work.
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All right, let's do this thing.
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Hey Claire, how's it going?
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Hi Dina, very good, thank you.
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How are you doing?
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I am awesome.
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I'm so excited about this conversation because I think I just stumbled upon this carousel.
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And I feel like it's fake because I'm not really on Instagram that much.
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So for me to randomly be on there, usually I look through stories, not through the feed, and then see this carousel that you posted.
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I was like, oh my gosh, who are you?
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Like I immediately just messaged you and I was like, I don't even know this person.
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And and this this post got like a lot of, I feel like it had a lot of attention.
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So I was like, this person's not even gonna reply to me, or like be like, who is this person being like, you're so cool.
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Do you want to be on my podcast?
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Um, so thanks for being here.
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Thank you very much.
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It's a pleasure to be here.
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And I'm really grateful that you just, you know, found it and rebounds.
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Yes.
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Okay.
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So I was like, for this series, cool people doing cool things.
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I was like, well, this is a cool thing that you're talking about.
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So before we really dive into this carousel and what struck me, can you explain to people um what shadow work is?
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Because I always joke that I'm like woo adjacent or like I appreciate woo, but I'm like not all the way in.
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And shadow work sounds kind of woo-y.
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So tell us what what you're talking about when you say shadow work.
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Yeah, so I think for people who have no idea who I am and what the carousel is about, let's just bring a little bit of context.
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So I did publish a piece of content on Instagram where I talk about um shadow work and content creation or shadow work and your business.
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And the reason for it is I'm a mindset-first business coach.
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So I help promote grow their business, their visibility, and the sales, but I really focus on the mindset behind it all.
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And when we think about shadow work, yeah, we think very ruble stuff, but actually, it's simply all this uh limiting beliefs and stories you tell yourself that are stopping you from taking action.
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So what I really believe is, and you're probably gonna agree with me, Dina, building a business is pretty fucking simple.
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Um, you need to grow an audience or get yourself out there, tell people what you do, make an offer, and you make money.
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Like the steps are ridiculously simple, but it's very hard to do it.
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It's very hard to get yourself to do it.
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And the reason is hard is what I call shadow work.
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It's all the reason the mindset behind it.
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Okay, so it's like sort of your little um, it's like your little gremlins or like the little devil on your shoulder.
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I'm just trying to think of like all the examples, but that voice in your head that's like, oh, this, you know, or just even just that feeling in your body when you're like, oh god, here I go.
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I have to do it.
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It's like the scary things, right?
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It is, yeah, it is.
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But when you get to that stage of realizing you have this voice, you really you're already like super advanced into it.
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Because most women, you know, you most women are just gonna.
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I mean, I'm gonna take myself, for example.
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I had a coaching business for years, and I will be posting online, but I will not have clients, or I will have I will have one client at a time, every single time.
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So have work with someone for three months, then I have no one for two weeks, work with someone for three months, and none, you know, but it will it will never gain momentum.
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And I really thought the problem was my strategy.
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So I paid coaches to teach me strategies, sales strategy, marketing, all of that, when actually the problem wasn't there at all.
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The problem was a lack of self-trust, it was a lack of confidence, a lack of self-worth, a lack of um worthiness, like all of this.
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But and then I realized, oh yeah, I do have this voice, I do feel this in my body, I don't ever want to try that.
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But to get there, it took longer than I would like.
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Well, it's annoying because it's it's not as easy as just paying someone to be like, oh, here's actually you're posting at the wrong time.
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Just post it this time and it will be magically fixed.
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Like this is hard work to sort of reprogram, I'm imagining your work.
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I mean, how how freeing it is to hear someone tell you, do this, and then you make five to ten KMO.
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Oh, yeah, okay, fine, give me, I do it, I do it.
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But the thing is, being the woman who does this, being the woman who's gonna because yes, there is strategy, right?
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I am a half woo, half strategy.
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There is strategy in making sales and doing marketing.
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I work in corporate sales, I know that.
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But being the woman who implements a strategy consistently and efficiently, you have some identity mindset work to do before that.
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Yes.
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Okay, okay.
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So let's let's dive into the different things you talked about in the carousel.
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Because I really was like swiping through it and loving it.
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Um, and I also just love that you said consistency, because I feel like a lot of times, whenever we can't be consistent, and we'll dive into this, I'm sure, on all these, but just for anybody listening, I feel like most of the time when we can't be consistent, we just beat ourselves up about it.
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We're like, oh, we suck.
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We can't.
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I just can't be consistent.
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I don't have willpower.
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I'm like not uh focused, I'm not good, I'm not strategic, all those things like it's I think uh like you were just saying, it's it's hard work to do, but it's probably freeing to know, like, oh, there's nothing like wrong with me.
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It's just some like some stuff I have to work on.
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So um I love that.
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Let's talk about okay.
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The first one in the carousel says if you talks about if you avoid showing your face on camera.
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What is the shadow work or like what what's really going on?
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Like, you know, people say all the time, like, oh, I just don't like being on camera.
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And we act like it's just a personality, like a like a preference.
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So, what is actually you think going on?
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I have so much to say about this one.
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It is actually so many things.
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So we're gonna say, uh, I don't like being on camera, like it's not my thing.
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Guess what?
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Unless you're 20 years old, it is never gonna be your thing because you were not born with social media.
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20 years old is different, but you were not born with social media, you were not born like talking to yourself on the phone.
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Like, this is not natural, this is not normal.
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Like, this is not what we what you grow up, what you've seen.
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So, yes, it is weird, yes, it is different.
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Yes, it is what you need to do if you want to make money in 2026.
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Okay, so telling yourself, oh, it's not me, and I'm not good at it.
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Well, you can become good at it if you choose to, right?
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There's plenty of C you are not good at it, and you learned.
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It is not a problem of not having the right phone and not having the good lightning and not having the ring light because all of this is fixable.
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Learn how to take a video, learn how to prop your phone on a tripod, get a$20 tripod of Amazon, like all of this is just a story.
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What's really happening is you are scared of being visible, you are scared of being visible and being judged.
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So you are scared of people seeing you online and judging you.
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And even if you manage to work through that and you're like, oh yeah, no, I don't give a F anymore, I'm just gonna do it.
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What stops a lot of people and they don't realize is that you are scared of putting yourself out there and still not being chosen.
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People tell you put yourself out and you get clients, you're just scared of putting yourself out and still not being chosen.
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Because you will make this mean so much about you, what is possible for you, what you are capable of, and what is going to be the future of your own business.
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Well, it's like that feeling too when um you post something and nobody comments or nobody likes it.
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And I don't know about other people listening, but I definitely, it's almost like you have the urge to like take it down and be like, just kidding, never mind.
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Like nobody don't pay attention to what I just did.
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Like it is very like scary to, like you said, not be chosen.
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Like, even if you get past the scaredness of doing it, there then there's the other layer of like, okay, I did it, but nobody, I didn't get the reaction that I wanted.
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Like, maybe it's not even like a mean troll, but you're still just like, ugh, like there is so much, there's so much.
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Because from them the question is, so what?
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Yeah.
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So what?
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And part of your brain is no one liked it, no one's gonna see me as valuable, no one's gonna trust me, I'm never gonna have a client, it's never gonna work.
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Like, and you're like, you just posted something that just didn't get like.
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How many times have you seen something online that you liked and didn't hit like?
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I do it all the time.
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I'm the worst at double tapping.
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I just forget.
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I wonder, you know what, I'm gonna look really fast.
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I wonder if I liked this post that I literally invited you on.
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I'm gonna see if I did.
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Oh my gosh, I'm gonna look really fast.
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Um this is cracking me up to see if I did this.
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I'm like, oh my gosh, dead air time.
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Let me do it quick so the people listening won't get bored.
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Um, I feel like there's like maybe a 50-50 chance.
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I didn't like it.
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I did not like it.
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Isn't that crazy?
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So I did not even like the post that I because you know what happened?
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I mean, I got excited and I messaged you.
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But um, I really tell people all the time I suck at liking posts because I just see it and my brain's like, oh my god, that's so cute.
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Or I'll like show it to my husband on the couch or something.
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And then I just like keep going.
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I'm not I'm not a double tapper.
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So that is wild.
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I can't believe that.
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I thought there was kind of a good um chance that I might not have liked it.
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So sorry.
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Here we go.
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I'm gonna like it right now, officially.
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But the thing is, you know, you I got a lot of clients that literally have both themselves and my calendar have paid for coaching with me, and I didn't even know they followed me.
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Because they have never interacted, they have never messaged me, but one day I posted something that got them into action.
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I like posts from people I will never buy from.
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Mm-hmm.
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Same.
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Yeah.
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Okay.
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Maybe clearly I'm not sure.
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I like their post, but it's really not something I will ever buy.
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So it is, but we attach the thing, it's a meaning we attach to this, and because showing your face on camera is such an alien thing to do, again, and that's it 20 years old.
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It is so you you feel it so threatening, it's so different, it's so out there.
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If you are in your 30s, 40s, 50s, whatever, none of your friends are doing it, like, or very little of them.
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So it's such a different thing to do, it's such something people talk about as well, that you feel so threatened about doing it, and then people don't like it, and you make it means so much more than it needs to mean.
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Yeah.
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Well, it is it does stink that it's called liking it, because I feel like and we're like, oh my god, no one likes it, like literally and figuratively.
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But okay, I love that.
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And I've had clients too that I didn't even know were following me.
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So that's also a good point that it's not necessarily related to what you're selling.
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But if you let the lack of like stop you from doing it, you're never gonna get that person to buy from you because you quit because they didn't double tap it.
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Okay.
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Yeah, so the question is gonna be uh what do you feel?
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You know, putting yourself on camera, uh what part of your identity or your person feels threatened by it?
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Is it the visibility and being judged?
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Is it the visibility and not being chosen?
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Is it the fear of being ridiculed?
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Like which part is it?
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And then work through that.
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And in the post two, you have little um like sort of a little pep talk in the caption of what they could do, like just kind of start smaller.
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Like you don't have to start a YouTube channel, do a 20-minute video if you are scared of getting on camera, right?
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Like you can so I'm gonna give you for you, the listeners, what I give all of my clients when it comes to showing up on camera, don't do it just now.
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At the beginning, take your phone and video yourself in your house.
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Take a picture of yourself and delete them.
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Talk to yourself on the camera and delete them.
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Video yourself making your coffee and delete it, but do it for seven days straight.
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Get over the weirdness of seeing yourself on screen, get over the weirdness of talking to your phone.
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Do it so many times that it becomes natural to do it.
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That actually it doesn't feel that way.
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Like you know how to prop your phone, you know where to look.
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Like get this done in the safety of your own home or car or whatever you want to do it, but not in public.
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So the the worst thing, the worst thing you can do is put your big girl pants on, go on your stories, brave it, and tomorrow you won't do it because you freaked out so bad, you were so brave, no one liked it, it means it's never gonna work, and then you just shut down.
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And I had so many people doing this.
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Take your phone, start believing yourself for a week, two weeks, three weeks, whatever it takes, become the person who find it natural to talk to her phone and then go and do it in public.
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Okay, that's a great tip.
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I like that.
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I've never heard I've never heard anybody say that.
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So I love that.
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Okay, the next one in the carousel is if you find selling icky.
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That's a big one.
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I think it's a big one.
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Yeah it's it's a little bit of a one for me.
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So let's dive into that.
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What does that mean if we think selling is icky?
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So first I'm gonna be a bit of tough love.
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If you find that selling is icky, you're gonna have a really hard time having your own business and making money.
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Because if you are in business, you are in sales.
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Yes.
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If you are in business and if you are a service-based business, your job is to sell yourself.
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Basically.
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Yeah.
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So why is selling icky?
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Selling can be icky for different things.
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First, because maybe first you were sold so many times in an icky way that you just associate selling with like something very sleazy, very scripted, very horrible.
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I love going on sales call with people and see how they work me on the sales call.
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And last year I went on a sales call with someone who tried trying to sell, I can't even remember.
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He kept me, he kept me on the sales call.
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I killed you not for two and a half hours.
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Oh my gosh.
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Well, I was saying I wasn't interested, like I didn't have the money, and you know that I was saying all the objection to see how I was handling it.
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Two and a half hours.
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And if you have had anything like this, you're like, obviously, I don't want to be that person.
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Anyone who is gonna be like, you know, if you build on a sales course and you're oh, I need to think about it, oh, really?
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What do you need to think about?
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What do you think is gonna change?
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Like, oh my god, anybody trying to sell like this, it just feels so horrible and unnatural that if you associate selling with it, obviously it's icky.
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So it might be linked first to the experience you have had of being sold to.
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It can be led to the fact that you don't feel worthy of whatever you're selling, uh like the price, you know, you don't feel worthy of people paying you money.
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It's a weird concept when you start people paying your money, right?
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It's very exhilarating when it happens, but it can feel very weird at the beginning when you have to say, okay, I'm charging that much.
00:17:49.769 --> 00:17:51.690
Like it's me, I'm selling me.
00:17:52.250 --> 00:17:55.049
So that can be a weird thing as well.
00:17:55.450 --> 00:18:00.730
It can also be because you were told that if you wanted more, it just makes you greedy.
