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Leticia Rodriguez started her career in import-export nearly 19 years ago, never expecting that hands-on work in transportation and supply chain would later strengthen her approach to marketing. Her operations background became a real advantage, helping her communicate value in a crowded logistics market.
In this episode of B2B Marketing Unlocked, Leticia joins host Jony Mansilla to share how she moved from operations into marketing, built a lean team at The ILS Company, and shifted the company’s message from basic shipping to full supply-chain solutions. She also breaks down what’s working today, how her team supports sales on LinkedIn, and why listening to prospects matters more than ever.
What You’ll Learn:
• How operational experience can give marketers an edge
• Why ILS shifted from transactional shipping to full supply chain value
• What is working now for brand awareness and qualified pipeline
• How her team empowers sales on LinkedIn with content
• The importance of listening to prospects in real time to shape messaging
Leticia Rodriguez is the Director of Marketing at The ILS Company, where she leads a lean team focused on brand awareness, lead generation, and sales support. With 19 years of experience in logistics and operations, she understands the full customer journey and knows how to communicate real pain points. Her background helps her position ILS’s supply-chain solutions across warehousing, transportation, VMI, and cross-border operations.
This podcast is brought to you by Jony Studios, where we help B2B brands turn conversations into content systems that build trust, generate pipeline, and attract ideal customers. Learn more at jonystudios.com.
Highlights:
• [00:00] Introduction
• [01:02] Leticia’s career journey
• [03:01] Inside the ILS marketing team
• [04:03] Target customers and value messaging
• [05:40] Communicating full supply chain solutions
• [08:40] What is driving brand awareness today
• [10:43] Supporting sales with LinkedIn content
• [12:41] Tools and workflows the team relies on
• [13:34] Market challenges in logistics
• [15:05] Creative campaign that surprised the team
• [16:36] Quick-fire insights
• [19:14] Securing cross-team buy-in
• [21:56] The importance of continuous learning
• [22:58] Closing thoughts
Episode Resources:
• Leticia Rodriguez on LinkedIn
• The ILS Company Website
• Jony Mansilla on LinkedIn
• Jony Studios Website
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