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Leading with Purpose: How Hellmann’s is reducing food waste with behavioral science
This episode of the BEworks Conversation series features a discussion with Christina Bauer-Plank, Global Brand Vice President, Hellmann’s.
After earning her PhD in Chemistry and later, her MBA, Christina has served multiple roles across Unilever’s Foods business. In her current role, Global Brand VP at Hellman’s, she applies her expertise to both the science and communications of sustainability and purposeful brands. She is an advocate for sustainability and has championed making food waste reduction a priority both within Hellmann’s and across Unilever.
Kelly and Christina talk about what it means to be a purpose-led company, and how and why Hellmann’s has found its purpose in helping people around the world to become more resourceful with their food.
Topics Discussed:
- Why Unilever believes in being a purpose-led company
- What is ‘brand say’ versus ‘brand do’, and why they both matter
- Why Hellmann’s is measuring the impact of their food waste reduction initiative