00:18:01.129 --> 00:18:11.289
And that it's a whole thing around when a man said, All right, you shouldn't want too much, you're a woman, you blah blah blah, and people like me, and people like you, and all that kind of talk.
00:18:11.529 --> 00:18:16.009
All of this can make that selling piece i key.
00:18:17.450 --> 00:18:19.129
I think that's where that's where I struggle.
00:18:19.210 --> 00:18:31.129
It's like it's not necessarily just selling, but I think I underprice myself all the time because I'm like, oh, if it's like too much, I'm exploiting people, or I'm like just trying to get what I can, and it feels like weird.
00:18:31.289 --> 00:18:34.569
So I think I'm glad you're like going into that territory too.
00:18:34.730 --> 00:18:37.210
Even just like not just selling in general.
00:18:37.369 --> 00:18:42.410
Like I feel like I can sell to a point, and then it gets to a point where I'm like, ah, okay, it's too uncomfortable.
00:18:42.569 --> 00:18:45.129
Go back down, go back down to safety, go back down.
00:18:45.210 --> 00:18:46.009
It's too much.
00:18:46.170 --> 00:18:46.569
Yeah.
00:18:46.889 --> 00:18:48.730
So selling is a funny thing.
00:18:48.809 --> 00:18:54.569
I used to work in corporate sales because I was so shit at selling myself in my coaching business.
00:18:54.809 --> 00:18:57.210
Because I was so bad, I wanted to learn sales.
00:18:57.289 --> 00:19:07.769
So I worked in a company where I was my job was literally corporate sales to kind of get so used to selling and talking about money that I became very desensitized to it.
00:19:07.930 --> 00:19:16.490
Yeah, it just became part so much of it, and then I understood the psychology of selling and what actually it is to sell and why it isn't.
00:19:16.730 --> 00:19:23.690
When I was in corporate, we were handling a contract, and the contract was okay, you know, a million pounds.
00:19:25.529 --> 00:19:31.369
And I was with my colleague, she was way over experienced, and the client was being difficult, like we need to think about it, blah blah blah.
00:19:31.609 --> 00:19:33.690
And my colleague went, you know what?
00:19:33.930 --> 00:19:35.049
That's your aspiration.
00:19:35.210 --> 00:19:39.930
If you can't put that money for us to help you get there, then you're not even serious about your bowl.
00:19:40.009 --> 00:19:42.730
And that in that case, we don't want to work with you.
00:19:43.690 --> 00:19:44.970
A million pounds.
00:19:45.210 --> 00:19:48.970
Yeah, we worked out, and I was like, Are you serious?
00:19:49.289 --> 00:19:53.289
Are you basically telling them like we don't want to work with them?
00:19:53.369 --> 00:19:56.889
It's a million that is like a chemist and child.
00:19:57.369 --> 00:20:01.210
We're not working with people who don't want to work with us and who aren't serious.
00:20:02.410 --> 00:20:05.129
And that day I was like, holy shit, okay.
00:20:05.369 --> 00:20:40.129
So it's not about selling, like this is a thing where I understood the value behind sales, but you sell value, and people need to see the value of what you're selling, and that really shifts the perspective.
00:20:40.849 --> 00:20:46.369
When you think about when you're equally about selling, you feel like you're taking money from people.
00:20:46.769 --> 00:20:50.129
Well, actually, you're not, you're providing them with a service.
00:20:51.249 --> 00:21:01.489
It's like when you run out of groceries, you're gonna go to your supermarket and you know, you're like, I need food, they have food, take my money, give me the food.
00:21:01.569 --> 00:21:03.329
Like, we don't overthink this.
00:21:03.729 --> 00:21:05.409
Yeah, it's just everything.
00:21:05.569 --> 00:21:09.649
I have something you need, you need it, I give it to you, you give me some money.
00:21:10.849 --> 00:21:17.249
Money is just something that we have created to facilitate exchange of services.
00:21:18.129 --> 00:21:18.769
Oh my gosh.
00:21:18.849 --> 00:21:27.569
Okay, so I just thought of something too when you were talking about um groceries, because I automatically thought of like Whole Foods is an expensive grocery store where I live.
00:21:27.889 --> 00:21:37.329
Um, Wegmans, uh, we shop at Aldi because I don't care that much about fancy stuff or even like wine, right?
00:21:37.409 --> 00:21:39.409
Some people are like wine snobs and they're like, oh my gosh.
00:21:39.729 --> 00:21:41.649
And I'm like, I can go to Trader Joe's and buy wine.
00:21:42.449 --> 00:21:51.409
But that doesn't mean that there's anything wrong with me, or I'm cheap, or they're dumb and they're paying too much, or that wine's too expensive.
00:21:51.489 --> 00:21:57.409
It just means that person was like, I want this wine, which cost this much.
00:21:57.569 --> 00:21:59.249
And here we go, we're gonna exchange our money.
00:21:59.329 --> 00:22:04.849
And then I'm saying I want this wine that only costs this much because that's how much I want to spend online.
00:22:05.489 --> 00:22:07.889
You know, like I feel like the you said desensitize it.
00:22:07.969 --> 00:22:11.089
And so it doesn't have to be like, oh, I buy cheap wine.
00:22:11.169 --> 00:22:13.969
It's just like this is the wine I buy, this is how much it costs.
00:22:14.049 --> 00:22:16.369
And like I don't have to be like, oh my god, a wine snob.
00:22:16.449 --> 00:22:19.729
Look at that fancy lady buying a million dollar bottle of wine.
00:22:19.809 --> 00:22:26.369
Like if that's what the bottle of wine she wants, and that's how much it costs, and she wants to do that, and that's like her thing, right?
00:22:27.249 --> 00:22:30.689
I don't know if my head's not always the same, you know.
00:22:30.769 --> 00:22:35.649
Like even groceries can be fancy groceries or not fancy groceries.
00:22:35.809 --> 00:22:42.769
So I think because then I think some people like me would get tripped up and be like, yeah, but some people charge this much and some people charge this much.
00:22:42.849 --> 00:22:46.049
And okay, so selling is different than pricing.
00:22:46.289 --> 00:22:46.849
Okay, okay.
00:22:47.009 --> 00:22:48.129
Selling and pricing is different.
00:22:48.369 --> 00:22:51.089
If we talk about pricing, two things.
00:22:51.249 --> 00:22:53.729
First, we have different values.
00:22:53.889 --> 00:22:54.129
Okay.
00:22:54.529 --> 00:22:55.729
You had a very good example.
00:22:55.889 --> 00:22:56.929
I do CrossFit.
00:22:57.169 --> 00:22:59.969
CrossFit is UK is super expensive.
00:23:00.049 --> 00:23:02.369
It's like the price of two normal gyms.
00:23:02.449 --> 00:23:10.849
You know, like if you go to a price of two, I pay CrossFit and I don't even blink an eye, and I pay for CrossFit.
00:23:11.009 --> 00:23:16.769
Now, if you tell me to pay like 20 pounds to have my nails done, I'm like, are you joking?
00:23:16.849 --> 00:23:17.969
I can do this myself.
00:23:18.209 --> 00:23:27.649
I am not spending three hours and 20 quid to have my nails done by someone, sit in a chair, have an awkward, like small talk for an hour and a half, held to the no.
00:23:28.289 --> 00:23:37.569
However, take my money for CrossFit where I'm gonna have dogs for a week and my hands might bleed, and I'm gonna be like, you know, in pain an hour a day.
00:23:37.729 --> 00:23:38.929
Yes, please.
00:23:40.129 --> 00:23:45.009
We value different things, so we spend our money how we value it.
00:23:45.889 --> 00:23:46.289
Yeah.
00:23:46.529 --> 00:23:49.249
And it doesn't, and it wouldn't have to do with me.
00:23:49.329 --> 00:23:51.249
Like it is tricky because you're like a business.
00:23:52.369 --> 00:24:02.929
Yeah, but when we're like how you were saying earlier, like you feel like a little bit like you're selling you, like people don't like me, but it's not, it's just it's just what yeah, like it's just what you said about the group.
00:24:03.169 --> 00:24:04.049
Yeah, yeah.
00:24:04.209 --> 00:24:10.529
And then the other thing I would say about pricing, and that is really my personal opinion.
00:24:11.009 --> 00:24:14.849
I will never price for something I'm not happy to buy.
00:24:16.369 --> 00:24:27.329
So I will, when I started my coaching, I think I used to charge like 300 pounds because this is how much I was happy and I had to buy to spend on a coach.
00:24:28.129 --> 00:24:35.569
When I kind of changed my mindset and then I was spending a few thousand, I thought, okay, I was able, I had more value, right?
00:24:35.729 --> 00:24:43.409
And I was like, okay, I can provide more value, and now I feel like I can provide something that is honestly probably still underselling myself.
00:24:43.649 --> 00:24:48.049
I should probably be priced way higher, but it doesn't align with me.
00:24:48.209 --> 00:25:01.969
So my thinking is do I want, and that is really personal, do I want to spend a month and a half working on my money mindset and my self-worth so then I can charge that much and I can charge way higher?
00:25:02.129 --> 00:25:05.329
Or do I want to charge what I'm comfortable with now?
00:25:05.649 --> 00:25:14.689
And then my price will just change as I provide more value, as I want, because at the end of the day, it's my fucking business, and I can charge higher amount.
00:25:15.809 --> 00:25:16.129
Yeah.
00:25:16.289 --> 00:25:23.729
So when you said you underpriced yourself, well, if you're happy with your pricing at the minute, if you're fully booked, why not?
00:25:24.769 --> 00:25:26.689
You can change your price later.
00:25:27.409 --> 00:25:28.369
That's so refreshing.
00:25:28.449 --> 00:25:35.489
I feel like people always make people feel bad about um, you know, oh, you're undercharging, you have a money mindset issue, or what you know.
00:25:35.569 --> 00:25:38.129
I feel like people you know what we probably all do.
00:25:38.209 --> 00:25:41.329
Yeah, money is such a weird topic.
00:25:41.569 --> 00:25:43.489
We all have money mindset issues.
00:25:43.649 --> 00:25:46.769
The people who tell you you have money mindset issues, guess what?
00:25:46.929 --> 00:25:48.529
They have money mindset issues.
00:25:48.689 --> 00:25:49.249
We all do.
00:25:49.329 --> 00:25:50.209
It's fine.
00:25:50.449 --> 00:25:53.489
But you know, you just do what you feel is right.
00:25:53.729 --> 00:26:00.289
If you work and you are overworked and burnout, and you make no money and you're reasonable, then we have a problem.
00:26:00.929 --> 00:26:02.369
And then we need to do something.
00:26:02.609 --> 00:26:03.649
If you're like, you know what?
00:26:03.729 --> 00:26:10.769
I booked, I will work with clients that I really like, I provide great value, I see transformation, I love my work, I can afford my lifestyle.
00:26:11.089 --> 00:26:11.569
Fine.
00:26:11.889 --> 00:26:13.569
Yeah, that's a problem with that.
00:26:14.049 --> 00:26:15.009
I love that.
00:26:15.649 --> 00:26:17.409
Okay, let me keep looking.
00:26:17.729 --> 00:26:18.929
We probably can't do all of them.
00:26:19.329 --> 00:26:21.329
I'm gonna pick my favorite, I'm gonna pick some of my favorites.
00:26:21.889 --> 00:26:29.489
Okay, um what about well?
00:26:29.569 --> 00:26:39.409
We kind of touched a little bit on consistency, but one of the things in the carousel was if you struggle with consistency, what are we what are we dealing with?
00:26:40.049 --> 00:26:40.369
Okay.
00:26:41.089 --> 00:26:44.449
So, first of all, why do we think consistency is?
00:26:44.609 --> 00:26:47.489
Because I think that is a massive misconception.
00:26:47.809 --> 00:26:49.969
Consistency is not every day.
00:26:50.289 --> 00:26:51.569
I know, I was gonna say constantly.
00:26:51.729 --> 00:26:55.249
I feel like all of us hear, like someone says consistent and we hear constant.
00:26:55.409 --> 00:26:58.289
We're like hearing every day.
00:26:58.529 --> 00:27:04.529
I know I constantly, I consistently work in wave.
00:27:05.009 --> 00:27:13.089
I'm gonna be all out and then I'm gonna rest, and then I'm gonna be out, and then I'm gonna put it back because this is how I like to work.
00:27:13.329 --> 00:27:22.129
It doesn't mean I completely disappear, but it just means I have you know launches and then I don't launch, and I go out because I'm really inspired, and then I'm a bit less.
00:27:22.449 --> 00:27:35.729
So you can work in in bursts, but consistently, which is you, you know, if you have a burst of energy every three months and in the meantime you don't you don't completely disappear, maybe it's your way of working.
00:27:35.889 --> 00:27:37.649
It doesn't mean constant.
00:27:38.129 --> 00:27:38.769
Yes.
00:27:39.489 --> 00:27:46.769
I had actually, I was in a call actually last week, and someone said, I have a consistency problem, I don't have the willpower, I don't have this, I don't have that.
00:27:47.089 --> 00:27:52.209
And the reality is, is that okay, so took me through a day where you feel like on fire.
00:27:52.369 --> 00:28:04.049
So well, yesterday I really felt good, and I was like, I'm gonna do this, do that, and then I had a call with my client, and that really drained me, and then I was tired, and then I was this and that, and then I didn't show up for three days.
