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Craft Beer’s Midyear Reality: IPA Still Carries the Market
Contraction may be easing: Craft volume fell about 4%, yet a majority of responding breweries said they are growing—an improvement from last year’s survey.
IPA is doing the heavy lifting: Every top-30 craft brand gaining in grocery, mass retail, and convenience was an IPA, led by brands such as Voodoo Ranger, Hazy Little Thing, and Elysian Spacedust.
Diversification remains urgent: Draft can give lagers, wheat beers, and other non-IPA styles more room to perform, but the category’s dependence on IPA is increasingly risky amid stiff competition from RTD beverages.
Contraction may be easing: Craft volume fell about 4%, yet a majority of responding breweries said they are growing—an improvement from last year’s survey.
IPA is doing the heavy lifting: Every top-30 craft brand gaining in grocery, mass retail, and convenience was an IPA, led by brands such as Voodoo Ranger, Hazy Little Thing, and Elysian Spacedust.
Diversification remains urgent: Draft can give lagers, wheat beers, and other non-IPA styles more room to perform, but the category’s dependence on IPA is increasingly risky amid stiff competition from RTD beverages.
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