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In this episode of Better Experiences by Design, Susan Quinn sits down with John Asbury, CEO of Atlantic Union Bank, to explore what it takes to transform a regional bank into a high-performing challenger brand in a rapidly consolidating industry.
When John joined the bank in 2016, it faced a defining choice: grow with intention or be acquired. Instead of playing it safe, John and his board pursued what he calls “escape velocity” — scaling strategically to compete with large national banks while preserving the responsiveness of a community institution.
But strategy alone doesn’t sustain growth. Culture does.
Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.