00:28:04.289 --> 00:28:07.249
But okay, this is not a consistency problem.
00:28:07.489 --> 00:28:12.049
That is an energy management problem, that is a setting boundary problem.
00:28:12.209 --> 00:28:23.169
That is you really understanding how you work, understanding when you work your best, and not and protecting your own energy and your own capacity.
00:28:23.409 --> 00:28:27.329
That has nothing to do with being consistent, that has nothing to do with willpower.
00:28:27.489 --> 00:28:27.729
Yes.
00:28:28.129 --> 00:28:29.329
Energy management.
00:28:30.529 --> 00:28:38.449
It's about deciding, and this is why I see as in the carousel, it's not a willpower problem, it's an identity problem.
00:28:38.689 --> 00:28:42.529
Is you haven't decided that you are gonna do this.
00:28:43.649 --> 00:28:50.209
So you like, maybe I go, but maybe I don't, and maybe this, and no one likes my post, and so I'm not gonna show up for three weeks.
00:28:51.569 --> 00:29:01.809
If you decide I'm gonna make this happen and I'm gonna do that, then you will make a plan to make it happen, find what is sustainable for you.
00:29:01.969 --> 00:29:14.449
I'm sorry, but if you have three kids, two dogs, and a house, you're not gonna be as consistent as someone who is single in a studio flat on her own.
00:29:14.929 --> 00:29:27.329
You have different capacity, so it's about okay, knowing what you want to do, knowing what it takes, understanding your own capacity and your own energy, and then being disciplined in following that.
00:29:28.369 --> 00:29:39.569
But the problem is I see a lot of women who have very busy life comparing themselves to some people who don't have any life, like a busy life, and then be like, oh, but not as consistent.
00:29:39.649 --> 00:29:43.009
No, no shit, you don't have the same life, you don't have the same capacity.
00:29:43.249 --> 00:29:48.609
So we have to be realistic and really decide on what we call consistency.
00:29:50.129 --> 00:29:51.649
Like your own consistency.
00:29:51.809 --> 00:29:54.289
What will consistency look like for me?
00:29:54.449 --> 00:29:55.889
Will it look like this?
00:29:56.529 --> 00:30:02.369
Well, it looks like in your big period, because you know, we all like we women, we hormonal beings.
00:30:02.529 --> 00:30:08.529
I don't know for you, but when I'm ovulating, I don't have either when I have my period, right?
00:30:09.089 --> 00:30:13.889
So you have a baseline of this is how I'm showing up all the time.
00:30:14.049 --> 00:30:16.449
Like this is a baseline, okay.
00:30:16.849 --> 00:30:21.009
And then you can be like, okay, but when I have when I'm ovulating, I feel great.
00:30:21.089 --> 00:30:23.089
And on day I feel great, maybe I do a bit more.
00:30:23.249 --> 00:30:25.329
On the week I feel great, maybe I go more.
00:30:25.489 --> 00:30:27.009
But I have a baseline.
00:30:27.569 --> 00:30:30.929
We understand this very well with other things like our wellness, right?
00:30:31.169 --> 00:30:37.409
Like maybe you ask someone, I always do at least 8,000 steps, sometimes 20,000.
00:30:37.809 --> 00:30:41.889
Sometimes I do 10, but I never go under eight.
00:30:42.449 --> 00:30:45.489
Or like I never sleep less than five hours.
00:30:45.969 --> 00:30:53.729
Okay, sometimes I sleep eight, but I just never sleep under five because I know if I sleep under five hours, then I'm really gonna feel rough.
00:30:53.809 --> 00:30:54.609
So, what do I do?
00:30:54.769 --> 00:30:57.569
I make sure that for five hours I'm in bed.
00:30:57.729 --> 00:31:03.489
So I set boundaries, I turn my phone off, I turn the TV off, I tell everybody like burger off, I'm gonna go to bed.
00:31:03.969 --> 00:31:08.449
But right, but it is the same about showing up in our business.
00:31:09.089 --> 00:31:11.569
We're not sleeping for 12 hours, right?
00:31:11.729 --> 00:31:15.729
We're sleeping for five, but we consistently sleep for five.
00:31:15.809 --> 00:31:18.529
Sometimes it's eight, but the baseline is five.
00:31:18.689 --> 00:31:24.049
And consistency, it's about finding this baseline that matches your energy and your goals.
00:31:24.289 --> 00:31:25.809
And I think that's important.
00:31:26.689 --> 00:31:42.609
Because if we want really, if you're like, okay, you know what, these next three months, I really want to go big, like I want things to shift dramatically, then yeah, your consistency is gonna have to be a little bit more than I'm okay cruising where I am now.
00:31:43.409 --> 00:31:45.809
And I think it's about becoming real on this as well.
00:31:46.049 --> 00:31:57.729
Yeah, and also maybe probably putting that within a larger picture of this is not sustainable forever, for the whole year, but I'm gonna kind of ramp it up during this time to get a little momentum, but then bring it back down.
00:31:58.209 --> 00:31:59.969
Don't try to like keep it up there.
00:32:00.449 --> 00:32:10.769
The reason you found this carousel of mine is because beginning of March, I said I want my business to be in a completely different place for my birthday, which was in the middle of April.
00:32:11.249 --> 00:32:15.169
So I gave myself a month to be my business in a different place.
00:32:15.489 --> 00:32:19.569
During that month, I went crazy on content.
00:32:19.969 --> 00:32:24.689
I posted five content a day, at least five or six.
00:32:24.929 --> 00:32:31.329
I went like, I'm gonna have I want my business, want to be, I want to be in a different place in the month.
00:32:31.409 --> 00:32:32.849
I want this big push.
00:32:33.089 --> 00:32:35.809
I was so consistent for the month.
00:32:36.049 --> 00:32:39.969
I posted five to six times a day for a whole month.
00:32:40.129 --> 00:32:40.529
Guess what?
00:32:40.689 --> 00:32:42.689
My following quadrupled.
00:32:42.929 --> 00:32:49.889
Oh my gosh, okay, because I wanted to, because I said for this month I want to be in a different place.
00:32:50.049 --> 00:32:59.569
I was going to an event in London and I didn't want to walk in being the smallest fish in the pond, but I want to go there with a story that will impress.
00:33:00.689 --> 00:33:04.449
So I was super consistent for a month, but it's not sustainable.
00:33:04.689 --> 00:33:08.689
So I knew for a month my consistency will look like this.
00:33:09.649 --> 00:33:14.689
I had a masterclass at the end, I wanted a hundred people signed up, I had nearly 200.
00:33:15.009 --> 00:33:16.289
Nice! Awesome.
00:33:16.769 --> 00:33:21.489
Yeah, I really wanted this, so my consistency for a month went way higher.
00:33:21.729 --> 00:33:23.009
Did I have to be disciplined?
00:33:23.169 --> 00:33:24.049
Hell yeah.
00:33:24.369 --> 00:33:30.049
Because you have to, I had to plan, I had to be disciplined through the whole month to be able to get there.
00:33:30.849 --> 00:33:33.489
But then I was there, and then I was like, okay, nice done.
00:33:33.569 --> 00:33:41.649
Now my consistency comes back to my normal consistency, which is like posting three times a week, chilling a little bit, like it's different.
00:33:41.809 --> 00:33:49.489
Yeah, but for a month, I had to be very my consistency was a lot more than it was before and uh it was after.
00:33:49.809 --> 00:33:50.449
Yeah.
00:33:51.489 --> 00:33:52.289
I love that.
00:33:52.449 --> 00:33:55.649
I love also, like you said, just having a having a deadline in mind.
00:33:55.729 --> 00:33:56.769
Happy birthday, by the way.
00:33:56.929 --> 00:33:57.329
Good job.
00:33:57.809 --> 00:33:58.769
Good job on this.
00:33:59.569 --> 00:34:00.049
Oh my gosh.
00:34:00.129 --> 00:34:02.209
Okay, so then okay, I said we weren't gonna do them all.
00:34:02.289 --> 00:34:05.649
But the next one is if you keep tweaking your niche or offer.
00:34:06.529 --> 00:34:13.010
Which is sound also maybe when you were talking about identity, I'm like, oh my gosh, that that might play into this too, like changing.
00:34:13.570 --> 00:34:15.650
So let's talk about this one because I think it's a good one.
00:34:15.730 --> 00:34:25.010
I think a lot of people that are in my circle, myself included, maybe neurodivergent, ADHD, multi-passionate, this can show up a lot.
00:34:25.409 --> 00:34:27.010
So I think this is a good one.
00:34:28.130 --> 00:34:34.769
So this one is really about you keep tweaking because you don't think it's gonna happen.
00:34:35.090 --> 00:34:38.449
Like you just think the problem is your niche, the problem is your offer.
00:34:38.610 --> 00:34:44.530
It's not selling because it's the wrong offer, it's the wrong niche, it's the wrong message, it's the wrong blah blah blah.
00:34:45.090 --> 00:34:50.130
Well, actually, you keep tweaking it because it's your fear of failure, right?
00:34:50.289 --> 00:34:59.730
Of being like, what if I stand 200% behind this offer and I really go for it and then it doesn't sell?
00:35:00.530 --> 00:35:00.929
Right?
00:35:01.090 --> 00:35:02.050
So, what do you do?
00:35:02.610 --> 00:35:06.610
You promote it for two weeks and no one wants it, so then you change it.
00:35:07.890 --> 00:35:08.369
Yeah.
00:35:08.610 --> 00:35:13.490
Or you change the age, or you say, Oh, it's not specific enough, the offer is too vague.
00:35:13.650 --> 00:35:16.530
I don't show the transformation enough, I don't do this enough.
00:35:16.690 --> 00:35:21.890
So you you're fixing, you're trying to fix a problem that is has never been there.
00:35:22.130 --> 00:35:26.130
It's just because you talked about it for a week or two and no one wanted it.
00:35:26.369 --> 00:35:37.570
It's a it's a lack of commitment to your own offer and your own vision, it's a lack of self-trust in what you were said to create, you know, to bring to the world.
00:35:37.890 --> 00:35:44.369
It's like you believed in it if people validate it, validated it quickly enough.
00:35:44.769 --> 00:35:49.329
But if it doesn't get validated quickly enough, then it must it must not be right.
00:35:49.490 --> 00:36:01.250
So then you pivot and you change, and you're not certain what what actually what is gonna sell your offer, depending on the stage of business you're at, is gonna be time.
00:36:01.490 --> 00:36:07.090
If you're brand new and you have a brand new offer, people are gonna need to hear about it more than once.
00:36:07.970 --> 00:36:12.130
Okay, you're gonna have to be sold on it for more than two weeks.
00:36:12.369 --> 00:36:17.890
Because what people buy into, and that is a crash course in cell psychology if you need it.
00:36:18.450 --> 00:36:23.490
People buy into your own conviction and your own confidence in your offer.
00:36:24.530 --> 00:36:28.930
Then already buy in the future, they don't buy at all in the future of your offer.
00:36:29.090 --> 00:36:42.130
They buy into you saying, I have this that will solve this problem for you, and I know it, and that that is the best offer that you can like put your hands on to solve this problem.
00:36:43.329 --> 00:36:45.090
That was people would buy into.
00:36:45.250 --> 00:36:55.090
If you say that for a week and then you change your mind, everybody's gonna be like, Oh, okay, well, clearly that wasn't the best offer because she already changed it after two weeks.
00:36:55.329 --> 00:36:59.570
Yeah, oh my god, my people listening are like, Deanna, that's me.
00:36:59.730 --> 00:37:03.570
I'm like, oh my god, wait, let me just change this, let me just say this, let me change this.
00:37:03.970 --> 00:37:04.289
Yeah.
00:37:04.610 --> 00:37:10.210
So, yeah, so stop to obviously if you try to sell something for three months and it's not selling, okay.
00:37:10.289 --> 00:37:14.210
We we have a problem in offer, in messaging, in targeting, in positioning, in something.
00:37:14.769 --> 00:37:21.410
But if you just keep on tweaking it, so that's the first bit, or you might tweak it before you even launch it.
00:37:22.050 --> 00:37:23.010
I'm gonna launch it.
00:37:23.090 --> 00:37:24.610
No, actually, I could make it better.
00:37:24.769 --> 00:37:27.170
I'm gonna launch it, no, actually, and changes.
00:37:28.130 --> 00:37:33.250
I can't I cannot tell you how many times my offer has changed in the last 18 months.
00:37:33.410 --> 00:37:44.210
I think my offer changes with every new client I have because I find a way to improve it, I find a way to change something, I find like actually I give them that, and that will help so many other people.
00:37:44.369 --> 00:37:45.570
Let's add this.
00:37:45.970 --> 00:37:49.970
This is just again the beauty of having your own offer and your own business.
00:37:50.130 --> 00:37:51.410
You can change it.
00:37:52.050 --> 00:37:56.130
Okay, you are never gonna have the perfect offer.
00:37:56.610 --> 00:37:59.570
You are never gonna have the perfect something.
00:37:59.890 --> 00:38:06.369
So put it out, stop talking about it, start selling it as it is, make it better over time.
