درباره این اپیزود
In this episode, host Andrew Davidson speaks with Prashant Sharma, Head of Rewards Cards and Loyalty at Citi, about how loyalty is moving beyond points to access and experiences.
Prashant joined Citi after leading the SkyMiles program at Delta. Before that he headed credit cards at CIBC, one of Canada's top banks, and his experience touches nearly every aspect of the loyalty ecosystem.
They discuss the Citi Strata Elite card, the ROI of events like The Curated Table at New York Fashion Week, and why dining has become a key battleground in premium cards. Prashant also shares his three C's of loyalty programs that work, and where he sees loyalty heading over the next five years.
Additional Resources
- Get Andrew's take on the latest financial services launches in his bi-weekly newsletter Lightbulb Moments
- OpenBrand is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond
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