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Steve McAllister is a sports journalist who have led Toronto Maple Leafs, Globe and Mail as the sports editor, and led the Canadian Sports News at Yahoo, now he is the founder of Gaming News Canada, country's leading source for coverage of the gaming and sports betting industry.
In my episode with Steve, we talked about the evolution of media and our interactions with sports, we talked about his experience working in the sports industry, and his process of starting Gaming News Canada. Welcome to my conversation with Steve.
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Gaming News Canada: https://www.gamingnewscanada.ca
Homestand Media: https://www.homestandsports.com
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The Behind The Frames Podcast is owned and operated by Alex Ha.
Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ
Instagram: https://www.instagram.com/_behindtheframes/
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Show Notes
[00:00] Introduction of the podcast
[01:00] Background
[06:08] Changing Sports Media Landscape
[08:22] Sports Culture Evolution
[11:13] Permissionless Factor
[14:10] Leaving Globe & Mail to Lead Yahoo
[17:29] Building Gaming News Canada
[19:40] Parleys Group & Gaming News Canada
[26:34] Advice on Building Newsletter
[30:31] Paid Memberships vs Advertising
[33:51] Advice for the Audience