00:38:07.410 --> 00:38:12.289
But stop waiting for it to be perfect before you launch it and you sell it.
00:38:12.849 --> 00:38:13.170
Yes.
00:38:13.809 --> 00:38:18.450
I'm like, you better post about it five times a day for an entire month before you decide it's not working.
00:38:20.369 --> 00:38:22.130
You need to like, yeah.
00:38:24.369 --> 00:38:31.090
Because you said um to sell it, like you need to to sell it to to see if it will sell.
00:38:31.809 --> 00:38:40.289
Um I wonder if you do have, because I was kind of joking about five times a day, but like it probably wouldn't really count.
00:38:41.650 --> 00:38:46.050
I mean, let's say I post about it once a week in stories and I send an email once a week about it.
00:38:46.690 --> 00:38:53.010
I mean, I'm still gonna have to do that for a lot of weeks before I can determine it's not selling, right?
00:38:53.170 --> 00:38:54.369
Like I can't just do that.
00:38:54.849 --> 00:38:56.450
I mean too we could posting it.
00:38:56.849 --> 00:39:02.450
Yeah, if you're posting about it once a week and you're sending one email a week, you might as well not do anything.
00:39:02.769 --> 00:39:03.170
Uh-huh.
00:39:03.329 --> 00:39:03.570
Yeah.
00:39:03.650 --> 00:39:07.010
That's not I wanted to make sure we were like that doesn't count.
00:39:07.250 --> 00:39:08.369
That's not selling it.
00:39:08.769 --> 00:39:09.250
Enough.
00:39:09.809 --> 00:39:22.050
Um again, it's gonna depend on the, you know, when I was launching my last masterclass, if you are in my world, there is no way you didn't know I had a masterclass.
00:39:22.849 --> 00:39:30.610
My auntie, who sometimes check my post and who lives in a different country, so I don't win total, she knew I had a masterclass.
00:39:30.769 --> 00:39:31.090
Uh-huh.
00:39:31.250 --> 00:39:32.930
Okay, like there is no way.
00:39:33.090 --> 00:39:35.650
You have to become so bored.
00:39:35.809 --> 00:39:42.050
When you start to be bored talking about it, and when you start thinking, am I talking about it too much?
00:39:42.289 --> 00:39:45.170
This is when people just start seeing it.
00:39:45.410 --> 00:39:45.730
Okay.
00:39:46.289 --> 00:39:47.090
Were you nervous?
00:39:47.250 --> 00:39:47.890
Were you nervous?
00:39:47.970 --> 00:39:50.610
Were you like, oh my gosh, I'm gonna make people mad?
00:39:50.849 --> 00:39:52.289
People are gonna be so annoyed with me.
00:39:52.450 --> 00:39:53.650
Were you nervous when you did that?
00:39:53.890 --> 00:39:55.329
When you did that month-long experiment?
00:39:55.490 --> 00:39:56.289
No, you didn't care.
00:39:56.610 --> 00:40:03.329
Because I thought if they are gonna be first, you are the only person who is gonna see all your content.
00:40:03.650 --> 00:40:04.450
True.
00:40:04.849 --> 00:40:09.650
And if someone is seeing all your content, my god, sign them as a client.
00:40:10.289 --> 00:40:11.730
Is there that obsessed?
00:40:11.890 --> 00:40:14.610
They are probably your clients, or get a restraining order.
00:40:14.769 --> 00:40:17.329
Either sign them as a client or get a restraining order.
00:40:17.650 --> 00:40:18.210
Something's wrong.
00:40:18.369 --> 00:40:19.970
One or the other, one or the other.
00:40:20.610 --> 00:40:22.369
Okay, so no one is gonna see.
00:40:22.610 --> 00:40:32.930
I uh I don't have the stats here anymore, but I think I did look it up, and I think people see in average like 300 pieces of content a day, okay.
00:40:33.250 --> 00:40:38.690
A day, yeah, 300 pieces of content a day, yeah.
00:40:39.010 --> 00:40:42.769
Okay, do you think they're gonna remember what you said?
00:40:42.930 --> 00:40:44.210
Obviously, they're not.
00:40:45.090 --> 00:41:04.210
Okay, so depending on your audience is gonna be about reaching out, like tell people if you're excited, if you if you really do things, you have what can change people's life or business or whatever you do, why aren't you excited to reach out to everybody and tell them?
00:41:05.809 --> 00:41:06.210
Right?
00:41:06.369 --> 00:41:15.490
If you have created the best thing they need and you know it, you will be telling everybody about it.
00:41:17.170 --> 00:41:25.010
Another example, I love taking like example of your of the real life, be to explain business stuff just because it's a bit easier.
00:41:25.490 --> 00:41:33.809
When you, if you married, if you have a partner, when you met that person, you told all of your friends, right?
00:41:34.130 --> 00:41:48.450
You were probably the most annoying person telling all of your friends and family how amazing this man or woman is, and how the best person, and all those things they're doing for you, and all the way that your life is better, right?
00:41:48.690 --> 00:41:51.010
You didn't worry, like, am I too much?
00:41:51.170 --> 00:41:53.090
No, you were just so excited.
00:41:54.369 --> 00:42:01.490
When you bought a cool dress or whatever, last time I bought um okay, an instant pot a few years ago.
00:42:01.650 --> 00:42:05.250
I was so excited, I told everybody to buy an instant pot.
00:42:05.329 --> 00:42:09.250
I was like, oh my god, that's gonna change your cooking game.
00:42:09.490 --> 00:42:12.369
Okay, yeah, you tell everybody about it.
00:42:12.530 --> 00:42:17.570
Yeah, so if you think you have the best offer, why don't you?
00:42:18.050 --> 00:42:23.329
Hey, maybe you haven't created the best offer, which is okay, make it better.
00:42:23.490 --> 00:42:28.930
If you think that actually, because after that, created something that actually is not that great.
00:42:29.090 --> 00:42:45.890
Let's not sell it, let's create something you can really stand behind without being perfectionist about it, and then go tell people because you're so excited, because people are gonna buy into this passion, this conviction, and this confidence more than anything else.
00:42:47.329 --> 00:42:49.410
Yeah, I love that.
00:42:49.570 --> 00:42:50.369
Your instant pot.
00:42:50.450 --> 00:42:51.970
I do that about my air fryer.
00:42:52.289 --> 00:42:53.730
Like, oh my god, I love it.
00:42:54.289 --> 00:43:00.130
This is how I love taking like real life example to expand business uh principle and ideas.
00:43:00.369 --> 00:43:00.610
Yes.
00:43:00.930 --> 00:43:02.530
Because we can both relate to something.
00:43:02.769 --> 00:43:04.289
Yeah, you have to have a crush on your business.
00:43:04.369 --> 00:43:09.250
If you're not crushing on your business and telling all your friends, then you gotta get it.
00:43:09.410 --> 00:43:17.329
Yeah, and then if some people think that you know you too much and you talk about it too much, they can unphoto.
00:43:18.450 --> 00:43:23.570
Yeah, you are not forcing them to stay, they can unsubscribe, they can unphoto, they aren't your people.
00:43:24.289 --> 00:43:24.530
Yes.
00:43:25.250 --> 00:43:29.090
Yes, and uh you cannot be emotional about that.
00:43:29.890 --> 00:43:39.250
Yes, I think one big thing I've already taken away from today is we just need to sort of disconnect a little from like taking all of it too personally, right?
00:43:39.490 --> 00:43:41.010
The likes, did anybody like it?
00:43:41.090 --> 00:43:41.970
Did somebody get mad?
00:43:42.050 --> 00:43:42.930
Is somebody annoyed?
00:43:43.090 --> 00:43:45.170
Does somebody think I'm expense too expensive?
00:43:45.410 --> 00:43:47.410
Like oh, it's too much.
00:43:47.730 --> 00:43:53.010
Yeah, so the analogy I always use is if you were, I need to find his name.
00:43:53.329 --> 00:44:08.210
If you are the CEO of Coca-Cola and you go to the supermarket and someone buys a Pepsi, do you think the CEO of Coca-Cola will have an existential crisis in the middle of the aisle that someone prepared a Pepsi?
00:44:08.610 --> 00:44:09.410
Yeah, right?
00:44:09.730 --> 00:44:11.410
He's like in a car crying.
00:44:15.170 --> 00:44:16.690
Maybe I shouldn't have done it.
00:44:16.849 --> 00:44:27.490
Did I say he doesn't give a damn about it because he is the CEO of Coca-Cola and he stands behind his brand and he knows some people are Pepsi people.
00:44:28.130 --> 00:44:36.289
Okay, when they're not having existential crisis, this is what you need to like the the level you need to be thinking at.
00:44:36.450 --> 00:44:46.130
You cannot get overly emotional having existential crisis every time someone posts you every time you post something and someone don't answer.
00:44:47.570 --> 00:44:48.210
Yes.
00:44:48.769 --> 00:44:49.730
My gosh.
00:44:50.050 --> 00:44:51.250
Okay, this was great.
00:44:51.329 --> 00:45:07.090
You guys, we didn't even get to all the things in the carousel, so you're I'm definitely gonna link your Instagram in the show notes, but tell Tell everybody where they can hang out with you and like learn more because I just love the way you do those real world examples and I just think your stuff is so cool.
00:45:07.490 --> 00:45:08.289
Thank you.
00:45:08.530 --> 00:45:10.450
So yeah, linking my Instagram.
00:45:10.530 --> 00:45:12.930
Uh I have deleted all my other social media.
00:45:13.090 --> 00:45:15.410
So if you want to find me, it's gonna be on Instagram.
00:45:15.570 --> 00:45:27.570
And also I think we're gonna link a workbook because I'm going through the whole carousel and I created a workbook where you can have the explanation of the behavior you're having.
00:45:27.650 --> 00:45:35.809
So maybe tweaking your offer, not selling, uh scrolling more than you consume, posting only educational content, overthinking all of this.
00:45:35.970 --> 00:45:44.769
I went through all the pattern and I went through what it means, the reframe, and I give you an exercise you can do today and want to do this week to start overcoming that.
00:45:44.930 --> 00:45:45.170
Yeah.
00:45:45.410 --> 00:45:47.490
So get the workbook to help you work through this.
00:45:47.730 --> 00:45:48.930
Yeah, definitely get the workbook.
00:45:49.010 --> 00:45:50.690
Um, I love you sprinkled in a few more.
00:45:50.769 --> 00:45:54.690
I mean, it's a it's it's a great it's a great carousel.
00:45:54.849 --> 00:45:59.410
Like I said, it I even though I didn't like it until today, but um, I did like it.
00:45:59.490 --> 00:46:00.210
I loved it.
00:46:00.289 --> 00:46:02.769
I just didn't send you that little heart.
00:46:02.930 --> 00:46:04.849
So, anyways, thank you so much for being here.
00:46:05.010 --> 00:46:06.210
This was so fun.
00:46:06.530 --> 00:46:09.010
Um, I can't wait to keep seeing what you post.
00:46:10.130 --> 00:46:10.369
Thank you.
00:46:10.530 --> 00:46:14.130
Thank you for having me, and I hope it was helpful to everybody who listens.
00:00:44.969 --> 00:00:56.329
If you've ever said anything like, I hate being on camera, or I suck at selling, or you find yourself constantly tweaking your offers, or struggling with being consistent, you have got to listen to this episode.
00:00:56.730 --> 00:01:08.329
And in case you're new here, you're listening to my new series called Cool People Doing Cool Things, and I'm your host, Deanna Seymour, graphic designer, creative director, and founder of the Playhouse, where networking is actually fun.
00:01:08.810 --> 00:01:10.890
Today I'm hanging out with Claire Quick.
00:01:11.210 --> 00:01:15.849
She's a speaker, coach, and activator who helps women stop overthinking and start taking action.
00:01:16.090 --> 00:01:24.569
She helps you get visible and sell by focusing on mindset, identity, and the psychology behind why you're not doing what you know would work.
00:01:25.289 --> 00:01:26.969
All right, let's do this thing.
00:01:31.129 --> 00:01:32.409
Hey Claire, how's it going?
00:01:33.289 --> 00:01:34.810
Hi Dina, very good, thank you.
00:01:34.969 --> 00:01:35.689
How are you doing?
00:01:36.170 --> 00:01:37.450
I am awesome.
00:01:37.689 --> 00:01:44.730
I'm so excited about this conversation because I think I just stumbled upon this carousel.
00:01:44.810 --> 00:01:48.170
And I feel like it's fake because I'm not really on Instagram that much.
00:01:49.049 --> 00:01:57.290
So for me to randomly be on there, usually I look through stories, not through the feed, and then see this carousel that you posted.
00:01:57.849 --> 00:01:59.450
I was like, oh my gosh, who are you?
00:01:59.609 --> 00:02:03.049
Like I immediately just messaged you and I was like, I don't even know this person.
00:02:03.290 --> 00:02:06.890
And and this this post got like a lot of, I feel like it had a lot of attention.
00:02:06.969 --> 00:02:11.849
So I was like, this person's not even gonna reply to me, or like be like, who is this person being like, you're so cool.
00:02:11.930 --> 00:02:13.129
Do you want to be on my podcast?
00:02:13.449 --> 00:02:14.810
Um, so thanks for being here.
