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In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.
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اپیزودهای قبلی Beyond ROAS - Insights From the Ecommerce Trenches را جستجو کن.
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Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
سلب مسئولیت: پادکست و آثار هنری تعبیه شده در این صفحه متعلق به Terry Whalen, Founder of Sum Digital است که متعلق به صاحب آن است و به Listen Notes، Inc وابسته یا تایید نشده است.
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