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On this episode of AvA LIVE: Publish Press writer Hannah Doyle breaks down everything that came out of YouTube's Made on YouTube event — from video A/B testing to serialized Shorts — plus SNL's latest creator hires and California's new political ad disclosure law. Josh Richards and his CrossCheck Studios co-founder Chris Sautel talk selling Read the Room to Fox Creator Studios, breaking out of the "influencer" label, and why they'd rather cold-email than wait for permission.
The NFL's Paula Nagon explains how she pivoted from Condé Nast and People into sports comms, and how the league is leaning into fashion, music and "helmets-off storytelling" to reach new fans. Agent Jay Moss recounts discovering ODESZA at a Bellingham club show and fields a career question live from an NYU student in the chat. Not Skinny But Not Fat's Amanda Hirsch looks back on interviewing Erin Foster in her one-bedroom apartment during COVID, taking her show to Hulu with Get Real, and why she's still deciding whether touring is right for her.
PLUS: Sarah Jane Coleman debuts a new segment, No Context News, tackling the Paramount-Warner Bros. settlement and the Suno lawsuit with zero preparation and maximum confidence; Kira Jo rounds up the week's Leading Ladies; and Warner announces Battle of the Mailrooms, a talent-agency showdown coming October 4th.
