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In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso.
Key Highlights:
- Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago
- touching on the challenges faced, especially during the COVID-19 period and subsequent economic shifts
- The evolution of Sendoso's services, the importance of relationship building, and how they use technology to streamline processes
- The current state and future of outbound marketing,
- The role of AI, and the decline of ABM (Account-Based Marketing) as a buzzword.
Tune in to gain valuable insights and practical strategies to elevate your B2B marketing and communications efforts! For more information on how pharosIQ can help you reach your revenue goals visit us here.
Chris Rack on LinkedIn
Kris Rudeegraap on Linkedin
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