00:02:16.009 --> 00:02:16.889
Thank you very much.
00:02:17.050 --> 00:02:18.250
It's a pleasure to be here.
00:02:18.329 --> 00:02:23.129
And I'm really grateful that you just, you know, found it and rebounds.
00:02:23.530 --> 00:02:23.769
Yes.
00:02:24.009 --> 00:02:24.170
Okay.
00:02:24.329 --> 00:02:27.210
So I was like, for this series, cool people doing cool things.
00:02:27.290 --> 00:02:29.689
I was like, well, this is a cool thing that you're talking about.
00:02:29.930 --> 00:02:38.730
So before we really dive into this carousel and what struck me, can you explain to people um what shadow work is?
00:02:38.969 --> 00:02:44.810
Because I always joke that I'm like woo adjacent or like I appreciate woo, but I'm like not all the way in.
00:02:44.889 --> 00:02:47.770
And shadow work sounds kind of woo-y.
00:02:48.250 --> 00:02:51.210
So tell us what what you're talking about when you say shadow work.
00:02:51.849 --> 00:02:58.890
Yeah, so I think for people who have no idea who I am and what the carousel is about, let's just bring a little bit of context.
00:02:59.210 --> 00:03:08.729
So I did publish a piece of content on Instagram where I talk about um shadow work and content creation or shadow work and your business.
00:03:09.050 --> 00:03:13.770
And the reason for it is I'm a mindset-first business coach.
00:03:13.930 --> 00:03:20.250
So I help promote grow their business, their visibility, and the sales, but I really focus on the mindset behind it all.
00:03:20.409 --> 00:03:33.849
And when we think about shadow work, yeah, we think very ruble stuff, but actually, it's simply all this uh limiting beliefs and stories you tell yourself that are stopping you from taking action.
00:03:34.169 --> 00:03:41.530
So what I really believe is, and you're probably gonna agree with me, Dina, building a business is pretty fucking simple.
00:03:41.770 --> 00:03:48.729
Um, you need to grow an audience or get yourself out there, tell people what you do, make an offer, and you make money.
00:03:49.289 --> 00:03:56.409
Like the steps are ridiculously simple, but it's very hard to do it.
00:03:56.650 --> 00:03:59.610
It's very hard to get yourself to do it.
00:03:59.849 --> 00:04:03.370
And the reason is hard is what I call shadow work.
00:04:04.009 --> 00:04:06.250
It's all the reason the mindset behind it.
00:04:06.490 --> 00:04:14.090
Okay, so it's like sort of your little um, it's like your little gremlins or like the little devil on your shoulder.
00:04:14.169 --> 00:04:23.850
I'm just trying to think of like all the examples, but that voice in your head that's like, oh, this, you know, or just even just that feeling in your body when you're like, oh god, here I go.
00:04:24.009 --> 00:04:24.649
I have to do it.
00:04:24.730 --> 00:04:26.730
It's like the scary things, right?
00:04:26.970 --> 00:04:28.490
It is, yeah, it is.
00:04:28.810 --> 00:04:35.930
But when you get to that stage of realizing you have this voice, you really you're already like super advanced into it.
00:04:36.250 --> 00:04:39.050
Because most women, you know, you most women are just gonna.
00:04:39.129 --> 00:04:40.889
I mean, I'm gonna take myself, for example.
00:04:41.050 --> 00:04:51.689
I had a coaching business for years, and I will be posting online, but I will not have clients, or I will have I will have one client at a time, every single time.
00:04:51.850 --> 00:05:00.490
So have work with someone for three months, then I have no one for two weeks, work with someone for three months, and none, you know, but it will it will never gain momentum.
00:05:00.730 --> 00:05:03.450
And I really thought the problem was my strategy.
00:05:03.769 --> 00:05:11.210
So I paid coaches to teach me strategies, sales strategy, marketing, all of that, when actually the problem wasn't there at all.
00:05:11.289 --> 00:05:20.809
The problem was a lack of self-trust, it was a lack of confidence, a lack of self-worth, a lack of um worthiness, like all of this.
00:05:21.049 --> 00:05:26.730
But and then I realized, oh yeah, I do have this voice, I do feel this in my body, I don't ever want to try that.
00:05:26.889 --> 00:05:31.529
But to get there, it took longer than I would like.
00:05:32.250 --> 00:05:38.970
Well, it's annoying because it's it's not as easy as just paying someone to be like, oh, here's actually you're posting at the wrong time.
00:05:39.049 --> 00:05:41.129
Just post it this time and it will be magically fixed.
00:05:41.210 --> 00:05:47.049
Like this is hard work to sort of reprogram, I'm imagining your work.
00:05:47.289 --> 00:05:54.570
I mean, how how freeing it is to hear someone tell you, do this, and then you make five to ten KMO.
00:05:54.889 --> 00:05:57.529
Oh, yeah, okay, fine, give me, I do it, I do it.
00:05:58.330 --> 00:06:04.649
But the thing is, being the woman who does this, being the woman who's gonna because yes, there is strategy, right?
00:06:04.809 --> 00:06:07.289
I am a half woo, half strategy.
00:06:07.450 --> 00:06:10.090
There is strategy in making sales and doing marketing.
00:06:10.250 --> 00:06:12.490
I work in corporate sales, I know that.
00:06:12.809 --> 00:06:22.649
But being the woman who implements a strategy consistently and efficiently, you have some identity mindset work to do before that.
00:06:22.970 --> 00:06:23.450
Yes.
00:06:23.690 --> 00:06:24.409
Okay, okay.
00:06:24.490 --> 00:06:27.690
So let's let's dive into the different things you talked about in the carousel.
00:06:27.769 --> 00:06:31.450
Because I really was like swiping through it and loving it.
00:06:31.610 --> 00:06:45.690
Um, and I also just love that you said consistency, because I feel like a lot of times, whenever we can't be consistent, and we'll dive into this, I'm sure, on all these, but just for anybody listening, I feel like most of the time when we can't be consistent, we just beat ourselves up about it.
00:06:45.769 --> 00:06:46.809
We're like, oh, we suck.
00:06:46.889 --> 00:06:47.450
We can't.
00:06:48.330 --> 00:06:49.370
I just can't be consistent.
00:06:49.450 --> 00:06:50.330
I don't have willpower.
00:06:50.409 --> 00:07:02.570
I'm like not uh focused, I'm not good, I'm not strategic, all those things like it's I think uh like you were just saying, it's it's hard work to do, but it's probably freeing to know, like, oh, there's nothing like wrong with me.
00:07:02.649 --> 00:07:05.129
It's just some like some stuff I have to work on.
00:07:05.370 --> 00:07:07.049
So um I love that.
00:07:07.289 --> 00:07:08.250
Let's talk about okay.
00:07:08.330 --> 00:07:12.970
The first one in the carousel says if you talks about if you avoid showing your face on camera.
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What is the shadow work or like what what's really going on?
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Like, you know, people say all the time, like, oh, I just don't like being on camera.
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And we act like it's just a personality, like a like a preference.
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So, what is actually you think going on?
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I have so much to say about this one.
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It is actually so many things.
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So we're gonna say, uh, I don't like being on camera, like it's not my thing.
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Guess what?
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Unless you're 20 years old, it is never gonna be your thing because you were not born with social media.
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20 years old is different, but you were not born with social media, you were not born like talking to yourself on the phone.
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Like, this is not natural, this is not normal.
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Like, this is not what we what you grow up, what you've seen.
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So, yes, it is weird, yes, it is different.
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Yes, it is what you need to do if you want to make money in 2026.
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Okay, so telling yourself, oh, it's not me, and I'm not good at it.
00:08:12.570 --> 00:08:15.529
Well, you can become good at it if you choose to, right?
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There's plenty of C you are not good at it, and you learned.
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It is not a problem of not having the right phone and not having the good lightning and not having the ring light because all of this is fixable.
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Learn how to take a video, learn how to prop your phone on a tripod, get a$20 tripod of Amazon, like all of this is just a story.
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What's really happening is you are scared of being visible, you are scared of being visible and being judged.
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So you are scared of people seeing you online and judging you.
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And even if you manage to work through that and you're like, oh yeah, no, I don't give a F anymore, I'm just gonna do it.
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What stops a lot of people and they don't realize is that you are scared of putting yourself out there and still not being chosen.
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People tell you put yourself out and you get clients, you're just scared of putting yourself out and still not being chosen.
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Because you will make this mean so much about you, what is possible for you, what you are capable of, and what is going to be the future of your own business.
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Well, it's like that feeling too when um you post something and nobody comments or nobody likes it.
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And I don't know about other people listening, but I definitely, it's almost like you have the urge to like take it down and be like, just kidding, never mind.
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Like nobody don't pay attention to what I just did.
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Like it is very like scary to, like you said, not be chosen.
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Like, even if you get past the scaredness of doing it, there then there's the other layer of like, okay, I did it, but nobody, I didn't get the reaction that I wanted.
00:10:04.009 --> 00:10:10.649
Like, maybe it's not even like a mean troll, but you're still just like, ugh, like there is so much, there's so much.
00:10:11.209 --> 00:10:13.929
Because from them the question is, so what?
00:10:14.569 --> 00:10:15.049
Yeah.
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So what?
00:10:16.490 --> 00:10:25.209
And part of your brain is no one liked it, no one's gonna see me as valuable, no one's gonna trust me, I'm never gonna have a client, it's never gonna work.
00:10:25.370 --> 00:10:29.370
Like, and you're like, you just posted something that just didn't get like.
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How many times have you seen something online that you liked and didn't hit like?
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I do it all the time.
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I'm the worst at double tapping.
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I just forget.
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I wonder, you know what, I'm gonna look really fast.
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I wonder if I liked this post that I literally invited you on.
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I'm gonna see if I did.
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Oh my gosh, I'm gonna look really fast.
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Um this is cracking me up to see if I did this.
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I'm like, oh my gosh, dead air time.
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Let me do it quick so the people listening won't get bored.
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Um, I feel like there's like maybe a 50-50 chance.
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I didn't like it.
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I did not like it.
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Isn't that crazy?
00:11:06.009 --> 00:11:09.929
So I did not even like the post that I because you know what happened?
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I mean, I got excited and I messaged you.
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But um, I really tell people all the time I suck at liking posts because I just see it and my brain's like, oh my god, that's so cute.
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Or I'll like show it to my husband on the couch or something.
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And then I just like keep going.
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I'm not I'm not a double tapper.
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So that is wild.
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I can't believe that.
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I thought there was kind of a good um chance that I might not have liked it.
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So sorry.
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Here we go.
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I'm gonna like it right now, officially.
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But the thing is, you know, you I got a lot of clients that literally have both themselves and my calendar have paid for coaching with me, and I didn't even know they followed me.
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Because they have never interacted, they have never messaged me, but one day I posted something that got them into action.
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I like posts from people I will never buy from.
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Mm-hmm.
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Same.
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Yeah.
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Okay.
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Maybe clearly I'm not sure.
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I like their post, but it's really not something I will ever buy.
00:12:08.649 --> 00:12:20.490
So it is, but we attach the thing, it's a meaning we attach to this, and because showing your face on camera is such an alien thing to do, again, and that's it 20 years old.
00:12:20.730 --> 00:12:27.049
It is so you you feel it so threatening, it's so different, it's so out there.
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If you are in your 30s, 40s, 50s, whatever, none of your friends are doing it, like, or very little of them.
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So it's such a different thing to do, it's such something people talk about as well, that you feel so threatened about doing it, and then people don't like it, and you make it means so much more than it needs to mean.
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Yeah.
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Well, it is it does stink that it's called liking it, because I feel like and we're like, oh my god, no one likes it, like literally and figuratively.
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But okay, I love that.
00:12:59.370 --> 00:13:02.649
And I've had clients too that I didn't even know were following me.
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So that's also a good point that it's not necessarily related to what you're selling.
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But if you let the lack of like stop you from doing it, you're never gonna get that person to buy from you because you quit because they didn't double tap it.
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Okay.
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Yeah, so the question is gonna be uh what do you feel?
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You know, putting yourself on camera, uh what part of your identity or your person feels threatened by it?
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Is it the visibility and being judged?
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Is it the visibility and not being chosen?
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Is it the fear of being ridiculed?
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Like which part is it?
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And then work through that.
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And in the post two, you have little um like sort of a little pep talk in the caption of what they could do, like just kind of start smaller.
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Like you don't have to start a YouTube channel, do a 20-minute video if you are scared of getting on camera, right?
00:13:55.529 --> 00:14:06.730
Like you can so I'm gonna give you for you, the listeners, what I give all of my clients when it comes to showing up on camera, don't do it just now.
00:14:07.370 --> 00:14:11.529
At the beginning, take your phone and video yourself in your house.
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Take a picture of yourself and delete them.
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Talk to yourself on the camera and delete them.
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Video yourself making your coffee and delete it, but do it for seven days straight.
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Get over the weirdness of seeing yourself on screen, get over the weirdness of talking to your phone.
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Do it so many times that it becomes natural to do it.
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That actually it doesn't feel that way.
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Like you know how to prop your phone, you know where to look.
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Like get this done in the safety of your own home or car or whatever you want to do it, but not in public.
