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Neil Gordon is a persuasion expert who focuses on helping entrepreneurs, speakers and other thought leaders deliver compelling messages.
This includes the elevator pitch.
Usually found in action when people go to networking events or indeed any situation where they get a brief amount of time to explain themselves the elevator pitch can be very samey when lots of people are taking it in turns.
Which is why this episode will help you transform your elevator pitch.
The usual question that prompts the elevator pitch is 'what do you do?' Neil though suggests that you should think that the question you've actually been asked is 'what can you do for me?'
People often when delivering their elevator pitch introduce themselves, the name of the company and then they describe the product or service they offer in the context of a customer or indeed an industry
Neil offers a much better four step alternative:
Step One - describe a problem your audience can relate to 'You know how hard it is.....' - Neil calls this framing the problem
Step Two - explain the common flawed solutions to the problem 'and often people think the best way to solve this is to....'
Step Three - introducing what Neil call’s the ‘Silver Bullet’ solution - which includes a single powerful sentence that sums up the problem and your solution. Neil shares several examples of this during the recording.
Step Four - explain what you do and how you can help - 'I help....so that they .......'
You can find Neil at neilcanhelp.com and on his website you can access tons of free resources to help you transform your elevator pitch and become much more persuasive.
I think Neil’s ideas will enable you to transform your elevator pitch so give them a go and stand out from everyone else next time you go networking!
If you think you might need some help with your next key sales pitch book a free 15 minute Zoom call with me and we can discuss your sales pitch and if I can help you.
If I can then the next step would be a 40-50 minute Zoom call where we will go through your pitch and I will be your audience, your challenger and your coach.
To find more about my full range of sales pitch and business presentation training and coaching offers please click on these links key presentation or sales pitch
If you are interested in trialling for free my online course ‘Transform your Business Presentations’ then drop me an email to trevor@trevorjlee.com and I’ll send you th
I can help you transform your business presentations, create and convert sales opportunities and win more sales pitches. Click on the links below to find out more and book a free 15-20 minute Zoom call with to discuss what you might need help with.
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15 Minute Free 'How can I help you' Zoom call
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My latest book: 7 Steps to Successful Presentations