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So the the worst thing, the worst thing you can do is put your big girl pants on, go on your stories, brave it, and tomorrow you won't do it because you freaked out so bad, you were so brave, no one liked it, it means it's never gonna work, and then you just shut down.
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And I had so many people doing this.
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Take your phone, start believing yourself for a week, two weeks, three weeks, whatever it takes, become the person who find it natural to talk to her phone and then go and do it in public.
00:15:19.610 --> 00:15:21.129
Okay, that's a great tip.
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I like that.
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I've never heard I've never heard anybody say that.
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So I love that.
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Okay, the next one in the carousel is if you find selling icky.
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That's a big one.
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I think it's a big one.
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Yeah it's it's a little bit of a one for me.
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So let's dive into that.
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What does that mean if we think selling is icky?
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So first I'm gonna be a bit of tough love.
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If you find that selling is icky, you're gonna have a really hard time having your own business and making money.
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Because if you are in business, you are in sales.
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Yes.
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If you are in business and if you are a service-based business, your job is to sell yourself.
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Basically.
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Yeah.
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So why is selling icky?
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Selling can be icky for different things.
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First, because maybe first you were sold so many times in an icky way that you just associate selling with like something very sleazy, very scripted, very horrible.
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I love going on sales call with people and see how they work me on the sales call.
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And last year I went on a sales call with someone who tried trying to sell, I can't even remember.
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He kept me, he kept me on the sales call.
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I killed you not for two and a half hours.
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Oh my gosh.
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Well, I was saying I wasn't interested, like I didn't have the money, and you know that I was saying all the objection to see how I was handling it.
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Two and a half hours.
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And if you have had anything like this, you're like, obviously, I don't want to be that person.
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Anyone who is gonna be like, you know, if you build on a sales course and you're oh, I need to think about it, oh, really?
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What do you need to think about?
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What do you think is gonna change?
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Like, oh my god, anybody trying to sell like this, it just feels so horrible and unnatural that if you associate selling with it, obviously it's icky.
00:17:22.650 --> 00:17:28.170
So it might be linked first to the experience you have had of being sold to.
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It can be led to the fact that you don't feel worthy of whatever you're selling, uh like the price, you know, you don't feel worthy of people paying you money.
00:17:37.610 --> 00:17:41.370
It's a weird concept when you start people paying your money, right?
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It's very exhilarating when it happens, but it can feel very weird at the beginning when you have to say, okay, I'm charging that much.
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Like it's me, I'm selling me.
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So that can be a weird thing as well.
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It can also be because you were told that if you wanted more, it just makes you greedy.
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And that it's a whole thing around when a man said, All right, you shouldn't want too much, you're a woman, you blah blah blah, and people like me, and people like you, and all that kind of talk.
00:18:11.529 --> 00:18:16.009
All of this can make that selling piece i key.
00:18:17.450 --> 00:18:19.129
I think that's where that's where I struggle.
00:18:19.210 --> 00:18:31.129
It's like it's not necessarily just selling, but I think I underprice myself all the time because I'm like, oh, if it's like too much, I'm exploiting people, or I'm like just trying to get what I can, and it feels like weird.
00:18:31.289 --> 00:18:34.569
So I think I'm glad you're like going into that territory too.
00:18:34.730 --> 00:18:37.210
Even just like not just selling in general.
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Like I feel like I can sell to a point, and then it gets to a point where I'm like, ah, okay, it's too uncomfortable.
00:18:42.569 --> 00:18:45.129
Go back down, go back down to safety, go back down.
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It's too much.
00:18:46.170 --> 00:18:46.569
Yeah.
00:18:46.889 --> 00:18:48.730
So selling is a funny thing.
00:18:48.809 --> 00:18:54.569
I used to work in corporate sales because I was so shit at selling myself in my coaching business.
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Because I was so bad, I wanted to learn sales.
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So I worked in a company where I was my job was literally corporate sales to kind of get so used to selling and talking about money that I became very desensitized to it.
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Yeah, it just became part so much of it, and then I understood the psychology of selling and what actually it is to sell and why it isn't.
00:19:16.730 --> 00:19:23.690
When I was in corporate, we were handling a contract, and the contract was okay, you know, a million pounds.
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And I was with my colleague, she was way over experienced, and the client was being difficult, like we need to think about it, blah blah blah.
00:19:31.609 --> 00:19:33.690
And my colleague went, you know what?
00:19:33.930 --> 00:19:35.049
That's your aspiration.
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If you can't put that money for us to help you get there, then you're not even serious about your bowl.
00:19:40.009 --> 00:19:42.730
And that in that case, we don't want to work with you.
00:19:43.690 --> 00:19:44.970
A million pounds.
00:19:45.210 --> 00:19:48.970
Yeah, we worked out, and I was like, Are you serious?
00:19:49.289 --> 00:19:53.289
Are you basically telling them like we don't want to work with them?
00:19:53.369 --> 00:19:56.889
It's a million that is like a chemist and child.
00:19:57.369 --> 00:20:01.210
We're not working with people who don't want to work with us and who aren't serious.
00:20:02.410 --> 00:20:05.129
And that day I was like, holy shit, okay.
00:20:05.369 --> 00:20:40.129
So it's not about selling, like this is a thing where I understood the value behind sales, but you sell value, and people need to see the value of what you're selling, and that really shifts the perspective.
00:20:40.849 --> 00:20:46.369
When you think about when you're equally about selling, you feel like you're taking money from people.
00:20:46.769 --> 00:20:50.129
Well, actually, you're not, you're providing them with a service.
00:20:51.249 --> 00:21:01.489
It's like when you run out of groceries, you're gonna go to your supermarket and you know, you're like, I need food, they have food, take my money, give me the food.
00:21:01.569 --> 00:21:03.329
Like, we don't overthink this.
00:21:03.729 --> 00:21:05.409
Yeah, it's just everything.
00:21:05.569 --> 00:21:09.649
I have something you need, you need it, I give it to you, you give me some money.
00:21:10.849 --> 00:21:17.249
Money is just something that we have created to facilitate exchange of services.
00:21:18.129 --> 00:21:18.769
Oh my gosh.
00:21:18.849 --> 00:21:27.569
Okay, so I just thought of something too when you were talking about um groceries, because I automatically thought of like Whole Foods is an expensive grocery store where I live.
00:21:27.889 --> 00:21:37.329
Um, Wegmans, uh, we shop at Aldi because I don't care that much about fancy stuff or even like wine, right?
00:21:37.409 --> 00:21:39.409
Some people are like wine snobs and they're like, oh my gosh.
00:21:39.729 --> 00:21:41.649
And I'm like, I can go to Trader Joe's and buy wine.
00:21:42.449 --> 00:21:51.409
But that doesn't mean that there's anything wrong with me, or I'm cheap, or they're dumb and they're paying too much, or that wine's too expensive.
00:21:51.489 --> 00:21:57.409
It just means that person was like, I want this wine, which cost this much.
00:21:57.569 --> 00:21:59.249
And here we go, we're gonna exchange our money.
00:21:59.329 --> 00:22:04.849
And then I'm saying I want this wine that only costs this much because that's how much I want to spend online.
00:22:05.489 --> 00:22:07.889
You know, like I feel like the you said desensitize it.
00:22:07.969 --> 00:22:11.089
And so it doesn't have to be like, oh, I buy cheap wine.
00:22:11.169 --> 00:22:13.969
It's just like this is the wine I buy, this is how much it costs.
00:22:14.049 --> 00:22:16.369
And like I don't have to be like, oh my god, a wine snob.
00:22:16.449 --> 00:22:19.729
Look at that fancy lady buying a million dollar bottle of wine.
00:22:19.809 --> 00:22:26.369
Like if that's what the bottle of wine she wants, and that's how much it costs, and she wants to do that, and that's like her thing, right?
00:22:27.249 --> 00:22:30.689
I don't know if my head's not always the same, you know.
00:22:30.769 --> 00:22:35.649
Like even groceries can be fancy groceries or not fancy groceries.
00:22:35.809 --> 00:22:42.769
So I think because then I think some people like me would get tripped up and be like, yeah, but some people charge this much and some people charge this much.
00:22:42.849 --> 00:22:46.049
And okay, so selling is different than pricing.
00:22:46.289 --> 00:22:46.849
Okay, okay.
00:22:47.009 --> 00:22:48.129
Selling and pricing is different.
00:22:48.369 --> 00:22:51.089
If we talk about pricing, two things.
00:22:51.249 --> 00:22:53.729
First, we have different values.
00:22:53.889 --> 00:22:54.129
Okay.
00:22:54.529 --> 00:22:55.729
You had a very good example.
00:22:55.889 --> 00:22:56.929
I do CrossFit.
00:22:57.169 --> 00:22:59.969
CrossFit is UK is super expensive.
00:23:00.049 --> 00:23:02.369
It's like the price of two normal gyms.
00:23:02.449 --> 00:23:10.849
You know, like if you go to a price of two, I pay CrossFit and I don't even blink an eye, and I pay for CrossFit.
00:23:11.009 --> 00:23:16.769
Now, if you tell me to pay like 20 pounds to have my nails done, I'm like, are you joking?
00:23:16.849 --> 00:23:17.969
I can do this myself.
00:23:18.209 --> 00:23:27.649
I am not spending three hours and 20 quid to have my nails done by someone, sit in a chair, have an awkward, like small talk for an hour and a half, held to the no.
00:23:28.289 --> 00:23:37.569
However, take my money for CrossFit where I'm gonna have dogs for a week and my hands might bleed, and I'm gonna be like, you know, in pain an hour a day.
00:23:37.729 --> 00:23:38.929
Yes, please.
00:23:40.129 --> 00:23:45.009
We value different things, so we spend our money how we value it.
00:23:45.889 --> 00:23:46.289
Yeah.
00:23:46.529 --> 00:23:49.249
And it doesn't, and it wouldn't have to do with me.
00:23:49.329 --> 00:23:51.249
Like it is tricky because you're like a business.
00:23:52.369 --> 00:24:02.929
Yeah, but when we're like how you were saying earlier, like you feel like a little bit like you're selling you, like people don't like me, but it's not, it's just it's just what yeah, like it's just what you said about the group.
00:24:03.169 --> 00:24:04.049
Yeah, yeah.
00:24:04.209 --> 00:24:10.529
And then the other thing I would say about pricing, and that is really my personal opinion.
00:24:11.009 --> 00:24:14.849
I will never price for something I'm not happy to buy.
00:24:16.369 --> 00:24:27.329
So I will, when I started my coaching, I think I used to charge like 300 pounds because this is how much I was happy and I had to buy to spend on a coach.
00:24:28.129 --> 00:24:35.569
When I kind of changed my mindset and then I was spending a few thousand, I thought, okay, I was able, I had more value, right?
00:24:35.729 --> 00:24:43.409
And I was like, okay, I can provide more value, and now I feel like I can provide something that is honestly probably still underselling myself.
00:24:43.649 --> 00:24:48.049
I should probably be priced way higher, but it doesn't align with me.
00:24:48.209 --> 00:25:01.969
So my thinking is do I want, and that is really personal, do I want to spend a month and a half working on my money mindset and my self-worth so then I can charge that much and I can charge way higher?
00:25:02.129 --> 00:25:05.329
Or do I want to charge what I'm comfortable with now?
00:25:05.649 --> 00:25:14.689
And then my price will just change as I provide more value, as I want, because at the end of the day, it's my fucking business, and I can charge higher amount.
00:25:15.809 --> 00:25:16.129
Yeah.
00:25:16.289 --> 00:25:23.729
So when you said you underpriced yourself, well, if you're happy with your pricing at the minute, if you're fully booked, why not?
00:25:24.769 --> 00:25:26.689
You can change your price later.
00:25:27.409 --> 00:25:28.369
That's so refreshing.
00:25:28.449 --> 00:25:35.489
I feel like people always make people feel bad about um, you know, oh, you're undercharging, you have a money mindset issue, or what you know.
00:25:35.569 --> 00:25:38.129
I feel like people you know what we probably all do.
00:25:38.209 --> 00:25:41.329
Yeah, money is such a weird topic.
00:25:41.569 --> 00:25:43.489
We all have money mindset issues.
00:25:43.649 --> 00:25:46.769
The people who tell you you have money mindset issues, guess what?
00:25:46.929 --> 00:25:48.529
They have money mindset issues.
00:25:48.689 --> 00:25:49.249
We all do.
00:25:49.329 --> 00:25:50.209
It's fine.
00:25:50.449 --> 00:25:53.489
But you know, you just do what you feel is right.
00:25:53.729 --> 00:26:00.289
If you work and you are overworked and burnout, and you make no money and you're reasonable, then we have a problem.
00:26:00.929 --> 00:26:02.369
And then we need to do something.
00:26:02.609 --> 00:26:03.649
If you're like, you know what?
00:26:03.729 --> 00:26:10.769
I booked, I will work with clients that I really like, I provide great value, I see transformation, I love my work, I can afford my lifestyle.
00:26:11.089 --> 00:26:11.569
Fine.
00:26:11.889 --> 00:26:13.569
Yeah, that's a problem with that.
00:26:14.049 --> 00:26:15.009
I love that.
00:26:15.649 --> 00:26:17.409
Okay, let me keep looking.
00:26:17.729 --> 00:26:18.929
We probably can't do all of them.
00:26:19.329 --> 00:26:21.329
I'm gonna pick my favorite, I'm gonna pick some of my favorites.
00:26:21.889 --> 00:26:29.489
Okay, um what about well?
00:26:29.569 --> 00:26:39.409
We kind of touched a little bit on consistency, but one of the things in the carousel was if you struggle with consistency, what are we what are we dealing with?
00:26:40.049 --> 00:26:40.369
Okay.
00:26:41.089 --> 00:26:44.449
So, first of all, why do we think consistency is?
00:26:44.609 --> 00:26:47.489
Because I think that is a massive misconception.
00:26:47.809 --> 00:26:49.969
Consistency is not every day.
00:26:50.289 --> 00:26:51.569
I know, I was gonna say constantly.
00:26:51.729 --> 00:26:55.249
I feel like all of us hear, like someone says consistent and we hear constant.
00:26:55.409 --> 00:26:58.289
We're like hearing every day.
00:26:58.529 --> 00:27:04.529
I know I constantly, I consistently work in wave.
00:27:05.009 --> 00:27:13.089
I'm gonna be all out and then I'm gonna rest, and then I'm gonna be out, and then I'm gonna put it back because this is how I like to work.
00:27:13.329 --> 00:27:22.129
It doesn't mean I completely disappear, but it just means I have you know launches and then I don't launch, and I go out because I'm really inspired, and then I'm a bit less.
00:27:22.449 --> 00:27:35.729
So you can work in in bursts, but consistently, which is you, you know, if you have a burst of energy every three months and in the meantime you don't you don't completely disappear, maybe it's your way of working.
00:27:35.889 --> 00:27:37.649
It doesn't mean constant.
00:27:38.129 --> 00:27:38.769
Yes.
00:27:39.489 --> 00:27:46.769
I had actually, I was in a call actually last week, and someone said, I have a consistency problem, I don't have the willpower, I don't have this, I don't have that.
00:27:47.089 --> 00:27:52.209
And the reality is, is that okay, so took me through a day where you feel like on fire.
00:27:52.369 --> 00:28:04.049
So well, yesterday I really felt good, and I was like, I'm gonna do this, do that, and then I had a call with my client, and that really drained me, and then I was tired, and then I was this and that, and then I didn't show up for three days.
00:28:04.289 --> 00:28:07.249
But okay, this is not a consistency problem.
00:28:07.489 --> 00:28:12.049
That is an energy management problem, that is a setting boundary problem.
00:28:12.209 --> 00:28:23.169
That is you really understanding how you work, understanding when you work your best, and not and protecting your own energy and your own capacity.
00:28:23.409 --> 00:28:27.329
That has nothing to do with being consistent, that has nothing to do with willpower.
00:28:27.489 --> 00:28:27.729
Yes.
00:28:28.129 --> 00:28:29.329
Energy management.
00:28:30.529 --> 00:28:38.449
It's about deciding, and this is why I see as in the carousel, it's not a willpower problem, it's an identity problem.
00:28:38.689 --> 00:28:42.529
Is you haven't decided that you are gonna do this.
00:28:43.649 --> 00:28:50.209
So you like, maybe I go, but maybe I don't, and maybe this, and no one likes my post, and so I'm not gonna show up for three weeks.
00:28:51.569 --> 00:29:01.809
If you decide I'm gonna make this happen and I'm gonna do that, then you will make a plan to make it happen, find what is sustainable for you.
00:29:01.969 --> 00:29:14.449
I'm sorry, but if you have three kids, two dogs, and a house, you're not gonna be as consistent as someone who is single in a studio flat on her own.
00:29:14.929 --> 00:29:27.329
You have different capacity, so it's about okay, knowing what you want to do, knowing what it takes, understanding your own capacity and your own energy, and then being disciplined in following that.
00:29:28.369 --> 00:29:39.569
But the problem is I see a lot of women who have very busy life comparing themselves to some people who don't have any life, like a busy life, and then be like, oh, but not as consistent.
00:29:39.649 --> 00:29:43.009
No, no shit, you don't have the same life, you don't have the same capacity.
00:29:43.249 --> 00:29:48.609
So we have to be realistic and really decide on what we call consistency.
00:29:50.129 --> 00:29:51.649
Like your own consistency.
00:29:51.809 --> 00:29:54.289
What will consistency look like for me?
00:29:54.449 --> 00:29:55.889
Will it look like this?
00:29:56.529 --> 00:30:02.369
Well, it looks like in your big period, because you know, we all like we women, we hormonal beings.
00:30:02.529 --> 00:30:08.529
I don't know for you, but when I'm ovulating, I don't have either when I have my period, right?
00:30:09.089 --> 00:30:13.889
So you have a baseline of this is how I'm showing up all the time.
00:30:14.049 --> 00:30:16.449
Like this is a baseline, okay.
00:30:16.849 --> 00:30:21.009
And then you can be like, okay, but when I have when I'm ovulating, I feel great.
00:30:21.089 --> 00:30:23.089
And on day I feel great, maybe I do a bit more.
00:30:23.249 --> 00:30:25.329
On the week I feel great, maybe I go more.
00:30:25.489 --> 00:30:27.009
But I have a baseline.
00:30:27.569 --> 00:30:30.929
We understand this very well with other things like our wellness, right?
00:30:31.169 --> 00:30:37.409
Like maybe you ask someone, I always do at least 8,000 steps, sometimes 20,000.
00:30:37.809 --> 00:30:41.889
Sometimes I do 10, but I never go under eight.
00:30:42.449 --> 00:30:45.489
Or like I never sleep less than five hours.
00:30:45.969 --> 00:30:53.729
Okay, sometimes I sleep eight, but I just never sleep under five because I know if I sleep under five hours, then I'm really gonna feel rough.
00:30:53.809 --> 00:30:54.609
So, what do I do?
00:30:54.769 --> 00:30:57.569
I make sure that for five hours I'm in bed.
00:30:57.729 --> 00:31:03.489
So I set boundaries, I turn my phone off, I turn the TV off, I tell everybody like burger off, I'm gonna go to bed.
00:31:03.969 --> 00:31:08.449
But right, but it is the same about showing up in our business.
00:31:09.089 --> 00:31:11.569
We're not sleeping for 12 hours, right?
00:31:11.729 --> 00:31:15.729
We're sleeping for five, but we consistently sleep for five.
00:31:15.809 --> 00:31:18.529
Sometimes it's eight, but the baseline is five.
00:31:18.689 --> 00:31:24.049
And consistency, it's about finding this baseline that matches your energy and your goals.
00:31:24.289 --> 00:31:25.809
And I think that's important.
00:31:26.689 --> 00:31:42.609
Because if we want really, if you're like, okay, you know what, these next three months, I really want to go big, like I want things to shift dramatically, then yeah, your consistency is gonna have to be a little bit more than I'm okay cruising where I am now.
00:31:43.409 --> 00:31:45.809
And I think it's about becoming real on this as well.
00:31:46.049 --> 00:31:57.729
Yeah, and also maybe probably putting that within a larger picture of this is not sustainable forever, for the whole year, but I'm gonna kind of ramp it up during this time to get a little momentum, but then bring it back down.
00:31:58.209 --> 00:31:59.969
Don't try to like keep it up there.
00:32:00.449 --> 00:32:10.769
The reason you found this carousel of mine is because beginning of March, I said I want my business to be in a completely different place for my birthday, which was in the middle of April.
00:32:11.249 --> 00:32:15.169
So I gave myself a month to be my business in a different place.
00:32:15.489 --> 00:32:19.569
During that month, I went crazy on content.
00:32:19.969 --> 00:32:24.689
I posted five content a day, at least five or six.
00:32:24.929 --> 00:32:31.329
I went like, I'm gonna have I want my business, want to be, I want to be in a different place in the month.
00:32:31.409 --> 00:32:32.849
I want this big push.
00:32:33.089 --> 00:32:35.809
I was so consistent for the month.
00:32:36.049 --> 00:32:39.969
I posted five to six times a day for a whole month.
00:32:40.129 --> 00:32:40.529
Guess what?
00:32:40.689 --> 00:32:42.689
My following quadrupled.
00:32:42.929 --> 00:32:49.889
Oh my gosh, okay, because I wanted to, because I said for this month I want to be in a different place.
00:32:50.049 --> 00:32:59.569
I was going to an event in London and I didn't want to walk in being the smallest fish in the pond, but I want to go there with a story that will impress.
00:33:00.689 --> 00:33:04.449
So I was super consistent for a month, but it's not sustainable.
00:33:04.689 --> 00:33:08.689
So I knew for a month my consistency will look like this.
00:33:09.649 --> 00:33:14.689
I had a masterclass at the end, I wanted a hundred people signed up, I had nearly 200.
00:33:15.009 --> 00:33:16.289
Nice! Awesome.
00:33:16.769 --> 00:33:21.489
Yeah, I really wanted this, so my consistency for a month went way higher.
00:33:21.729 --> 00:33:23.009
Did I have to be disciplined?
00:33:23.169 --> 00:33:24.049
Hell yeah.
00:33:24.369 --> 00:33:30.049
Because you have to, I had to plan, I had to be disciplined through the whole month to be able to get there.
00:33:30.849 --> 00:33:33.489
But then I was there, and then I was like, okay, nice done.
00:33:33.569 --> 00:33:41.649
Now my consistency comes back to my normal consistency, which is like posting three times a week, chilling a little bit, like it's different.
00:33:41.809 --> 00:33:49.489
Yeah, but for a month, I had to be very my consistency was a lot more than it was before and uh it was after.
00:33:49.809 --> 00:33:50.449
Yeah.
00:33:51.489 --> 00:33:52.289
I love that.
00:33:52.449 --> 00:33:55.649
I love also, like you said, just having a having a deadline in mind.
00:33:55.729 --> 00:33:56.769
Happy birthday, by the way.
00:33:56.929 --> 00:33:57.329
Good job.
00:33:57.809 --> 00:33:58.769
Good job on this.
00:33:59.569 --> 00:34:00.049
Oh my gosh.
00:34:00.129 --> 00:34:02.209
Okay, so then okay, I said we weren't gonna do them all.
00:34:02.289 --> 00:34:05.649
But the next one is if you keep tweaking your niche or offer.
00:34:06.529 --> 00:34:13.010
Which is sound also maybe when you were talking about identity, I'm like, oh my gosh, that that might play into this too, like changing.
00:34:13.570 --> 00:34:15.650
So let's talk about this one because I think it's a good one.
00:34:15.730 --> 00:34:25.010
I think a lot of people that are in my circle, myself included, maybe neurodivergent, ADHD, multi-passionate, this can show up a lot.
00:34:25.409 --> 00:34:27.010
So I think this is a good one.
00:34:28.130 --> 00:34:34.769
So this one is really about you keep tweaking because you don't think it's gonna happen.
00:34:35.090 --> 00:34:38.449
Like you just think the problem is your niche, the problem is your offer.
00:34:38.610 --> 00:34:44.530
It's not selling because it's the wrong offer, it's the wrong niche, it's the wrong message, it's the wrong blah blah blah.
00:34:45.090 --> 00:34:50.130
Well, actually, you keep tweaking it because it's your fear of failure, right?
00:34:50.289 --> 00:34:59.730
Of being like, what if I stand 200% behind this offer and I really go for it and then it doesn't sell?
00:35:00.530 --> 00:35:00.929
Right?
00:35:01.090 --> 00:35:02.050
So, what do you do?
00:35:02.610 --> 00:35:06.610
You promote it for two weeks and no one wants it, so then you change it.
00:35:07.890 --> 00:35:08.369
Yeah.
00:35:08.610 --> 00:35:13.490
Or you change the age, or you say, Oh, it's not specific enough, the offer is too vague.
00:35:13.650 --> 00:35:16.530
I don't show the transformation enough, I don't do this enough.
00:35:16.690 --> 00:35:21.890
So you you're fixing, you're trying to fix a problem that is has never been there.
00:35:22.130 --> 00:35:26.130
It's just because you talked about it for a week or two and no one wanted it.
00:35:26.369 --> 00:35:37.570
It's a it's a lack of commitment to your own offer and your own vision, it's a lack of self-trust in what you were said to create, you know, to bring to the world.
00:35:37.890 --> 00:35:44.369
It's like you believed in it if people validate it, validated it quickly enough.
00:35:44.769 --> 00:35:49.329
But if it doesn't get validated quickly enough, then it must it must not be right.
00:35:49.490 --> 00:36:01.250
So then you pivot and you change, and you're not certain what what actually what is gonna sell your offer, depending on the stage of business you're at, is gonna be time.
00:36:01.490 --> 00:36:07.090
If you're brand new and you have a brand new offer, people are gonna need to hear about it more than once.
00:36:07.970 --> 00:36:12.130
Okay, you're gonna have to be sold on it for more than two weeks.
00:36:12.369 --> 00:36:17.890
Because what people buy into, and that is a crash course in cell psychology if you need it.
00:36:18.450 --> 00:36:23.490
People buy into your own conviction and your own confidence in your offer.
00:36:24.530 --> 00:36:28.930
Then already buy in the future, they don't buy at all in the future of your offer.
00:36:29.090 --> 00:36:42.130
They buy into you saying, I have this that will solve this problem for you, and I know it, and that that is the best offer that you can like put your hands on to solve this problem.
00:36:43.329 --> 00:36:45.090
That was people would buy into.
00:36:45.250 --> 00:36:55.090
If you say that for a week and then you change your mind, everybody's gonna be like, Oh, okay, well, clearly that wasn't the best offer because she already changed it after two weeks.
00:36:55.329 --> 00:36:59.570
Yeah, oh my god, my people listening are like, Deanna, that's me.
00:36:59.730 --> 00:37:03.570
I'm like, oh my god, wait, let me just change this, let me just say this, let me change this.
00:37:03.970 --> 00:37:04.289
Yeah.
00:37:04.610 --> 00:37:10.210
So, yeah, so stop to obviously if you try to sell something for three months and it's not selling, okay.
00:37:10.289 --> 00:37:14.210
We we have a problem in offer, in messaging, in targeting, in positioning, in something.
00:37:14.769 --> 00:37:21.410
But if you just keep on tweaking it, so that's the first bit, or you might tweak it before you even launch it.
00:37:22.050 --> 00:37:23.010
I'm gonna launch it.
00:37:23.090 --> 00:37:24.610
No, actually, I could make it better.
00:37:24.769 --> 00:37:27.170
I'm gonna launch it, no, actually, and changes.
00:37:28.130 --> 00:37:33.250
I can't I cannot tell you how many times my offer has changed in the last 18 months.
00:37:33.410 --> 00:37:44.210
I think my offer changes with every new client I have because I find a way to improve it, I find a way to change something, I find like actually I give them that, and that will help so many other people.
00:37:44.369 --> 00:37:45.570
Let's add this.
00:37:45.970 --> 00:37:49.970
This is just again the beauty of having your own offer and your own business.
00:37:50.130 --> 00:37:51.410
You can change it.
00:37:52.050 --> 00:37:56.130
Okay, you are never gonna have the perfect offer.
00:37:56.610 --> 00:37:59.570
You are never gonna have the perfect something.
00:37:59.890 --> 00:38:06.369
So put it out, stop talking about it, start selling it as it is, make it better over time.
00:38:07.410 --> 00:38:12.289
But stop waiting for it to be perfect before you launch it and you sell it.
00:38:12.849 --> 00:38:13.170
Yes.
00:38:13.809 --> 00:38:18.450
I'm like, you better post about it five times a day for an entire month before you decide it's not working.
00:38:20.369 --> 00:38:22.130
You need to like, yeah.
00:38:24.369 --> 00:38:31.090
Because you said um to sell it, like you need to to sell it to to see if it will sell.
00:38:31.809 --> 00:38:40.289
Um I wonder if you do have, because I was kind of joking about five times a day, but like it probably wouldn't really count.
00:38:41.650 --> 00:38:46.050
I mean, let's say I post about it once a week in stories and I send an email once a week about it.
00:38:46.690 --> 00:38:53.010
I mean, I'm still gonna have to do that for a lot of weeks before I can determine it's not selling, right?
00:38:53.170 --> 00:38:54.369
Like I can't just do that.
00:38:54.849 --> 00:38:56.450
I mean too we could posting it.
00:38:56.849 --> 00:39:02.450
Yeah, if you're posting about it once a week and you're sending one email a week, you might as well not do anything.
00:39:02.769 --> 00:39:03.170
Uh-huh.
00:39:03.329 --> 00:39:03.570
Yeah.
00:39:03.650 --> 00:39:07.010
That's not I wanted to make sure we were like that doesn't count.
00:39:07.250 --> 00:39:08.369
That's not selling it.
00:39:08.769 --> 00:39:09.250
Enough.
00:39:09.809 --> 00:39:22.050
Um again, it's gonna depend on the, you know, when I was launching my last masterclass, if you are in my world, there is no way you didn't know I had a masterclass.
00:39:22.849 --> 00:39:30.610
My auntie, who sometimes check my post and who lives in a different country, so I don't win total, she knew I had a masterclass.
00:39:30.769 --> 00:39:31.090
Uh-huh.
00:39:31.250 --> 00:39:32.930
Okay, like there is no way.
00:39:33.090 --> 00:39:35.650
You have to become so bored.
00:39:35.809 --> 00:39:42.050
When you start to be bored talking about it, and when you start thinking, am I talking about it too much?
00:39:42.289 --> 00:39:45.170
This is when people just start seeing it.
00:39:45.410 --> 00:39:45.730
Okay.
00:39:46.289 --> 00:39:47.090
Were you nervous?
00:39:47.250 --> 00:39:47.890
Were you nervous?
00:39:47.970 --> 00:39:50.610
Were you like, oh my gosh, I'm gonna make people mad?
00:39:50.849 --> 00:39:52.289
People are gonna be so annoyed with me.
00:39:52.450 --> 00:39:53.650
Were you nervous when you did that?
00:39:53.890 --> 00:39:55.329
When you did that month-long experiment?
00:39:55.490 --> 00:39:56.289
No, you didn't care.
00:39:56.610 --> 00:40:03.329
Because I thought if they are gonna be first, you are the only person who is gonna see all your content.
00:40:03.650 --> 00:40:04.450
True.
00:40:04.849 --> 00:40:09.650
And if someone is seeing all your content, my god, sign them as a client.
00:40:10.289 --> 00:40:11.730
Is there that obsessed?
00:40:11.890 --> 00:40:14.610
They are probably your clients, or get a restraining order.
00:40:14.769 --> 00:40:17.329
Either sign them as a client or get a restraining order.
00:40:17.650 --> 00:40:18.210
Something's wrong.
00:40:18.369 --> 00:40:19.970
One or the other, one or the other.
00:40:20.610 --> 00:40:22.369
Okay, so no one is gonna see.
00:40:22.610 --> 00:40:32.930
I uh I don't have the stats here anymore, but I think I did look it up, and I think people see in average like 300 pieces of content a day, okay.
00:40:33.250 --> 00:40:38.690
A day, yeah, 300 pieces of content a day, yeah.
00:40:39.010 --> 00:40:42.769
Okay, do you think they're gonna remember what you said?
00:40:42.930 --> 00:40:44.210
Obviously, they're not.
00:40:45.090 --> 00:41:04.210
Okay, so depending on your audience is gonna be about reaching out, like tell people if you're excited, if you if you really do things, you have what can change people's life or business or whatever you do, why aren't you excited to reach out to everybody and tell them?
00:41:05.809 --> 00:41:06.210
Right?
00:41:06.369 --> 00:41:15.490
If you have created the best thing they need and you know it, you will be telling everybody about it.
00:41:17.170 --> 00:41:25.010
Another example, I love taking like example of your of the real life, be to explain business stuff just because it's a bit easier.
00:41:25.490 --> 00:41:33.809
When you, if you married, if you have a partner, when you met that person, you told all of your friends, right?
00:41:34.130 --> 00:41:48.450
You were probably the most annoying person telling all of your friends and family how amazing this man or woman is, and how the best person, and all those things they're doing for you, and all the way that your life is better, right?
00:41:48.690 --> 00:41:51.010
You didn't worry, like, am I too much?
00:41:51.170 --> 00:41:53.090
No, you were just so excited.
00:41:54.369 --> 00:42:01.490
When you bought a cool dress or whatever, last time I bought um okay, an instant pot a few years ago.
00:42:01.650 --> 00:42:05.250
I was so excited, I told everybody to buy an instant pot.
00:42:05.329 --> 00:42:09.250
I was like, oh my god, that's gonna change your cooking game.
00:42:09.490 --> 00:42:12.369
Okay, yeah, you tell everybody about it.
00:42:12.530 --> 00:42:17.570
Yeah, so if you think you have the best offer, why don't you?
00:42:18.050 --> 00:42:23.329
Hey, maybe you haven't created the best offer, which is okay, make it better.
00:42:23.490 --> 00:42:28.930
If you think that actually, because after that, created something that actually is not that great.
00:42:29.090 --> 00:42:45.890
Let's not sell it, let's create something you can really stand behind without being perfectionist about it, and then go tell people because you're so excited, because people are gonna buy into this passion, this conviction, and this confidence more than anything else.
00:42:47.329 --> 00:42:49.410
Yeah, I love that.
00:42:49.570 --> 00:42:50.369
Your instant pot.
00:42:50.450 --> 00:42:51.970
I do that about my air fryer.
00:42:52.289 --> 00:42:53.730
Like, oh my god, I love it.
00:42:54.289 --> 00:43:00.130
This is how I love taking like real life example to expand business uh principle and ideas.
00:43:00.369 --> 00:43:00.610
Yes.
00:43:00.930 --> 00:43:02.530
Because we can both relate to something.
00:43:02.769 --> 00:43:04.289
Yeah, you have to have a crush on your business.
00:43:04.369 --> 00:43:09.250
If you're not crushing on your business and telling all your friends, then you gotta get it.
00:43:09.410 --> 00:43:17.329
Yeah, and then if some people think that you know you too much and you talk about it too much, they can unphoto.
00:43:18.450 --> 00:43:23.570
Yeah, you are not forcing them to stay, they can unsubscribe, they can unphoto, they aren't your people.
00:43:24.289 --> 00:43:24.530
Yes.
00:43:25.250 --> 00:43:29.090
Yes, and uh you cannot be emotional about that.
00:43:29.890 --> 00:43:39.250
Yes, I think one big thing I've already taken away from today is we just need to sort of disconnect a little from like taking all of it too personally, right?
00:43:39.490 --> 00:43:41.010
The likes, did anybody like it?
00:43:41.090 --> 00:43:41.970
Did somebody get mad?
00:43:42.050 --> 00:43:42.930
Is somebody annoyed?
00:43:43.090 --> 00:43:45.170
Does somebody think I'm expense too expensive?
00:43:45.410 --> 00:43:47.410
Like oh, it's too much.
00:43:47.730 --> 00:43:53.010
Yeah, so the analogy I always use is if you were, I need to find his name.
00:43:53.329 --> 00:44:08.210
If you are the CEO of Coca-Cola and you go to the supermarket and someone buys a Pepsi, do you think the CEO of Coca-Cola will have an existential crisis in the middle of the aisle that someone prepared a Pepsi?
00:44:08.610 --> 00:44:09.410
Yeah, right?
00:44:09.730 --> 00:44:11.410
He's like in a car crying.
00:44:15.170 --> 00:44:16.690
Maybe I shouldn't have done it.
00:44:16.849 --> 00:44:27.490
Did I say he doesn't give a damn about it because he is the CEO of Coca-Cola and he stands behind his brand and he knows some people are Pepsi people.
00:44:28.130 --> 00:44:36.289
Okay, when they're not having existential crisis, this is what you need to like the the level you need to be thinking at.
00:44:36.450 --> 00:44:46.130
You cannot get overly emotional having existential crisis every time someone posts you every time you post something and someone don't answer.
00:44:47.570 --> 00:44:48.210
Yes.
00:44:48.769 --> 00:44:49.730
My gosh.
00:44:50.050 --> 00:44:51.250
Okay, this was great.
00:44:51.329 --> 00:45:07.090
You guys, we didn't even get to all the things in the carousel, so you're I'm definitely gonna link your Instagram in the show notes, but tell Tell everybody where they can hang out with you and like learn more because I just love the way you do those real world examples and I just think your stuff is so cool.
00:45:07.490 --> 00:45:08.289
Thank you.
00:45:08.530 --> 00:45:10.450
So yeah, linking my Instagram.
00:45:10.530 --> 00:45:12.930
Uh I have deleted all my other social media.
00:45:13.090 --> 00:45:15.410
So if you want to find me, it's gonna be on Instagram.
00:45:15.570 --> 00:45:27.570
And also I think we're gonna link a workbook because I'm going through the whole carousel and I created a workbook where you can have the explanation of the behavior you're having.
00:45:27.650 --> 00:45:35.809
So maybe tweaking your offer, not selling, uh scrolling more than you consume, posting only educational content, overthinking all of this.
00:45:35.970 --> 00:45:44.769
I went through all the pattern and I went through what it means, the reframe, and I give you an exercise you can do today and want to do this week to start overcoming that.
00:45:44.930 --> 00:45:45.170
Yeah.
00:45:45.410 --> 00:45:47.490
So get the workbook to help you work through this.
00:45:47.730 --> 00:45:48.930
Yeah, definitely get the workbook.
00:45:49.010 --> 00:45:50.690
Um, I love you sprinkled in a few more.
00:45:50.769 --> 00:45:54.690
I mean, it's a it's it's a great it's a great carousel.
00:45:54.849 --> 00:45:59.410
Like I said, it I even though I didn't like it until today, but um, I did like it.
00:45:59.490 --> 00:46:00.210
I loved it.
00:46:00.289 --> 00:46:02.769
I just didn't send you that little heart.
00:46:02.930 --> 00:46:04.849
So, anyways, thank you so much for being here.
00:46:05.010 --> 00:46:06.210
This was so fun.
00:46:06.530 --> 00:46:09.010
Um, I can't wait to keep seeing what you post.
00:46:10.130 --> 00:46:10.369
Thank you.
00:46:10.530 --> 00:46:14.130
Thank you for having me, and I hope it was helpful to everybody who listens.
